AD/FIN

The System Of Record For Paid Media

[AD/FIN @ADFIN]

There's still time to register! Join our webinar 10/17 and learn how you can use media data to reduce waste across all of your paid marketing channels. Go beyond reporting and centralize your data with a System of Record for Paid Media. Sign up now! https://t.co/caXkm98oyZ

[AD/FIN @ADFIN]

@wfamarketers & global advertisers launch drive to change how media is measured. Focus on measurement pipework, metrics & data, & governance. @ADFIN enables clients to leverage these principles for an actionable data strategy. https://t.co/wTMANY5b9J
#data
https://t.co/A6nizsxC1a

[AD/FIN @ADFIN]

Wasting half your media spend? Don’t know which half? Go beyond reporting…Sign up for our webinar on The Importance of Centralizing Media Data. Learn what you can do with data with a System of Record for Paid Media. https://t.co/caXkm98oyZ

#datadrivenmarketing #datastrategy

[AD/FIN @ADFIN]

We always have clients and partners ask us what's the deal with log files. In this post we lay out the difference between aggregate & logs, and when you should use each. Check out the link & comment below! #datadrivenmarketing #datastrategy #datainsights

https://t.co/tPDBTIJoJX

[AD/FIN @ADFIN]

Great insight from @nielsen Lana Busignani on why marketers need tech to support data strategy. Consolidate data to understand impact across channels. Collect, track & measure media data. AD/FIN's platform enables that.
#datadrivenmarketing #datastrategy
https://t.co/F1KJ0YPuQH?

[AD/FIN @ADFIN]

Great report by @Gartner_inc addressing tech to fuel growth for digital marketing. Key to measuring across touchpoints in data-driven marketing/analytics are resources focused on data hygiene challenges.
#datadrivenmarketing #digitalmarketingtrends

https://t.co/N8lmcr1jQI?

[AD/FIN @ADFIN]

Excited for the start of @advertisingweek & hearing how brands evolved their marketing strategies! We help our clients evolve data strategies through our Media Intelligence Platform. Learn more:
https://t.co/uXVkv5mBDD

#awnewyork #datastrategy #datainsights #marketingstrategies

[AD/FIN @ADFIN]

Is transparency the point? This topic has been raised for years by industry vets like @marcpritchard1 and others. What's the impact on your business if you don't achieve the right results? Comment below. #transparency #datastrategy #datadrivenmarketing

https://t.co/LjHe0szusC

[AD/FIN @ADFIN]

The in-housing debate is still going strong. As @martinsorrell and Paul Evans discussed at #ATSLondon data ownership and control is the goal, and tech solutions that help make use of it are how we get there. #dataintelligence #martech #inhousing

https://t.co/5t2moHjj6b

[AD/FIN @ADFIN]

Busy month with the launch of our Partner Programs! We're helping Brands, Agencies and Advisors work better together to control their media data. Check out the link to learn more! #dataintelligence #mediadata #adtech #partnerprogram

https://t.co/0AVeDhE2hY

[AD/FIN @ADFIN]

@cpokane Badge of honor

[AD/FIN @ADFIN]

Great piece on @adexchanger why Brands should own & maintain contracts & ownership of all data assets with AdTech & MarTech partners & know how valuable their media data is to their clients' business outcomes. #mediadata #dataintelligence #adtech #martech

https://t.co/XlMC1i6G4y

[AD/FIN @ADFIN]

Check out the 8 steps you need to establish and grow a successful product team from @rqp5013 Ravi Patel #product #successfulbusiness #adtech

https://t.co/MaangkC8Uk

[AD/FIN @ADFIN]

While programmatic has certainly become a much larger part of media strategies, until brands can truly understand efficiencies of programmatic it won't go all the way there. Especially with emerging channels. #adtech #dataintelligence #digitalmedia

https://t.co/KC1IJ5jrpJ

[AD/FIN @ADFIN]

Interesting stats about the pros and cons of in-housing. We hear it all the time: aside from talent the time and cost of building tech from scratch is the biggest challenge. #adtech #dataintelligence #mediainhousing

https://t.co/1f2X7uhFRm

[AD/FIN @ADFIN]

@IAB reported 28B spent just on digital in Q1. If this reflects brands increasing investment in audiences, it should follow that the investment in spend and performance data is equally important to maximize ROI. #DigitalMarketing #dataintelligence

https://t.co/jj4cuoVAhN

[AD/FIN @ADFIN]

If 75% of consumers stopped buying from a brand whose ad appeared next to negative or offensive content, the true cost of brand safety would be far greater than the cost of the impression. #dataintelligence #adtech #brandsafety

https://t.co/B1HqSVhfQR

[AD/FIN @ADFIN]

In a world of adtech where there are solutions for brands and agencies to be in control of their spend and performance data- "being transparent about not being transparent" shouldn't be acceptable. #adtech #mediadata #dataintelligence #transparency

https://t.co/nYQHfQukpZ

[AD/FIN @ADFIN]

Excited by the work @wfamarketers is doing for the industry to achieve transparent cross-media measurement. Leveraging technology to analyze the volume & variety of data points is imperative to help solve this. #adtech #mediameasurement #dataintelligence

https://t.co/iuAwcf3C9o

[AD/FIN @ADFIN]

Tech and insights are the most important areas of transformation for marketers to be able to reduce wasted media spend and show positive ROI. #mediaintelligence #dataanalytics #MarketingTechnology

https://t.co/CwhssTK4nA