There's still time to register! Join our webinar 10/17 and learn how you can use media data to reduce waste across all of your paid marketing channels. Go beyond reporting and centralize your data with a System of Record for Paid Media. Sign up now! https://t.co/caXkm98oyZ
@wfamarketers & global advertisers launch drive to change how media is measured. Focus on measurement pipework, metrics & data, & governance. @ADFIN enables clients to leverage these principles for an actionable data strategy. https://t.co/wTMANY5b9J
#data
https://t.co/A6nizsxC1a
Wasting half your media spend? Don’t know which half? Go beyond reporting…Sign up for our webinar on The Importance of Centralizing Media Data. Learn what you can do with data with a System of Record for Paid Media. https://t.co/caXkm98oyZ
#datadrivenmarketing#datastrategy
We always have clients and partners ask us what's the deal with log files. In this post we lay out the difference between aggregate & logs, and when you should use each. Check out the link & comment below! #datadrivenmarketing#datastrategy#datainsights
https://t.co/tPDBTIJoJX
Great insight from @nielsen Lana Busignani on why marketers need tech to support data strategy. Consolidate data to understand impact across channels. Collect, track & measure media data. AD/FIN's platform enables that.
#datadrivenmarketing#datastrategy
https://t.co/F1KJ0YPuQH?
Great report by @Gartner_inc addressing tech to fuel growth for digital marketing. Key to measuring across touchpoints in data-driven marketing/analytics are resources focused on data hygiene challenges.
#datadrivenmarketing#digitalmarketingtrends
https://t.co/N8lmcr1jQI?
Is transparency the point? This topic has been raised for years by industry vets like @marcpritchard1 and others. What's the impact on your business if you don't achieve the right results? Comment below. #transparency#datastrategy#datadrivenmarketing
https://t.co/LjHe0szusC
The in-housing debate is still going strong. As @martinsorrell and Paul Evans discussed at #ATSLondon data ownership and control is the goal, and tech solutions that help make use of it are how we get there. #dataintelligence#martech#inhousing
https://t.co/5t2moHjj6b
Busy month with the launch of our Partner Programs! We're helping Brands, Agencies and Advisors work better together to control their media data. Check out the link to learn more! #dataintelligence#mediadata#adtech#partnerprogram
https://t.co/0AVeDhE2hY
Great piece on @adexchanger why Brands should own & maintain contracts & ownership of all data assets with AdTech & MarTech partners & know how valuable their media data is to their clients' business outcomes. #mediadata#dataintelligence#adtech#martech
https://t.co/XlMC1i6G4y
While programmatic has certainly become a much larger part of media strategies, until brands can truly understand efficiencies of programmatic it won't go all the way there. Especially with emerging channels. #adtech#dataintelligence#digitalmedia
https://t.co/KC1IJ5jrpJ
Interesting stats about the pros and cons of in-housing. We hear it all the time: aside from talent the time and cost of building tech from scratch is the biggest challenge. #adtech#dataintelligence#mediainhousing
https://t.co/1f2X7uhFRm
@IAB reported 28B spent just on digital in Q1. If this reflects brands increasing investment in audiences, it should follow that the investment in spend and performance data is equally important to maximize ROI. #DigitalMarketing#dataintelligence
https://t.co/jj4cuoVAhN
If 75% of consumers stopped buying from a brand whose ad appeared next to negative or offensive content, the true cost of brand safety would be far greater than the cost of the impression. #dataintelligence#adtech#brandsafety
https://t.co/B1HqSVhfQR
In a world of adtech where there are solutions for brands and agencies to be in control of their spend and performance data- "being transparent about not being transparent" shouldn't be acceptable. #adtech#mediadata#dataintelligence#transparency
https://t.co/nYQHfQukpZ
Excited by the work @wfamarketers is doing for the industry to achieve transparent cross-media measurement. Leveraging technology to analyze the volume & variety of data points is imperative to help solve this. #adtech#mediameasurement#dataintelligence
https://t.co/iuAwcf3C9o
Tech and insights are the most important areas of transformation for marketers to be able to reduce wasted media spend and show positive ROI. #mediaintelligence#dataanalytics#MarketingTechnology
https://t.co/CwhssTK4nA