Ana Paula Picasso

The Fintech Writer
Marketing Consultant and Copywriter focused on #fintech, #emergingmarkets

Podcaster @TodayEmerging

[Ana Paula Picasso @A_picasso]

Most fintech content sounds the same because most fintechs are afraid to sound different.

Safe posts. Generic thought leadership. Copy that converts nobody.

The fix starts with voice → https://t.co/JhrjIXSTUM

[Ana Paula Picasso @A_picasso]

ChatGPT is so weird! I'm using it to edit some intreview transcripts and it censored words like "sexy" and "unsexy" - for instance "unsexy applications of AI", it removes the word unsexy, wtf?

[Ana Paula Picasso @A_picasso]

Fintech discourse is still US-centric.
Meanwhile: Brazil scaled instant payments nationally.
India built digital public infrastructure at population scale.
Africa leapfrogged traditional banking rails.
If you only read Silicon Valley takes, you’re not seeing the full map.

[Ana Paula Picasso @A_picasso]

I used to be very active here.
Then I left.
Now I’m back with sharper focus.

I write about:
• Fintech
• Emerging markets
• Growth strategy
• AI + content

Short takes here.
Deep dives on Substack.
Let’s go.

[Ana Paula Picasso @A_picasso]

@JohanVillalba What? ?? 😂 Used Opera for a bit years ago, I was considering switching from Chrome to Opera but still thinking about. Maybe if their AI assistant Aria is any good, I will do the switch.

[Sho Villalba @JohanVillalba]

Got an invite to try Opera's new AI Browser, but they want $10 upfront—I dipped. Bad play for early adopters.

[Ana Paula Picasso @A_picasso]

@devsterxyz Why is Opera shit? I used it for a while years ago - still using Chrome out of habit not bec is the best

[Ana Paula Picasso @A_picasso]

@SpotifyCares Hey I need help about Spotify podcast - just published an episode but the functionality of uploading my own thumbnail is off, pls advise why.

[Ole Lehmann @itsolelehmann]

LinkedIn has been taken over by slop

it's 99% slop posts, just straight LLM outputs

every post has the same pattern

90% of comments are bots

really weird to witness

[Ana Paula Picasso @A_picasso]

@chaykak mentioned you in my story 😀

[Ana Paula Picasso @A_picasso]

I don’t remember the last time I posted on Facebook. On Instagram, I rarely post it apart from the occasional Story.
#SocialMediaTrends https://t.co/PaTEwSrrUA

[Kyle Chayka @chaykak]

the thing that keeps me from using AI is that it lacks humanized branding. if only it had better logos and swag, like t-shirts for me to wear, then I would embrace it wholeheartedly

[Ana Paula Picasso @A_picasso]

Do you remember when you joined X? I do! #MyXAnniversary

[Ana Paula ❣️ @childfreeco]

Is it me or is everything so boring now??
Podcasts
Series
Movies
YouTube
All social media apps
There is nothing interesting for me!

Pls I need recommendations of any form of entertainment!

[maria paula @MPtherealmvp]

Finally something made me care about The Blockchain.

[Ana Paula Picasso @A_picasso]

In 2024, Emerging Markets Today had 3 visits from ChatGPT. This year? Over 60.
Things are already changing for search engines!

#Ai #ChatGPT https://t.co/abGQrFCPZZ

[Daria @DariaStrategy]

Frens, it’s time for a new chapter ✨
Last month, I stepped back from leading marketing at @ETHWarsaw. It’s been an honor contributing to the @ethereum ecosystem across CEE, and I’ll continue to support media partnerships and stay active as an Ambassador.

🎯 Now, I’m open to new collaborations as:
🔸 Product Marketer
🔸 Brand Architect
🔸 Communication Strategist

In a trustless Web3 world, trust matters. That’s where strategic branding, a clear product vision, and human-centered storytelling come in. I help turn early-stage products into love marks — resonant, relevant, and remembered.

Here’s what I do best:
🔹 Brand management, positioning & design strategy
🔹 Product marketing with user-centric narratives
🔹 Values-based, systemic communications for users, developers & investors

📌 I’m open to full-time or project-based work. My CV and portfolio, are available on request.

_______________

👀 Not hiring but still want to collaborate? Here’s how we can work together:
• You can be a guest, partner, or sponsor of the @decent_voices podcast
• Get consulting on podcast strategy (format, content, guests, platforms)
• Invite me as a guest on your podcast or as a author on your blog/newsletter (top Web3 writer on Hackernoon)
• Book me as a speaker or co-organizer for your side event (@EthCC, anyone?)
• Get my brand & comms advisory for startups (directly or via VCs)

Summer 2025 is going to be big. I’m here to build meaningful products with the right people.

If you know someone building something valuable, send them my post. You’ll earn my eternal respect and +100 karma from the universe.

💌 DMs open. Let’s talk.

[Ana Paula Picasso @A_picasso]

@AiBreakfast Ah interesting! I will take a look

[Ana Paula Picasso @A_picasso]

Remember when we used to laugh at @bing ?

Well, it’s showing up more and more in my site’s traffic (Emerging Markets Today - last 30 days)

Are people actually using #Bing more?
It looks the traffic is coming from actuall search not just @Copilot

Thoughts? 👇