Adsgamma

Global AD network for affiliates & media buyers. Push, Pop, Native, Interstitials. 195+ GEOs.

[Adsgamma @Ads_gamma]

14,000 clicks. 4 deposits. Me:
(It's not your traffic. It's the operator's payment flow. Switch the offer, not the campaign.)

[Adsgamma @Ads_gamma]

Your campaign has two sides
Traffic: people, country, interest. That half is yours
Funnel: landing page, signup, deposit. That half is the operator's

Clicks but no signups? Fix creative
Signups but no deposits? That's on the operator

Diagnose before you kill a working campaign

[Adsgamma @Ads_gamma]

RIP to your wasted ad spend in Brazil.

Now you know what to run, when to run it, and why licensed offers are the only ones worth touching.

Missed the breakdown? Check our last post. It'll save you more than this meme will.

[Adsgamma @Ads_gamma]

Follow AdsGamma for more tips

[Adsgamma @Ads_gamma]

8 things to know before running iGaming in Brazil:

Football is 86% of the market.

Most bets go down live, mid-match.

Pix makes deposits near-instant.

25M+ people already have accounts.

Unlicensed domains get blocked mid-campaign.

180+ brands competing = crowded auctions.

[Adsgamma @Ads_gamma]

Nobody tells new affiliates this:
You don't get paid from your traffic. You get paid from your operator's margin.

Tax takes 14% of that margin in Brazil. 40% in the UK. ~50% in Germany.
The green block is where your payout comes from.

Read the wallet before you pick the GEO.

[Adsgamma @Ads_gamma]

UK casino payouts are shrinking. It's not your traffic.

In April the UK nearly doubled operator tax: 21% → 40%.

Less operator margin = smaller CPA for you.

Brazil taxes operators 12%. South Africa, single digits.

Same effort, different country, fatter payout.

[Adsgamma @Ads_gamma]

A beginner's first UK campaign competing against players who've seen every ad format since 2013

South Africa, Mexico, Philippines, that's where beginners belong.

The UK will be here when you're ready.

[Adsgamma @Ads_gamma]

The UK looks like a betting country. Slots take 85% of online casino revenue.

But operator tax just doubled to 40%, the market is saturated, and players have seen every creative.

Starting out? South Africa, Mexico, Philippines — learn there.

[Adsgamma @Ads_gamma]

When you find out that mentioning "free spins" in an Ontario ad is literally against the law

BetMGM's affiliates learned this the $110,000 way.

[Adsgamma @Ads_gamma]

Running Ontario traffic? One rule before you write a single creative:
No bonuses in public ads. No "100% match." No "free spins." Not even "check out the bonus on the site."

BetMGM got fined $110,000 because they did this.

In Ontario, you sell the experience, never the kickback

[Adsgamma @Ads_gamma]

When you realize that Las Vegas, the gambling capital of the world, doesn't have legal online casino.

Check the state before you launch the offer.

[Adsgamma @Ads_gamma]

The US is 50 different iGaming markets, not one.

Sportsbook: 30 states live
Casino: only 7
Poker: 6
Zero gambling: 11 (including California and Texas).

Running casino with US-wide targeting? Most of your budget goes to states where deposits legally can't happen.

[Adsgamma @Ads_gamma]

9/ Save this thread before your next US launch.
50 states. 50 different laws. One wrong targeting checkbox is the most expensive beginner mistake in iGaming.

Follow @AdsGamma for more iGaming user acquisition insights.

[Adsgamma @Ads_gamma]

9 things to know before running your first US iGaming campaign/ A Thread

1/ The US is not one GEO. It's fifty.
Every state writes its own gambling law. Your targeting settings aren't a preference. They're a legal document.
Here's what most new affiliates get wrong 🧵

[Adsgamma @Ads_gamma]

8/ 11 states have zero legal gambling online.
Alabama, Alaska, California, Georgia, Hawaii, Idaho, Minnesota, Oklahoma, South Carolina, Texas, Utah.
California and Texas are the two biggest untapped markets on earth. No offers exist there. Don't target them.