Age of Majority

We’re out to break the myths associated with aging and to help brands identify and exploit opportunities to grow revenue and affinity with the mature consumer.

[Age of Majority @AgeofMajority]

Organizations that can meet the needs of #ActiveAgers in the physical wellness space take notice as it is the main priority for older adults in 2026.

[Age of Majority @AgeofMajority]

#Smartphones are the most important tech device for #ActiveAgers ---- interesting as many marketers (still) think that older adults are technologically challenged and averse. Time to get rid of that outdated stereotype!

[Age of Majority @AgeofMajority]

Almost 90% of #ActiveAgers are (still) reading or listening to books with libraries being the first place to source material. Writers and publishers take note!

[Age of Majority @AgeofMajority]

AI continues to play an increasing role in the everyday lives of #ActiveAgers. Almost 1 in 4 are using AI this holiday season when it comes to shopping for friends and family.

[Age of Majority @AgeofMajority]

Besides world peace, #ActiveAgers are hoping for a variety of gifts this holiday season. Take note if you are still on the hunt for an appropriate gift for the older adult on your list.

[Age of Majority @AgeofMajority]

Nearly 1 out of 5 #ActiveAgers have been diagnosed with a sleep disorder and over 60% are interested in learning how to get a better sleep. Can you say "Opportunities"?!

[Age of Majority @AgeofMajority]

With GenZ reportedly spending less on holiday shopping this year, retailers and DTC brands would be wise to focus at least some of their efforts on targeting #ActiveAgers --- the majority who are spending at least as much this year compared to last year.

[Age of Majority @AgeofMajority]

Most people have at least one unique or unusual talent and #ActiveAgers are no exception. I particularly like the squirrel whisperer and the one individual who can wiggle their eyeballs (although I'n not really sure what that looks like!).

[Age of Majority @AgeofMajority]

Increased food prices have definitely not gone unnoticed by #ActiveAgers. Brands and retailers that can show increased value are more likely to win in the battle for older adults' wallets.

[Age of Majority @AgeofMajority]

Solid ad by @homeinstead that utilizes nostalgia during the holiday season. Almost 1/3 of #ActiveAgers feel more positively about the in-home care industry in general as a result of the ad.

[Age of Majority @AgeofMajority]

Still) think that #ActiveAgers are technologically challenged and averse? Definitely not true for the vast majority who are online doing a wide variety of activities (just like younger adults!).

[Age of Majority @AgeofMajority]

There is often a perception that older adults just want the same "old" food - that is true for about 30% of them. That leaves almost 3/4 who who want to try new flavors. Food manufacturers take notice and seize the opportunity to cater to the food desires of #ActiveAgers.

[Age of Majority @AgeofMajority]

How long before cursive writing becomes a thing of the past? And what happens if our GPS system fails and we need to get somewhere that we have never been to before?! Too stressful to even think about!

[Age of Majority @AgeofMajority]

The majority of #ActiveAgers are using or want to use a smart home device in the future yet I rarely see marketing efforts to this older lucrative target group who clearly see the need for these products. Can you say "opportunity"?

[Age of Majority @AgeofMajority]

The vast majority of #ActiveAgers are cleaning their own homes with over half cleaning at least weekly. Opportunities for companies to offer products that help meet their needs as they get older.

[Age of Majority @AgeofMajority]

Big thanks to @maddiemitchfor including our work in her story on #caregiving in@USATODAY. The current ecosystem is broken and changes are required. A big opportunity for senior living operators and companies that help older adults thrive at home longer.
https://t.co/xG8xVrETgd

[Age of Majority @AgeofMajority]

Almost 3/4 of #ActiveAgers are giving generously on an annual basis and 1/3 are giving more now compared to 5 years ago despite some of the economic and financial challenges we are facing. Great opportunity for NFPs to target and engage older adults in their fundraising efforts.

[Age of Majority @AgeofMajority]

Almost 1/3 of #ActiveAgers are more active or engaged in causes that effect them and society in general. Apparently they are not disengaged from society as some stereotypes would indicate.

[Age of Majority @AgeofMajority]

Fear of Falling (FOF) is a big concern for #ActiveAgers. Opportunities for companies offering products and/or services to help calm those fears.

[Age of Majority @AgeofMajority]

With almost 60% of #ActiveAgers using at least one home therapy product at home, manufacturers would be smart to target them in their marketing efforts. Using older content creators particularly on @YouTube and @instagram would be a great way to reach and engage them.