Adara - A RateGain Company

We set the bar for ethical data use. 1.7 billion digital identities and over 23 billion data elements across 130 countries and serving 2,000 customers globally.

[Adara - A RateGain Company @adaraglobal]

Webinar Alert: Zeek Coleman shares how Adara’s Private Consortium will address the challenges posed by the deprecation of 3rd party cookies followed by a Q&A with Travis Napper about how they plan to use Private Consortiums to leapfrog the competition.
https://t.co/xNdwZFltlD

[Adara - A RateGain Company @adaraglobal]

There’s a gap between how much travelers say they’re switching brands and what they’re really doing.Find out how actual hotel brand affinity has shifted in Adaras groundbreaking study.https://t.co/w2hUriC6BP
Thanks Cornell Center for Hospitality Research for sharing the insights

[Adara - A RateGain Company @adaraglobal]

Join us on March 10th for an unmissable webinar with Zeek Coleman and Matt Borud.
In this webinar:
- Discuss changes in the digital marketing landscape
- Break down key questions DMOs need to ask
- Hear from a DMO firsthand the steps they are taking
https://t.co/uX0j8pNT11

[Adara - A RateGain Company @adaraglobal]

Happy International Women's Day!
Today we recognize the women who have come before us as trailblazers shifting the female narrative.Let us thank them, knowing the work is not done but acknowledging how far we've come.Tag a woman who has had an impact on you.#BreakTheBias #IWD2022

[Adara - A RateGain Company @adaraglobal]

How are you observing Privacy Day? Click to learn how Adara is leading the effort to raise the bar on consumer privacy.
https://t.co/VFSSAhjr2E

#PrivacyDay #EthicalData #DataManagement #DataProtection #ConsumerPrivacy
https://t.co/VFSSAhjr2E

[Adara - A RateGain Company @adaraglobal]

Is the new wave Move-On-Icron? We’re only 12 days into the New Year and we’re already seeing some interesting trends in travel demand. Check out the latest in a Q&A with Adara’s CMO, Carolyn Corda to learn more
https://t.co/3AytNy5EBa
#traveltrends2022 #travelmarketing #omnicron

[Adara - A RateGain Company @adaraglobal]

Excited for the new year and grateful for the hard work gone by. Here's a new year message from our CEO, Charles Mi with a view to the future for Adara.
Read it at https://t.co/hei0lBoIGg

#messagefromCEO #vision #2022

[Adara - A RateGain Company @adaraglobal]

#Omicron has been dominating the news. How is it affecting holiday travel? From our data set (100s of millions of bookings) we pulled out key findings. Check out the latest from Carolyn Corda, Adara's CMO, on actual #consumerbehavior.
https://t.co/f9Itt0vkuW
#traveldata

[Adara - A RateGain Company @adaraglobal]

Check out the latest byline by Carolyn Corda, CMO and CCO at Adara, published in @travolution and get an insight into why the travel industry needs to rebuild how it communicates with its customers.
https://t.co/954PWYBTcx
#travelrecovery #postcovid #datasharing

[Adara - A RateGain Company @adaraglobal]

Be sure to check out the latest travel trends released by @ZetaGlobal ahead of the second consecutive holiday season during the pandemic. The trends report also features Adara data from Zeta's partnership with Adara.
https://t.co/YzfQgdXTua
#holidayseason #traveldata #bookings

[Adara - A RateGain Company @adaraglobal]

Download our most recent Traveler Trends Report to find out key traveler trends for the upcoming holiday season.
Based on data from Aug 15 to Oct 7th, we compared the booking and searching pace to the same period in both 2020 and 2021
https://t.co/8KD7MCLZvr

[Adara - A RateGain Company @adaraglobal]

Check the latest interview by Carolyn Corda, CMO & CCO at Adara with @videoweek about how travel advertisers can benefit from using trend data to navigate the changes in traveler behavior.
https://t.co/71m0NOdbck

#traveltrends #consumerbehavior

[Adara - A RateGain Company @adaraglobal]

Download our latest eBook, '3 Ways to Bring Audiences to CTV' to learn more about how brands can be smarter about who they advertise to with CTV. Gain insight into the 3 ways audiences add value to CTV advertising and how Adara can help your CTV strategy.
https://t.co/y5p6u4tVqG

[Adara - A RateGain Company @adaraglobal]

Read the latest byline by Adara's CMO and CCO, Carolyn Corda, in @PhocusWire about how hotel marketers can adapt their marketing strategy to cater to the post-pandemic traveler behavior and finish the 2021 quarter strong.
https://t.co/Hn8jYTiR06
#hotelmarketing

[Adara - A RateGain Company @adaraglobal]

Read the latest byline in Performance Marketing World by Carolyn Corda, CMO & CCO at Adara about how marketers can approach this technology the right way and ensure their CTV buys are targeted and genuine to stay ahead of the game.
https://t.co/Kn1i536oDq
#connectedTV #Adaradata

[Adara - A RateGain Company @adaraglobal]

When it comes to Destination Marketing, Leroy Bridges, Jeremy Harvey & Zeek Coleman are fairly familiar names. Many of their DMO peers are asking, “You have 44 combined years in DMO experience between you and could work anywhere…Why Adara?”
Register now https://t.co/53ipzCoRQj

[Adara - A RateGain Company @adaraglobal]

The pandemic has made CTV a premium tool.
Read the latest byline by Adara CMO and CCO Carolyn Corda in BrandsJournal, where she highlights how advertisers can start to maximize their use of the Connected TV channel in three key ways.
https://t.co/sxTyDjRaKe

#connectedTV

[Adara - A RateGain Company @adaraglobal]

Check out this article in @Adweek about how Covid-19 has redefined the ideal traveler and how cloud technology and consumer intelligence are helping Zeta Global and #Adara fill hotels and flights.
Read the article at https://t.co/io57kIuisX
#consumerintelligence #firstpartydata

[Adara - A RateGain Company @adaraglobal]

In case you missed our webinar, be sure to check the recording as Adara’s Zeek Coleman, Sr. Director of Product Marketing, and Nick Mangiapane, CMO at Commerce Signals provide the basics of what marketers need to know about Payment Card Transaction Data.
https://t.co/aoPaK7lqE8

[Adara - A RateGain Company @adaraglobal]

Zeta Global and Adara, the global leader in predictive consumer intelligence, today announced a multi-year data partnership to bring travel & hospitality marketers enhanced insights to accelerate customer acquisition and deepen loyalty.
https://t.co/dHZS2jocEf