Andrey Brych 👽

Building great #omnichannel #customerexperiences. Co-Founder at #CUDATO

[Andrey Brych 👽 @ABrychCudato]

There is big difference between a Customer Acquisition Cost and a Cost Per Acquisition. #CAC measures the actual cost to acquire a customer. #CPA measures the cost to acquire everything, but a customer (a #lead, a #subscriber or a product trial) Read more >https://t.co/FuDjydIKRn

[Andrey Brych 👽 @ABrychCudato]

The biggest challenge that every founder of an early stage company faces – is going from product development to sales, most importantly repeatable sales. https://t.co/AbMGqlOKMh

[Start it up @startitup_]

How to: User Engagement Metrics by @ABrychCudato https://t.co/OTMCLAwpjv

[Andrey Brych 👽 @ABrychCudato]

Grab my essay on measuring #user #engagement here >> https://t.co/ebE1ItZ0z2

[Andrey Brych 👽 @ABrychCudato]

The pros of using an activity histogram over “traditional” MAU/DAU ratio. Read more on https://t.co/Y7aYsSapCJ

[Andrey Brych 👽 @ABrychCudato]

Learn how to measure the engagement of your most active users.
https://t.co/Y7aYsSapCJ

[Andrey Brych 👽 @ABrychCudato]

Anyone remembers the first web ad banner? Launched on HotWired in 1994, it had a ridiculous by modern standards #clickthrough rate of 78%

[Andrey Brych 👽 @ABrychCudato]

https://t.co/ebE1ItZ0z2

[Andrey Brych 👽 @ABrychCudato]

Banner Blindness is a term that describes visitors trend to avoid looking on a page section that is traditionally associated with ads (even if that space is occupied with valuable information, rather than banners.) Full text in the first comment

[Andrey Brych 👽 @ABrychCudato]

Does your #clickthrough rate fade over time? Mine does :) Learn how I fight the CTR decay here >>https://t.co/ak7uDEcDDx #GrowthHacking #MarketingStrategy

[Andrey Brych 👽 @ABrychCudato]

Back in the early days, there were no #growth teams. You could meet lone individuals who could mix some ideas according to certain workflows and #tactics in one product. Those individuals sometimes would call themselves #growthhackers. Read more here 👉 https://t.co/HPA8jA3JBU

[Andrey Brych 👽 @ABrychCudato]

@thestartup_ thanks again for publishing my article! How about a clap? 😊

[Andrey Brych 👽 @ABrychCudato]

Fun fact about #Facebook Customer Acquisition Cost. FB's customers and users are the same, so their #CAC is the same as a cost per registration and activation or #CPA in other words.
Read more here:
https://t.co/ufclXVJVOz

[Andrey Brych 👽 @ABrychCudato]

There is no simple formula that you can paste your digits in and receive a Customer Acquisition cost!

⚠️To get started focus on

✅The time between of your first touch and an actual sale
✅The number of NEW customers
✅The cost of all assets needed to support the sales/marketing

[Andrey Brych 👽 @ABrychCudato]

Inconsistent #NPS scoring procedures will give you incomparable results among multiple surveys. Even such tiny detail as question order matters. #CUDATO #CustomerExperience

[Andrey Brych 👽 @ABrychCudato]

Read the whole article here >> https://t.co/onsHGlv022

[Andrey Brych 👽 @ABrychCudato]

🔥Net Promoter Score (#NPS) - an indicator of #customer’s #loyalty based on the question of "How likely is it that you would recommend our company to your friends?"
It's a huge topic that I covered in my article - "A practical #Guide to NPS". The link is in the comments.

[Andrey Brych 👽 @ABrychCudato]

Range of average Net Promoter Scores for various industries. Can you find yours? #nps #growth #customersuccess

[Andrey Brych 👽 @ABrychCudato]

Customer loyalty, that is achieved with high Net Promoter Score isn't the only condition of growth, however, long-term organic #growth cannot succeed without it. Read the full article here: https://t.co/onsHGlv022

[Andrey Brych 👽 @ABrychCudato]

High Net Promoter Score should not be the main goal by itself since it doesn't automatically ensure company success. It simply measures the quality of the ongoing #customerrelationship, which is great but isn't enough to guarantee an effective organic growth. #CUDATO