How @Persona_Journey managed to create a community/quality-oriented airdrop campaign ?
Airdrop campaign are sometimes unbalanced, Persona is choosing simplicity over complexity.
I'm sharing all my analysis here.
1. point multipliers & quality content
They have simple system with a max 200% points multiplier (10 persona NFT).
You can also earn points by sharing memes, threads, art about @Unagi_studio and Persona.
Some project have x1000 multipliers and doing tickers spamming. And it just doesn't make sense.
2. empower the community
They put the community into spotlight on the quests section in the Persona Dashboard.
They are empowering Persona content creators.
The Team (@HanaPersona_@RemiPelle @KekLord56 @fabsverseNFT @robynPSD @SpikePersona @jouleytv) are also following & interacting back with the community, they understand the web3 culture.
3. quality ambassadors
Persona is choosing only people who are reputed for what they do. Content creation & marketing.
• @kelanoo @cryptoleon_eth @auntiepaca@hippo688@Carl_m101@0xpcp_ •
4. social dashboard & momentum
The Dashboard is beautiful and working well, there is a social-oriented side and other unlocked features waiting to be released.
This sounds like a W feature for the community.
5. season 2 for Persona holders ?
In season 1, everyone can farm points & capsule, holders and non-holders.
In season 2, points will be used ONLY for the benefits of Persona holders.
Will non-holders be able to farm season 2? I don't know, but team said that it will be more exclusive for the community.
Conclusion :
Choosing simplicity + community is an amazing decision in my opinion
most of the time people join airdrop ONLY for the financial opportunity
by making this campaign community/quality-oriented, they are attracting people who truly care about the project.
This is why you don't see fake influencers with fake giveaways and multiply boost on Persona Airdrop Campaign.
They just started, ambassadors are joining every weeks, building a good narrative around your project is key, and Persona did something really great, we def need more cult leaders.
I'm pretty curious about how season 2 will be...
What is your opinion about Persona Airdrop campaign compared to other projects?
We have partnered with @opencampus_xyz to introduce Open Campus ID!
To celebrate, we’re offering 750 whitelist spots as a giveaway.
🎓Secure the best .edu domains
🎓Get a multiplier to earn more OC Points with your ID
🎓Gain early access to unique learning opportunities
https://t.co/qLdoMgEkWh
Open Campus ID is launching in January!
🎓 Secure your .edu domain.
🪙 Learn-to-earn with OC Points.
🌐 Access content from 30+ top educational platforms.
🔗 Take charge of your educational journey.
Roadmap 👇 Learn more 👉 https://t.co/8iFKeuHo6c
#TERACON project are making towards to expand the near-infinite infrastructure of digital healthcare within the #Metaverse.
The $TRCON token, issued by the potential #TERACON project, has been listed on @BitMartExchange.
Stay tuned for the continued development of the project.
🔥Thrilled to announce the release of Glacier Network Next-Gen SDK — Version 2.0
🔹Revamped structure
🔹Tutorial introduction
🔹Use case examples
🔹Dark mode feature
Build your permissionless on-chain data model on GlacierDB 👉https://t.co/38k1N16Dsc
https://t.co/cl13BLCbny
Introducing #TrustWallet's biggest update yet; our reimagined brand, revamped app & #TrustWalletExtension💙💚
We’ve evolved into more than just a wallet. Explore our new #Web3 gateway & control your own financial freedom. #FreedomFoundations
Get ready⤵️
https://t.co/qawtvtsfIm
📢ANNOUNCEMENT 📢
We've just launched our first community campaign on @galxe! To gain access to our upcoming #airdrops and other Certicos private events, follow our space and complete the OAT Campaign to earn your OAT token.
👇Link below 👇
https://t.co/P77A4hEqvC
💫 We had prepared 22,222 Early Supporters NFTs on QuestN but our community has already claimed 22,222 within 4 days.
To extend our community further, we have decided to prepare more additional 11,111 NFTs, the details of the event are the same.
https://t.co/nUldonisya
📣 @Galxe Early Bird Campaign starts today! 🐦
As an Early Bird, you'll gain exclusive access to a private Discord channel and be the first to receive FREE access to the Nym VPN alpha. 🛡️
Don't miss a chance at the 2.5M $NYM prize pool! 🏆 #NymShipyard
👉🏻 https://t.co/13soP82yFU