Aashni + Co

London's premier destination for luxury Indian fashion. Collections can be found at our exclusive Notting Hill store and online. [email protected]

[Aashni + Co @AashniUK]

Happy new year, from Team Aashni + Co!

[Aashni + Co @AashniUK]

#AashniAndCoTurns10 We begin our 10th Anniversary celebrations with a heartfelt letter from our founder Aashni Shah-it’s true.. we are, because you are. And we feel nothing but gratitude for our amazing community, clients and partners! As we turn 10, we are raising a toast to you

[Aashni + Co @AashniUK]

We are turning 10, and couldn’t be more excited to share the joy with you! Join us on a 10-day-long journey as we reminisce about the past decade, and bring you some of our favourite moments and milestones from the last 10 years! #AashniAndCoTurns10

[Aashni + Co @AashniUK]

Today will go down in history as a black-letter day. One marked by a great loss to not just the United Kingdom, but to the world. It’s with a heavy heart, that we mourn the heartbreaking demise of HRH Queen Elizabeth II. May she rest in peace 🕊️

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The Aashni + Co Journal: What’s changed for the brides of 2022?

As Gen-Z brides start planning their weddings, we delve into into what the Indian bride today is looking for.

Read more on the Journal: https://t.co/tMApgxWaJ7

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What is the responsibility of Indian celebrities to represent their traditional silhouettes on the international red carpet? https://t.co/MqnER67R5U

[Aashni + Co @AashniUK]

THE AASHNI + CO JOURNAL: With sustainability on the rise, everything old is now new again! So is archival dressing back in fashion? Share your thoughts below!👇🏽
https://t.co/Akz9Am3M6Z

[Aashni + Co @AashniUK]

If you’re planning your summer getaways, we’ve put together a list of fashion exhibitions you must visit! https://t.co/NpAgugAAde

[Aashni + Co @AashniUK]

As we celebrate Her Majesty The Queen becoming the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service, here’s looking back at her royal visits to India in 1961, 1983 and 1997. We thank you for your grace, leadership and service 👑 @RoyalFamily

[Aashni + Co @AashniUK]

@deepikapadukone’s sari turn at Cannes Film Festival was an attempt to take the Indian silhouette international.

[Aashni + Co @AashniUK]

Popular opinion: Was Karan Johar’s 50th birthday party Bollywood’s version of the Cannes film festival?

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THE AASHNI + CO JOURNAL: From Natasha Poonawalla at the MET Gala to Deepika Padukone at the Cannes Film Festival, the classic sari goes international! Read our thoughts on it here: https://t.co/VRtZ87IclO

[Aashni + Co @AashniUK]

With India in the spotlight at Cannes Film Festival this year, we can’t wait to see more homegrown silhouettes on the red carpet. “The sari is a story I will never stop telling,” said @sabya_mukherjee on this look worn by @deepikapadukone

[Aashni + Co @AashniUK]

About time the sari made it to the MET Gala red carpet! Natasha Poonawalla nailed it with her take on gilded glamour in this Sabyasachi X Schiaparelli look!

[Aashni + Co @AashniUK]

Wishing you and your family a blessed Eid! 🌙

[Aashni + Co @AashniUK]

Signature colours, it would seem, are the new markers for international brands. But what about closer home? We have the Sabya red and AJSK white... but do you think it’s a strategy Indian brands have really tapped into? https://t.co/pOShLT8c6k

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We also rounded up the truly size inclusive brands you can shop on Aashni + Co. Read it on our Journal here: https://t.co/aCUiTFR4oW

[Aashni + Co @AashniUK]

While size inclusivity is now at the forefront of many designer campaigns, are they really putting their money where their mouth is? A thought provoking article on @VOGUEIndia https://t.co/R0pmRTXIkV

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But closer home: @fdciofficial x @LakmeFashionWk hosted the first fully physical fashion week since the pandemic, proving that fashion is meant to be touched and felt and enjoyed in all its physical glory.

[Aashni + Co @AashniUK]

It’s happening: metaverse fashion week, where brands like @TommyHilfiger and @dolcegabbana have tested out virtual waters. Is digital going to take over the tactile?