🎧 Digital audio reaches 80% of Americans monthly, but #audioads are often left out of Media Mix Models (MMM).
That’s changing. The @iab new guide helps marketers include audio ads in MMM and prove ROI.
Find out more:
https://t.co/pBQhkmS8BG
🎧 Audio ruled #CannesLions2025!
#Budweiser’s bold 1-second ad won the Grand Prix 🏆, #Oreo spoke a new language, and #Billboard Magazine honoured Saudi icon Etab. All proving the power of sound.
We’re inspired. Congrats to all the winners!
🔗 Winners: https://t.co/0LX08ofVcT
🎧 #Podcasts = Trust + Attention
✨86% of heavy listeners recall ads
✨More trust than TV, YouTube & social
✨Hosts drive real influence
✨Women & diverse groups pay attention
Dive into The #SoundsProfitable "The Advertising Landscape 2025" study: https://t.co/lg6u4sfEKO
UK leads the way in #onlineaudio! @edisonresearch#InfiniteDial UK 2025:
🎧 74% of UK adults (36M) listened in the past week, topping the U.S.
🎙️ 39% now tune into podcasts weekly.
📱 45% own a #smartspeaker.
The future of listening is here:
🔗 https://t.co/rAyHf2Y9LE
We’ve partnered with @NumberEightAI to make podcast & mobile #audioads more intelligent, with ID-less, #privacyfirst targeting!
✨ Global reach.
🔒 Privacy-first data.
🎮 Simple activation across #mobile, #gaming & #podcasts.
Follow the link:
https://t.co/NJOT3EA4GH
#adtech
🎧 UK audio is evolving!
📊 93% of adults listen weekly
🔊 #Smartspeakers power home listening
🎙️ 69% of #podcast fans now engage with video formats
🎶 Streaming now rivals #radio in reach
Explore the latest 2025 trends from @Ofcom and #RAJAR
https://t.co/Q7vAmC8pSa
#audioads
Just back from #ProgrammaticIO Las Vegas!
Aggrey Ambenge and Tony Moustakelis from our team had a blast diving into #digitalad trends, networking with industry leaders & soaking in the electric Vegas vibes.
📸 Check out some photo highlights below!
#audioads#programmatic
📻 More good news from the UK! #RAJAR Q1 2025 shows #digital radio listening is booming:
✨87% of UK adults tune in weekly
✨73% of #radio is now digital
✨Online hits 28.5%
✨#Smartspeakers: 17.6%
🎧 753M hours/week of digital listening!
Leran more:
https://t.co/STV3o8VAbD
UK #digitalad spending hit £35.5bn (+13%) according to the @IABUK Digital Adspend report.
Video spending is up 20% to £8.3bn, but don’t ignore #audioads, which offer unmatched reach, brand recall, and screen-free connection.
By 2027, spend = £42.4bn.
https://t.co/kgpk3Zhnfu
🎧 Just one week to go! Join us at #PodcastShowLondon for our exclusive panel:
“Mic Check: Are You Reaching the Right Podcast Audience” with @BryanBarletta, Abhishek Sen, Hossein Houssaini, and Sam Austin.
🔗 Book your time:
https://t.co/xbrHQkl81w
See you in London!
#podcast
Radio works. 2 in 3 U.S. adults acted on an ad in the last 3 months, and 1 in 4 did so because of #radioads.
Radio listeners are:
🎯 +68% into sports betting
🎮 +15% more likely to buy game consoles
💎 Big on luxury purchases
More via #Katz x #Nielsen:
https://t.co/DDyH3sqSRE
We usually focus on #programmaticaudio, but today, we're highlighting the latest @IAB report.
✨The US Digital Economy hits $4.9T – now 18% of GDP!
✨28.4M jobs
✨1.5 M+ full-time creators
✨Digital jobs are growing 12x faster than the market
Learn more:
https://t.co/XIiydepmzr
Women’s monthly podcast listenership has tripled since 2015, now at 45%! Add video, and it's 52%.
🎧 75% take action on podcast ads
🎧 45% favour brands that support women-hosted shows
Read more on the AdTonos blog
🔗 https://t.co/48EmrNNUSM
#audioads#audioadvertising#podcast
🎙️ Podcast ad revenue up 26.4%
📈 Digital ad spend $258.6 bn
🎧 Audio is not optional—it’s essential
Explore the @iab 2024 Report and why audio is the future of digital advertising.
📖 Read more: https://t.co/83BpBCz48C
#audioadvertising#podcastads#IAB#programmatic#adtech
🌍 Today’s all about the planet. At #AdTonos, we believe in ads that sound good and do good. 🎧
Digital audio = less waste, lower footprint, real results.
Happy #EarthDay from our team to yours! 💚
https://t.co/2JGT8DpX4G
#audioads#sustainability#programmaticaudio
Happy Easter from the AdTonos team! 🐣
Wishing you a joyful and relaxing holiday filled with good vibes, sunshine, and maybe a little too much chocolate. 🐰
Here’s to fresh starts and exciting new opportunities!
#EasterJoy#HappyEaster#SpringVibes
According to #Luminate Insights:
🎧40% of Americans listen to podcasts.
🎧28% of weekly listeners are music superfans, exhibiting deeper engagement.
Brands take note: #podcast listeners are primed for your message.
Let's talk
https://t.co/YViWYZDTS4
#audioads#AdTonos#adtech
Aggrey Ambenge & Tony Moustakelis from @AdTonos are heading to #ProgrammaticIO Las Vegas 2025!
Join them alongside top programmatic buyers, sellers, and innovators! Ready to connect on all things #programmaticaudio? 🎧
📍 Las Vegas | Spring 2025
https://t.co/cGNc6pyR2e