Ady M-B

Adopted Yorkshireman. Single dad. Freelance digital search professional. Playing my part in keeping two small people alive.

[Ady M-B @AdyMatBruce]

@whingewine 🥶🔥

[Ady M-B @AdyMatBruce]

@rootsmanuva @ninjatune @TCO_Official Ah. I thought they were in the good guys list. Sad to hear otherwise.

[Ginger Tucci @Ginger_Tucci]

To celebrate the start of December, please join me in celebrating the greatest Christmas tweet ever written.

[Alan @almolx]

Whilst Matt Hancock is on the COVID enquiry it is worth remembering this one point.

The £37b allocated to Test & Trace was a political decision.

Imagine if they had given all 8,145 GP surgeries in the UK £1million each they would still have £28.9b left.

Think about the waste

[Ady M-B @AdyMatBruce]

@Moor3_D @DavidHeadViews @JohnRentoul & no amount of pesky kids would stop him getting away with it.

[Paul Mason @paulmasonnews]

When I started at Newsnight, the interview was like a PhD viva, if your PhD was about every random aspect of business and economics. They asked me to bring 10x original story ideas and ruthlessly ripped every one of them to shreds - and then said: give us another one. I had a permanent job as an editorial manager at Reed Elsevier and they offered me a 3 month contract on less money. I took it because I knew I was joining the most accomplished team of broadcast journalists in Britain, and possibly the world. I am talking levels of excellence associated with the Berlin Phil in music, or certain Oxbridge/Imperial teams in science.

But the war on Newsnight's kind of journalism was already under way. And so was the technological change that ultimately allowed the disaggregation of what we were geared up to do.

The big divide at the BBC was between "programmes" tailored to a specific audience, making their own editorial calls and competing on stories, versus "newsgathering", which had been designed as a sausage machine of information into the programmes. Once they decided to empower Newsgathering and disempower Programmes, which was logical in a resource strained environment, the happy upside for the top management was that they could control the news agenda, and there were fewer alternative power centres to push back. This was never a left/right split: it was a "rocking the boat versus not rocking it" split.

It wasn't just NN that suffered - so did Today, so did the Ten. But NN survived because we had strong editors - and then came the Savile fiasco... there was a time, after the subsequent McAlpine disaster, when the bosses wanted to get rid of Newsnight - it survived, but only at the cost of further erosion of its autonomy and money.

I left because I could feel the management tentacles gripping tighter, whatever the team did to go on knocking it out of the park. Only when I joined C4 did I finally get to see what an adequately resourced news operation should look like, and what happens when there is no invisible presence above the editor trying to shape the output, and where they don't complain about having too many reporters.

But NN's demise is partly also to do with audience and technology. Once you don't have an appointment to view, there's no call for the 10-15minute reportage film; and as the rest of broadcasting has become a screaming match between extreme views, actual reason- and fact-based discussions look tame, and it suits politicians to avoid them - see their effective boycott of C4N.

Also, people in the AB social bracket kept telling us: it's on too late. Professionals go to bed earlier, and the news cycle wraps earlier, so the value of a 22:30 programme diminished. Ditto because Gen Z are simply not interested in TV News.

Apart from the demise of a single still excellent but struggling programme, the BBC is basically getting out of long form daily current affairs. There will be no market equivalent of NN because the market won't produce a programme like this - which was copied and emulated by every other major broadcaster.

I suppose the challenge now for BBC/ITN/Sky is to resist the final erosion of OFCOM standards to the point where broadcast news becomes a far right dominated blood sport. I cannot see how moving to a late night discussion programme is going to help, especially as the open secret about far right TV is that they are paying people to turn up and be performatively outraged.

At the very least they should institute a "no grifters" rule.

[Ady M-B @AdyMatBruce]

@djmarkfarina @SheafStreet @Dukestudioleeds

[Ady M-B @AdyMatBruce]

@sportmarketing1 You're a government minister. Be competent or fuck off. I can't see how that is overly harsh.

[Ady M-B @AdyMatBruce]

@jessphillips Isn't that the alleged rapist?

[Ady M-B @AdyMatBruce]

@heidisaint Easing yourself in!

[Ady M-B @AdyMatBruce]

@Ginger_Tucci You've been spiked!

[Ady M-B @AdyMatBruce]

@Ginger_Tucci Oh my god! I'd be fucking raging!

[Ady M-B @AdyMatBruce]

@SecretDJBook Fimo? New hobby?

[Ady M-B @AdyMatBruce]

@SecretDJBook Always feel so privileged on the 40 down Selby road.

[Ady M-B @AdyMatBruce]

@RiseorFall1 @carolvorders @ACunninghamMP When did you last see honesty or transparency from a tory minister?
I think the point is, whether you agreed with their politics and policies, they previously didn't just stand up in HoC and blatantly lie beyond any doubt.

[Ady M-B @AdyMatBruce]

@tom_wainwright Mr Scruff in the frame?

[Ady M-B @AdyMatBruce]

@SecretDJBook Clearly you've not had enough near death experiences in the last 12 months!

[Ady M-B @AdyMatBruce]

@VeeBrien @GeorgeAylett Also my MP and I totally agree that there is a ticking clock for him.

[Ady M-B @AdyMatBruce]

@sydyid2 @DaleVince It was happening way before Blair.

[Ady M-B @AdyMatBruce]

@CasualChaps 🔔🔚s