AdBuzzDaily

Covering the latest buzz in marketing and advertising! Your daily dose of industry trends, insights, and spotlight features.

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The @TheUFL and @pizzahut are partnering together to connect with football fans, bringing the community together with exciting game day experiences and local flavor. Read more about the partnership on today's story https://t.co/xZ5F6X45Hz

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Feeling burned out? @drinkhalfday is giving cash to 100 people to actually use their PTO. No forms, just rest. A campaign for balance, not burnout. Learn more about the marketing strategy, written by @julianexcalibur https://t.co/0VLdR3TDAc

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Today's story is all about why brands are cashing in on celebrity and influencer breakups as their ad dollars are sponsoring breakup posts. @Brawny is one of them as they chatted with us about this https://t.co/SQ3zgXYUHE

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TWIX is bringing the heat (and gold!) to the #SUPERBOWL with a second-screen contest as the brand is teaming up with the Ying Yang Twins for this campaign. Learn more about the marketing strategy on today's story https://t.co/CDfhPJN2w2

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The #TikTok ban in the United States is coming quickly as the app will be inaccessible coming this sunday. We chatted with two creators about this as well as two marketers to give insight on how this will impact creators. https://t.co/VLr1QMlwRz

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Who owns a “vibe”? A lawsuit between two influencers is shaking up the industry, raising questions about originality, branding, and intellectual property in the social media era.

Could this case redefine how creators protect their work? Read more here: https://t.co/4VCvvKjxHJ

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The popularity of @bluesky has seen a huge bump after the election, and content creators and publishers have been flocking to it so far. Today's story dives into the mind-set of a few creators we spoke with about why they are abandoning X. https://t.co/KqYVwhXLdO

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Why did the #Barbie movie's marketing campaign ande brand collabs succeed, while #Wicked (premiering next month) is struggling? a media buyer from an agency in NYC & marketers explain why Wicked's approach may not be connecting beyond its niche audience. https://t.co/bIMGQMfT8x

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@Starbucks is targeting millennials for its new campaign titled The Comfort Index. Read more about this fun campaign in today's story

https://t.co/1uZ1zq4zzY

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As the #BackToSchool season period is about to end, @KINDSnacks wantst o connect with millennial parents with their new campaign. https://t.co/zHCixyE6j9

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It may be soon possible for #reddit to enable subreddits to lock their communities behind a paid subscription or paywall. We spoke to moderators and marketers about how this might affect community engagement. https://t.co/RiFLaSMMUX

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There are commission poachers who claim sales they don't deserve credit for. How should this problem be addressed? Find out what PartnerCentric's latest platform offers and hear what CEO Stephanie Harris has to say about it! https://t.co/3tEJh3t9sC

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A new @Citi advertising campaign highlights success stories from the World Food Programme and Chewy. Viewers are encouraged to contribute donations and support the brand's vital work through an on-screen call to action. https://t.co/EA1VsJe8IC

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While #NFL rules prohibit current players from promoting alcohol, @Chiefs star @PatrickMahomes appears as the face of a brand new @CoorsLight ad that will remain buried for decades. https://t.co/ZK5BCi1uxG

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@verzuzonline attracted sponsors including @Ciroc , @PepsiCo , and @Fritolayduring the pandemic. With live concerts returning to full swing in 2022, marketers raise questions about its brand image in the wake of its partnership with Elon Musk https://t.co/ihgsoICccx

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Discover how @Endeavor strategically positioned the @WWE and @ufc merger to brands. Check out the full article for an inside look at the pitch deck. Written by @julianexcalibur https://t.co/8seh4j3U0n

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To celebrate the @WKCDOGS dog show, @shakeshack is leveraging the partnership with a new experimental campaign. Read more about it on today’s story https://t.co/XfTLnVMB6n #westminsterdogshow

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For #mothersday @UPS went out of their way to spotlight small businesses who are owned by moms on its special truck that had an OOH ad unit. The businesses did not have to pay to get on there https://t.co/ziS1g7llOv

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Next year's #SuperBowl ad space will cost around $7 million for 30 seconds. What @duolingo did with its 5 second ad got the brand a huge amount of attention during the big game. With that, marketers expect more 5 second ads next year https://t.co/HLmgluJ6D3

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Discover what the #TikTokBan means for small businesses in terms of discoverability and awareness. Read the news now as experts from @channable_en , @EmpowerAgencyPy and more weigh in https://t.co/XyIkhDKvIv