Michael Escobedo | AEO | AI Visibility

Buyers aren't starting on Google. They're asking AI.

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

A MASSIVE land grab for AI recommendations is happening right now.

Every minute, people are asking AI assistants what to buy, who to hire, and which brands to trust.

And the brands getting recommended aren’t necessarily the biggest. They’re the ones AI can find, understand, and validate through credible sources across the internet.

That’s where the opportunity is.

Move now, and you can establish your brand as a trusted answer while your competitors are still figuring out how AI search works.

Wait, and you’ll be competing against businesses that have already spent months building their visibility and authority.

The next generation of search is already here. Most businesses and brands just haven’t caught up.

#AEO #AI #AIAgents

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

California, you have some nerve…

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

Per 2025 Rook Heath, KFF

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

Stop using ChatGPT for medical or health related issues.

Open Evidence was built for practitioners but is still extremely useful for the average individual who is looking for answers.

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

For a long time, I believed progress came from doing more. Training harder, pushing through the pain, and staying in motion.

Over time, that started to change. I began to see the body the same way I see any system. Inputs matter, but regulation decides the outcome. When your nervous system is supported, everything else improves. Recovery, focus, energy, and even how you carry yourself.

That shift in perspective is what led me to red light therapy.

At first, the results were obvious. Skin health improved, and recovery from training was through the roof. But the more time I spent with it, the more I wanted to understand why. Red light became less about outcomes and more about root-level topics. Like, servous system regulation, lymphatic drainage and flow, blood circulation, and of course, cellular energy.

I co-founded Renew Red Light with my girlfriend, Ali. We’ve both spent years taking care of our bodies through movement, athletics, injury rehab, nutrition, and supplementation. We’ve learned by doing and staying curious about what actually helps the body adapt, rather than just tolerating stress.

Once I understood how light supports regulation, cortisol management, and lymphatic movement, aspects and feelings in my daily life began to make sense.

Building Renew has opened up a depth of learning I didn’t expect. About regulation, about recovery, and about how much potential people leave on the table when their systems are constantly overstimulated.

My fascination with the nervous system and cellular energy continues to grow. And so does this Renew Red Light! 🚀

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

@LewisHowes @MrRenewRedLight I'm shifting my account towards all things red light therapy, functional and regenerative medicine, and announcements of building my company. It's very exciting! Please follow along!

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

This is a big win for Renew!

We were featured in a deep dive on red light therapy in the Eudōmonia newsletter.

It’s an incredible breakdown of what red light therapy does at a biological level.

Red light therapy isn’t new. LEDs have been used in medical and clinical settings for decades. LED therapy is used for healing, pain, recovery, and skin health. What’s new is that people are finally paying attention and bringing this technology into their homes, fitness studios, and daily routines.

My partner, Ali Gay, and I started Renew from scratch, knowing this space would grow. But more importantly, we knew it needed to be done right. With integrity, real education, and products that actually work.

We didn’t build Renew to chase the wellness trend. We built it because we are two athletes who spent years searching for solutions to chronic pain, injury recovery, and performance optimization.

Seeing Renew included in a research-backed conversation like this feels validating. Not in an ego way. In a quiet “we’re on the right path” way.

I am beyond grateful for everyone who’s trusted us, supported us, and brought Renew into their lives.

We are still learning, still building, and have very ambitious goals for Renew Red Light.

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

@LewisHowes LinkedIn outbound!

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

@LewisHowes Art, Athleticism & Red Light Therapy

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

I don’t talk about Renew often, but I want to share why we started it. This is the story behind Renew Red Light and why I’m so proud of it.

For anyone who doesn’t know, Renew Red Light is a company Ali Gay and I built together. We sell red light therapy devices, which, in simple terms, are panels of LEDs that emit specific wavelengths of light that exist naturally in sunlight. Those wavelengths can penetrate your skin and interact with the mitochondria, helping cells produce more ATP (energy). When cells have more energy, they’re better at doing what they’re supposed to do, like repairing tissue, supporting circulation, relieving pain, improving skin health, and recovering more efficiently.

That part is fascinating. But it’s not why we started the company.

Renew exists because Ali and I decided to build something together. In all honesty, it wouldn’t be what it is without her. She’s the spine of this operation. We’ve both spent most of our careers in marketing and leadership roles, learning from great mentors, difficult managers, and some truly incredible teams. We took those lessons with us and decided to build something real.

Sunlight in a box won.

Renew made it through its first year. More than that, it grew. We learned how to manufacture, ship, sell, support customers, and stand behind a product people bring into their homes, studios, and clinics.

Looking back, I don’t see a perfect year. I see a real one. A year of learning how to build something that actually helps people. A year of figuring out what matters and letting go of what doesn’t.

Renew doesn’t feel like a side project anymore. It feels like something we���re responsible for. Something that deserves patience, care, and long-term thinking.

I’m proud of what we’ve built so far. Proud of Ali. Proud of the people who believed in us early. And grateful that the work I get to do also supports my health, recovery, and mental clarity.

This isn’t the beginning anymore. And it’s definitely not the end.

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

Hey @bertkreischer I heard you could use some red light therapy to help out your eyesight. I own Renew Red Light. We'd love to send you a couple of devices!

https://t.co/GPW0quO67K

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

@adam22 Does the flight back from Turkey effect swelling and overall recovery?

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

I think this is story telling.. 🤔
Right now, this is it at the highest level of attention.

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

Don’t be ordinary if you want to be extraordinary 🤑

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

You’ll then plug the holes and decrease the outflows of money in your life and find the areas where you can make more. Overtime this will increase your income and help you spend less❗️

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

Track, don’t slack 🚀

If you want to make more money start your day by checking all your bank accounts and/or your investments. You will start to get a pulse for money. You will know when your money is coming out and you are able to examine where it is going.

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

The Daily Files: Blog Post #25 - Two Types Of Augmented Reality

#advertising #entrepreneur #branding #entrepreneurship #digitalmarketing #digitalstrategy #contentstrategy #contentmarketing

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

The Daily Files: Blog Post #24 - Don’t Build Your Website Until You’re Sure Of These 5 Things

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

OK, Zoomer: Gen Z's war on email https://t.co/Ji4McrhBUY

[Michael Escobedo | AEO | AI Visibility @AEOforMedDev]

The Daily Files: Blog Post #23 - People Don’t Read

Inspired by Twine UI Design Ideas

#advertising #entrepreneur #branding #entrepreneurship #digitalmarketing #digitalstrategy #contentstrategy #contentmarketing