Alan Albert

MarketFit - Strategic services for measurable growth
#ProductStrategy #CorporateStrategy #ProdMgmt #ProductDesign #ValuesFirst

[Alan Albert @A_Albert]

.@MarkStiving and I had a fascinating chat on the @ImpactPricing Podcast:

https://t.co/DNV3WN6EB5

Thanks to listeners for continuing this lively discussion about Customer Perception of Value, #pricing models, #marketsegmentation, #pricingstrategy & more.

What do you think?

[Alan Albert @A_Albert]

Thanks to @MarkStiving for inviting me to the @ImpactPricing Podcast!

Our chat about Customer Perception of Value, #pricing models, #marketsegmentation, product packaging & #pricingstrategy is sparking great conversations.

Listen & share your thoughts!

https://t.co/bRbfspYDW6

[Alan Albert @A_Albert]

@bwertz The smartest companies will start by discovering and identifying their customers' values, then focus all their innovation, marketing, sales and pricing efforts to amplify and reflect those specific values.

[Alan Albert @A_Albert]

@bwertz It depends on how you define "authenticity."

Is company authenticity simply being who you say you are? Plenty of companies match this definition.

Or (my definition) is authenticity having your corporate values & actions align with and reflect your target customers' values?

[Alan Albert @A_Albert]

Thanks to @unbounce for organizing a great #CTAConf! So many great ideas shared by presenters and attendees alike!

[Alan Albert @A_Albert]

@aprildunford What are the easier ways to segment? And even if easier, are they more effective too?

[Alan Albert @A_Albert]

@aprildunford Interesting discussion!

In my experience the value / utility of discovering customer values in B2B is equal to, if not greater than, the benefit in B2C.

Most B2B companies ignore their customers’ values. Gaining this knowledge is a competitive advantage.

[Alan Albert @A_Albert]

@aprildunford Customer values can be discovered and measured, both qualitatively and quantitatively.

Once identified, shared values are the most effective segmentation tool I’ve found.

[Alan Albert @A_Albert]

@aprildunford @aprildunford What is a market?

My working definition of a market segment:

A group of people who share the same set of values that relate to a particular problem or type of solution.

[Alan Albert @A_Albert]

@hnshah @Amplitude_HQ @hnshah The most useful Product Analytics are those that go beyond showing only _what_ happened and actually explain _why_.

[Alan Albert @A_Albert]

@ttorres I think @jpgcc_ nailed it with the stackexchange link.

[Alan Albert @A_Albert]

@ttorres True, it’s slightly slower. Another side effect is that it allows the site to provide more specific error feedback about whether the username or password is incorrectly entered. Perhaps reduces resetting of passwords and/or support calls.

[Alan Albert @A_Albert]

@ttorres It can also help prevent phishing, if the site displays a user-selected “security image” as some financial sites do.

[Alan Albert @A_Albert]

@ttorres It does have the side effect of providing feedback to users who enter the wrong email address, and prevents them from wasting time entering a password until they enter a valid email.

[Alan Albert @A_Albert]

@danmartell @derrickreimer Thanks @danmartell for an open, honest description of your journey.

Understanding customers' perception of #value is unquestionably important. Yet as humans we're all susceptible to confirmation bias.

Your cautionary tale is well worth reading! #ProductManagement #innovation

[Alan Albert @A_Albert]

A few of the attendees at my session at ProductCamp Vancouver practicing their interviewing skills. Who knew that interviewing to discover Customer Perception of Value could be so engaging?

#pcv19 #productcamp #productmanagement #value #innovation

[Alan Albert @A_Albert]

@KatrinNewel @pcampvancouver Thanks for your very kind words, @KatrinNewel! ProductCamp is always a great learning experience for me too!

[Alan Albert @A_Albert]

@alexjuy Thanks, @alexju, for attending my session at ProductCamp Vancouver!

It was great seeing so many people focused on Customer Perception of Value! #pcv19 #productmanagement

[Alan Albert @A_Albert]

@jack_newton Congratulations @jack_newton and to all of #teamclio! Well deserved!

[Alan Albert @A_Albert]

@ericcbin @goclio @Procurify @jack_newton @RianGauvreau @jonathanmwatson @tvongaza Very exciting, Eric!. I‘m confident you and Procurify will thrive together. I wish you all the best!