Chris Joyce

Creative Director • Founder • Strategist. London-made, globally used.

[Chris Joyce @_VBCJ]

Making changes to my account > fewer hot takes, more usable ones. 🔥➡️🗑️

Incoming:
- Strategy > Playbooks you can steal
- Branding > Identity systems & teardown threads
- Creative > Why campaigns work or flop

Bonus:
Tools & workflows I actually use plus the odd meme with a lesson.

London lens, global standards. Follow if you build brands.

[Chris Joyce @_VBCJ]

@ricgalbraith Snap

[Chris Joyce @_VBCJ]

@nftfreaks @SlyguiseNFT 👋🏻 https://t.co/rIZG7HLkYb

[Chris Joyce @_VBCJ]

@francowu_ 👋🏻

[Chris Joyce @_VBCJ]

@roshanp 👋🏻 https://t.co/rIZG7HLSNJ

[David Hill @iamdavidhill]

you know that company you love and want to emulate?

they invest in design

[Chris Joyce @_VBCJ]

@_TommyMason Difference here is he comes alive to grab it back

[Chris Joyce @_VBCJ]

@DannPetty Spot on. Always note down your gut reaction as mostly works better than overthinking for too long

[Chris Joyce @_VBCJ]

@VadimCarazan I think a good brand should last 10 years at least

[Chris Joyce @_VBCJ]

@zoink Count me in

[Dylan Field @zoink]

CEO’s: Invest in design, or perish.

[Chris Joyce @_VBCJ]

@beeple @pablorfraile @muratpak This got me thinking you 2 are the same person 🤔

[Chris Joyce @_VBCJ]

@vanlancker @untitleddotnew The hardest part of nomenclature isn’t coming up with the creative naming system it’s doing global searches to check meaning and trademarks in multiple languages and territories.

[Chris Joyce @_VBCJ]

@lizwessel Love that

[Chris Joyce @_VBCJ]

UX before style guide. Fix the journey, then dress it. Design can’t rescue a broken flow. Action: map steps, questions, wait times, handoffs; solve the ugliest one first.

[Chris Joyce @_VBCJ]

Community = reason to return. Give status, access, or outcomes.

[Chris Joyce @_VBCJ]

Start with “your first best customers,” not “total end goal” Niche, win, widen.

[Chris Joyce @_VBCJ]

If your mission can’t fit on a till receipt, it won’t fit in your customer’s head.

[Chris Joyce @_VBCJ]

My ChatGPT has ADHD @OpenAI

[Chris Joyce @_VBCJ]

@dmiiiitrii P

[Chris Joyce @_VBCJ]

Strategy test: can a junior make the right call without Slacking you? If no, you don’t have a strategy yet.