Audrey Buchanan

Graphic Communications Major at Clemson University. Packaging Science & Business Administration double minor.

[Audrey Buchanan @abuchananGC]

@megansmith2501 @ClemsonGC Consumers are becoming more and more aware of not only their impact on our planet but look to brands that also express their awareness of sustainability.

[Audrey Buchanan @abuchananGC]

Published at the beginning of this year, this article predicted consumer trends for 2019. As 2019 nears the end, these trends have been obviously more and more visible. For packaging, this means more sustainability and inclusivity. #gcflexo @ClemsonGC https://t.co/j4SvQInEFU

[Audrey Buchanan @abuchananGC]

@gc_zac @ClemsonGC Customization is a huge trend in not only packaging but many other consumer aspects. I'm excited to see what customization will continue to be like in the future.

[Audrey Buchanan @abuchananGC]

@Kristen35903684 @ClemsonGC Eliminating solvents during plate production is a huge step for companies towards becoming more environmentally friendly. It seems like Fujifilm is moving in the right direction! #gcflexo @ClemsonGC

[Audrey Buchanan @abuchananGC]

@VickJorgine @ClemsonGC I actually just posted about the same article and pointed out the moiré part too! I thought it was interesting because that is something that we typically try and avoid, but is actually used as a security technique for passports. #gcflexo @ClemsonGC

[Audrey Buchanan @abuchananGC]

This article walks through the steps of security printing passports. This shows that printing can be used for much more than what we think. Something that especially stood out to me is how they purposely use moiré. https://t.co/6gPNFI4U3u #GCflexo @ClemsonGC

[Audrey Buchanan @abuchananGC]

@SuverAnthony @ClemsonGC Great article Anthony! I can definitely see why speed has become a #1 priority in the industry. In today's world when people can get what they want in one click - the printing industry must be able to adapt. #gcflexo

[Audrey Buchanan @abuchananGC]

@Madelin84531699 @ClemsonGC You're absolutely right! Flexographic printing is the future. Digital printing is not as cost-effective for packaging at all. #gcflexo

[Audrey Buchanan @abuchananGC]

The following article provides insight on the top causes of dot gain due to anilox rolls. It is crucial to know how to avoid or decrease dot gain to get the best print quality possible!
https://t.co/EaoSutNgfR #gcflexo @ClemsonGC

[Audrey Buchanan @abuchananGC]

An interesting read about why Geometric Type Design is so popular. I like the point this article made about geometric type "having the unique ability to adapt to contemporary design aesthetics without really trying." #GC3400 @ClemsonGC

[Audrey Buchanan @abuchananGC]

@GoedekeKendall @ClemsonGC Video marketing is such an important piece, especially on social media platforms such as Facebook and Instagram! #GC3400 @ClemsonGC

[Audrey Buchanan @abuchananGC]

It's interesting how websites like Facebook can take data from our photos and sell them to companies for marketing strategies. Digital marketing is evolving daily but this also raises many privacy issues. #GC3400 @ClemsonGC

[Co.Design @FastCoDesign]

Facebook has just been awarded a patent for technology that could let the social network scan through your photos, see what products you like, and then send that data to advertisers in the hopes of selling you more of the product https://t.co/6lbxM9TVnC

[Audrey Buchanan @abuchananGC]

@jabrch3 @ClemsonGC I thought it was interesting to put quality into the perspective of how fast something loads. Today consumers will lose interest fast and even if you have great images, but if they don't appear instantly you can lose customers. @ClemsonGC #GC3400

[Audrey Buchanan @abuchananGC]

The most interesting thing I found from the Digital Strategy Speaker was the use of networking to promote the album. When connecting with names such as Lebron, the power of major influencers in sports/pop culture surpasses any other type of marketing. @ClemsonGC @ErwinCenterCU

[Audrey Buchanan @abuchananGC]

I found this article to be very helpful. I have yet to create a portfolio, but when I do the tip that stood out to me most is to "only show the types of projects you want to continue doing in the future." @ClemsonGC #GC3400

[Computer Arts @ComputerArts]

5 quick-fire portfolio tips from design experts https://t.co/COioap1P8u

[Audrey Buchanan @abuchananGC]

@freshtwin_ @ClemsonGC I like the point made about Gen Z and Millennials looking at packaging differently than most generations. We are typically looking for products that are authentic or give us an "experience." @ClemsonGC #GC3400

[Audrey Buchanan @abuchananGC]

I thought it was especially interesting to read about the meaning behind the Target logo. This article demonstrates how impactful and recognizable successful branding can be. @ClemsonGC #GC3400

[Computer Arts @ComputerArts]

Secrets of the world's most iconic logos revealed. https://t.co/uPG7vcR1LL

[Audrey Buchanan @abuchananGC]

@TheKajiuKid @ClemsonGC Very interesting article. Companies must watch current trends and create interactive content such as QR code to engage consumers in their product! @ClemsonGC #GC3400

[ELLE Magazine (US) @ELLEmagazine]

Sephora Has Ended Its Relationship With Olivia Jade https://t.co/WhK1ZdWI4b

[Audrey Buchanan @abuchananGC]

@theJackyFWong @ClemsonGC I love that white space is becoming a trend. It allows viewers to focus on the important information rather than overloading with distracting elements. #GC34300 @ClemsonGC