Aarushi Singh

Newsletter writer | Marketer

[Aarushi Singh @AarushiCW]

What people think writers do: write

What writers actually do:

[Aarushi Singh @AarushiCW]

We have wayyy too many marketing newsletters out there—i feel like everything i read is a regurgitation of the same ol shiz (just like how most blogs were {still are}).

Please share some really good newsletters you genuinely read & if there aren’t any, what do you wish existed?

[Aarushi Singh @AarushiCW]

if you could cast a wider net and add 2 more channels driving pipeline.

Don't blame the player, blame the game. You know what I mean? It's the need of the hour and we gotta step up—in small, simple ways at first, but we have to. 💙

[Aarushi Singh @AarushiCW]

Content doesn't have to be just "educational". It can be "entertaining" too.

You don't have to choose either one of them or be an extremist with one single marketing tactic—"𝑐𝑜𝑚𝑒 𝑜𝑛, 𝑜𝑛𝑙𝑦 ���𝐸𝑂 𝑑𝑟𝑖𝑣𝑒𝑠 𝑡ℎ𝑒 𝑏𝑢𝑐𝑘𝑠!"—sure it does now, but imagine

[Aarushi Singh @AarushiCW]

On some days, I can easily spend 20-25 minutes without realizing I'm down rabbit holes on growing organic vegetables 🤦‍♀️

It's upon us as marketers to find interesting ways to make our B2B content engaging.

[Aarushi Singh @AarushiCW]

Why in the world would you not want to take advantage of the multiple content formats social media platforms and the internet, in general, have given us?

We love watching YouTube Shorts—don't we?

I know I do.

Same is with Instagram Reels.

[Aarushi Singh @AarushiCW]

and this directly impacts the work I do, the content I produce—I gotta believe in it to work first, and then do the technical legwork of it.

I 𝑎𝑏𝑠𝑜𝑙𝑢𝑡𝑒𝑙𝑦 digress the idea that content only means blogs or case studies.

[Aarushi Singh @AarushiCW]

I think anyone who doesn’t get the impact of LinkedIn skits on B2B brands hasn’t been paying attention. 🧐

[Aarushi Singh @AarushiCW]

now, I get this itch from time to time that bothers me if I don't take any risks, if I play by the rules set decades back, or if I feel stagnant.

It comes from a very personal space in my mind where I'm passionate, driven, and mindfully curious about sooo many things.

[Aarushi Singh @AarushiCW]

𝑒ℎℎ...𝑛𝑜𝑡 𝑟𝑒𝑎𝑙𝑙𝑦

Why?

Because when all you've learned is one language and it's worked just fine (𝑚𝑎𝑦𝑏𝑒 𝑛𝑜𝑡 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡, 𝑜𝑟 𝑡ℎ𝑒 𝑤𝑜𝑟𝑠𝑡, 𝑏𝑢𝑡 𝑗𝑢𝑠𝑡 𝑓𝑖𝑛𝑒), you get comfortable, confident, and well, biased!

[Aarushi Singh @AarushiCW]

Yeah, videos worked. I knew that. I’d seen creators and influencer marketing blow up first-hand.

But was I ever convinced that entertaining content like LinkedIn skits explaining your product in a fun, engaging way, could outperform the 3-pager project brief-turned-paid ads?

[Aarushi Singh @AarushiCW]

Coming from a traditional enterprise background in my engineering days, and then working in the 2018-2022 era of marketing.

Back then, content folks still heavily focused on blogs and case studies, the impact or even the concept of skits sort of fell deaf to my ears.

[Aarushi Singh @AarushiCW]

How much time do you like to spend on reading a newsletter?

[Aarushi Singh @AarushiCW]

What words or ideas do you associate with me or my work?

[Aarushi Singh @AarushiCW]

💡Research tip: When writing a comparison or alternative(s) product-led blog, check if you can find these tools on ProductHunt. It's a reliable, trusted, and fresh source for vetted product reviews — you'll get to hear from real folks on a platform that has up-to-date info.

[Aarushi Singh @AarushiCW]

@najmetender Hmm, interesting! thanks

[Aarushi Singh @AarushiCW]

how do people come up with names for their agencies? need help.

[Aarushi Singh @AarushiCW]

@NCbassey I love the fact that agency names are so unique. Think of Beam, Verbatim, Fletch..each one of these amazing and truly embody the culture + people who work there.

[Aarushi Singh @AarushiCW]

@Tawheed nice one!

[Aarushi Singh @AarushiCW]

@mara_calv It's 2 degree here. Do I get to share this sentiment too? Oh, and zero visibility 🙃 My hands freeze on the freaking leash.

[Aarushi Singh @AarushiCW]

@alischwanke Ha! stealing this.