Adaptive Shade

Researching color/ism and the politics of desirability through paint. 🔎 Racialized naming practices, colonial nostalgia. 👀

[ColorPoll2017 @ColorPoll2017]

How do we think about location through color?

Check out @chloerbass’ #CityPalette app to explore your city through color and naming.

#ColorPollCousin

[Adaptive Shade @AdaptiveShade]

#ColorImagination: "White makes everything better"

#SWColorLove

[Benjamin Lundberg Torres Sándwich 🥪🥪 @b_lts_]

As part of my mini-residency at @BOOMCONCEPTS, I collaborated with @DSKinsel on a new iteration of @ColorPoll2017
#streetart #contempoaryart https://t.co/lW1YQ3pc2X

[ColorPoll2017 @ColorPoll2017]

#ColorPoll2017 results are coming in. Follow the poll at @ColorPoll2017 on Instagram.

[Adaptive Shade @AdaptiveShade]

.@SherwinWilliams #Footnote: 1. Observe, "Natural" is the lighter shade. 2. Referencing a resort as a context for achieving a darker tan evokes class

[Adaptive Shade @AdaptiveShade]

#Example: @SherwinWilliams figures these hues in relationship to the white body and the practice of tanning. #SWColorLove #Tan #Colorism

[Adaptive Shade @AdaptiveShade]

The World's "Mattest, Flattest Black" Acrylic Paint Is Available to All—Except Anish Kapoor

https://t.co/9kFKtvQPgs

[Adaptive Shade @AdaptiveShade]

Thanks for the paint chip catalog, @Valspar_Paint. Can't wait to research your paint-naming culture.

[Adaptive Shade @AdaptiveShade]

#Example: (L) @Valspar_Paint: "Clean White"
#ReadingList: (R) @CarlZimring: "Clean and White" on constructions of race & hygiene in the U.S.

[Adaptive Shade @AdaptiveShade]

Where paint meets skin: "ColourPop Apologises Over Its Product Names For Dark Skin" https://t.co/0hpnrq8gyE #Colorism #Makeup #Racism

[Adaptive Shade @AdaptiveShade]

#SeeAlso: @SherwinWilliams furthers racist traditions, using Red/ness in figuring Indigenous peoples. #Red #Color #Race #Racism #Indigeneity

[Adaptive Shade @AdaptiveShade]

#Source:

Law Suit: https://t.co/sAHu6N79Ks (@DailyMailUK)

Name Change: https://t.co/xaPQtgdF72 (@Benjamin_Moore)

[Adaptive Shade @AdaptiveShade]

Example: @Benjamin_Moore, sued for its Confederate Red in 2014, renames the color Patriot Red while proudly touting its former name online.

[Adaptive Shade @AdaptiveShade]

1. Consider the significance of naming
2. Create, acknowledging your subject position
3. Reflect on your own racism

#FreeAdviceIn5Words

[Adaptive Shade @AdaptiveShade]

#ColorTerms: "Tint. Adding white to a pure hue"

re: @OldHollandPaint's "Flesh Tint"
Img. source: @KnitPicks

[Adaptive Shade @AdaptiveShade]

@ColouringBk Thank you for following!

[Adaptive Shade @AdaptiveShade]

Whose flesh?

Example: @OldHollandPaint's white supremacist figuring of skin/flesh #Colorism #Racism #Whiteness #WhiteSupremacy #Flesh #Skin

[Adaptive Shade @AdaptiveShade]

@MultiracialMDA Thanks for the follow back!

[Adaptive Shade @AdaptiveShade]

@ColorismHealing Thank you so much again! and I would love to share what I find.