ACA is Canada's go-to organization for client marketers. L'ACA est la ressource de première ligne pour les annonceurs canadiens | RTs are not endorsements
🔴 In the past two years, we have not moved the needle on #inclusion. One of the things that the #GlobalDEICensus2023 shows us is that we absolutely need to continue our work.
👉 Download the other main findings of the Global #DEI Census 2023 here: https://t.co/b0VafEazbI.
Our Code for Responsible Advertising of Food and Beverage Products to Children ensures a responsible approach to child audiences across all media platforms. Industry is committed to implementing it; now, we need government to support it.
Read more in the latest op-ed from our SVP of Public Policy & Regulatory Affairs, Michi Furuya Chang: https://t.co/ByK9EFlwTw
We're proud to have participated in the development of a Code and Guide for the Responsible Advertising of Food and Beverage Products to Children. Under this new, industry-led standard, effective tomorrow, only food and beverages that meet specified nutrition criteria may be advertised in a manner that is primarily directed to children under the age of 13.
Learn more: https://t.co/yiGzs7eBaX
🔴 1 in 7 say they would leave the marketing industry on account of a lack of diversity & inclusion. This rises to 1 in 6 for women & LGBQ+, 1 in 5 for ethnic minorities & 1 in 4 for people with disabilities.
More findings from the 2023 #GlobalDEICensus: https://t.co/vhLe1o8Pen
💪 Starting today, you can help reshape the marketing and advertising industry. For good. In just 15 minutes. How? By filling in this survey: https://t.co/guFgAfhUDi.
In recognition of Women’s History Month, we were pleased to talk with one company truly leading the charge in promoting gender equity in its global operations. Special thanks @lorealcanada for sharing such great insights and for all that you do. Read more: https://t.co/6A8JoOOZpD
WARC's Open House is back!
March 16-17, you will have a full 48 hours of free access to the most trusted and beloved resource on marketing effectiveness.
Learn from the best with over 23,000 exclusive marketing reports. Register now: https://t.co/X9gIC9m5r5
#MakeItWARC#WARC
Raphaël Metter-Rothan and Charles Beaulieu are back to share four key takeaways from their media internalizing journey. More than five years into their media transformation, they explore the things they’ve learned, the gains they’ve made and the challeng...https://t.co/OzIOuCrkPG
Trust is the most important element of consumers’ relationships with brands, and it’s created by using data responsibly to be relevant to them at every moment. Read more: https://t.co/mMakvTZ7S7.
Building trust should be an important part of your brand’s mission. Join the ACA and BrandSpark for an expert panel discussion on how to successfully leverage trust messaging to win over consumers. Register: https://t.co/9eWx55zGTE.
You’re invited! BrandSpark Most Trusted™ brands in Canada event is taking place virtually on November 15th. Register today to reserve your spot! https://t.co/AreM0vuFoP.
Join @Grace_Kite on Nov 2 for the unveiling of the results of a brand-new econometric study that tracks the effect of TV on a number of Canadian online businesses, including tips for other DTC companies from top marketers who have been through this journey https://t.co/uY3rlmDW6y
Consumers are demanding that brands become more sustainable, including in their marketing activities. The technology that can make this happen already exists and is evolving fast. Read more: https://t.co/iRBm25TRrK.