Adam Cola

University of Toledo

[Adam Cola @AdamCola3]

@Wray98D @AlexKrallman @NBA This is a really good initiative by the NBA especially with their platform. They can do a lot to help people with mental health issues feel more comfortable speaking up as well as helping those around them be accepting and understanding. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@AnthonyTate00 @AlexKrallman I agree! Global warming is an issue that we can all get behind and a lot of brands could use their resources and platforms to raise awareness and help combat it. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@AlexKrallman I would like to see more brands focus on mental health because it is something that many people struggle with, yet not all of them make it known. It'd be cool to see a brand raise more awareness and encourage people to speak up and be accepting. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@AlexKrallman One brand that does well in this marketing is the @MLB with their stand up to cancer initiative. They have raised a ton of money for cancer research and they do this by reminding players and fans a like that we've all been effected by cancer in some way. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@AnthonyTate00 @AlexaKaye3 @adage @dominos @Google @ChickfilA This sounds like a good idea, especially for college students who would otherwise have to walk to the nearest restaurant. It could also thrive outside of a college campus especially for people who don't live very close to a Chick Fil A. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@SummerB2020 @AlexaKaye3 @adage @dominos @Google @Honda This would be an awesome feature to use on cars! It would definitely help people to get a feel for what the car would look like without even leaving their home. It would also be fun to try with cars you're not even interested in buying. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@AlexaKaye3 @adage @dominos @Google A brand that I enjoy that could capitalize on this it Major League Baseball. They could put out a polls each week and let fans vote on which Friday night game they would like to see broadcast on YouTube or another national TV outlet. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@AlexaKaye3 @adage @dominos @Google A current technology related trend that brands could take advantage of are online polls for new products or new flavors of their current products. Lay's did this with potato chip flavors and it was very well received by consumers and voters. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@SamMoscinski7 @LaurelAynne This is a really good example it definitely bring in more people to the parks around Halloween. Cedar Point also does something similar where they open later and have haunted houses along with other spooky activities. #ICKMTG #UToledoMarketing

[Adam Cola @AdamCola3]

@yanna61744973 @LaurelAynne @ChipotleTweets This was definitely a successful ad campaign for Chipotle. I can remember lines being out the door and even around the building on Halloween to with people in costumes. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@LaurelAynne The ads that comes to mind when thinking about Halloween are usually Reese's because they are a very popular candy that is handed out at Halloween and come up with some clever commercials for the occasion such as this one https://t.co/2VrF147t5N #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@LaurelAynne This ad is also congruent with Geico's brand because they have a reputation for making creative and seasonally relevant commercials in the past. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@LaurelAynne Geico benefits from this ad because of its seasonal relevance and a lot of people being in the Halloween spirit. This ad would not benefit as much if it were around Christmas or in the summer. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@FuadAlAbed1 @AlexKrallman I agree, if Instagram could somehow offer a discount for purchasing items through them, more people would be inclined to use their service. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@G_ST_Lester @AlexKrallman This is a great idea! Complicated procedures tend to cause people to shy away from doing things, so make the process easier and more people will use it. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@AlexKrallman Instagram could add features such as a rewards system for users who purchase items through their app. The reward points could add up and be used for discounts and shipping benefits. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@AlexKrallman I would like to see @Nike use AR try on sessions for different types of clothes as well as shoes. It would be cool to also somehow add a feature where it would show a customer what size shoe would fit them through AR. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@italia_fernan @JennLStevens @Disney I agree! Disney is one of the best brands at story telling. Nearly everyone has at least one, probably multiple, Disney stories that they enjoyed as a child that they still enjoy today. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@G_ST_Lester @JennLStevens I agree, we all become more invested in stories with memorable characters that we can identify with and attach ourselves to. #ICMKTG #UToledoMarketing

[Adam Cola @AdamCola3]

@JennLStevens Brands can learn that entertaining and real stories have a way of really resonating with people and are often very memorable. I believe the @budweiserusa does a really good job of this, especially in their Super Bowl ads. #ICMKTG #UToledoMarketing