A new industry report finds that that a record 94% of local TV news producers are open to being pitched for stories by PR people representing brands and non-profits. See the full results here. (D S Simon research) https://t.co/i2zY8LioBx #PR#TVNewsPR#PRpitching#PRtipsa
Wikipedia accounts for http://47.9 percent of ChatGPT's top-cited sources for factual queries. For most factual questions about a brand, Wikipedia presence is the factor in AI visibility. Critical insights here. (Ronn Torossian, 5WPR) https://t.co/WSNhqwlrOV #PR#AIcitations
In 2026, global mobility is no longer limited to multinational corporations with offices around the world. Startups and small agencies are dealing with international employment contracts as they build more distributed teams. Insights here. (Debora Jerliu) https://t.co/pRObGGbvdd
Algorithm-driven visibility can amplify crises far beyond the original audience—people frequently respond not only to the initial incident but also to how a brand reacts under pressure. Here’s how to maintain trust. (Kamran Khan) https://t.co/wHcU06QRM6 #PR#CrisisPR#BrandTrust
Here we look at why bigger ad budgets often lead to wasted spend, weak targeting, and lower ROI. Learn how smarter strategy beats higher spending in digital advertising. (Jay Jangid) https://t.co/41IYS80DGo #PR#AdSpend#marketing
This post looks at some of the reasons why expertise is the only sustainable content strategy. It’ll give you several tips for how to do this type of marketing right, along with some examples to inspire your efforts. (Natasha Lane) https://t.co/q7pU4EtIJv #PR#PRcontent#PRtips
Agile comms teams are rebuilding their measurement playbooks around backlinks. Not just any backlinks—the links that actually move organic rankings and signal to Google that your brand belongs in expert territory. (Neha Arora) https://t.co/r1wKNwqqMT #PR#PRbacklinks#DigitalPR
To survive the daily deluge of emails, journalists use AI to filter, categorize, and summarize their chaotic inboxes before they even look at a single subject line. Welcome to the "Bot-to-Bot Funnel." (Lucy Jane) https://t.co/ILtIrY5b1s #PR#AIpoweredPR#PRpitching#PRtips
Explore these financial services PR strategies to manage reputation, reduce risk, and respond to crises in 2026 and beyond. (Jeremy Moser) https://t.co/APSFaiM7m1 #PR#FinancePR#RiskManagement#PRtips
Today’s PR crisis is a wrong, defamatory, or hallucinated answer about your CEO that appears inside an AI engine, repeated by every model that crawls the same sources. Critical insights here. (Ronn Torossian, 5WPR) https://t.co/dfOghnnwW1 #PR#AIpoweredPR#CrisisPR#PRtips
Tech buyers have always returned to the publications that have earned their trust. Google’s new preferred source feature now makes that habit part of how search works. Key insights here. (Richard Stone, Stone Junction) https://t.co/VnyuzTQK6a #PR#TechPR#PRTradeMedia#PRtips
In the last six months, here is what I have watched happen in real boardrooms: a CEO asks the CMO to report on AI Visibility. The CMO confuses it with AI search ad spend. Critical insights here. (Ronn Torossian, 5WPR) https://t.co/kR5Z86A7vt #PR#AEO#AIvisibility#PRtips
Word-of-mouth has always influenced what people buy. What's different now is brands have the tools to make recommendations structured & repeatable. That's where referral marketing comes in. Terrific PR insights here. (Olivia Poarch) https://t.co/DegK9rd28K #PR#ReferralMarketing
Most brands are spending the majority of their content investment on owned media. The work is the lowest-leverage citation asset they own. Check out these earned media insights. (Ronn Torossian, 5WPR) https://t.co/hDMtY9YR8b #PR#EarnedMedia#AIpoweredPR#PRtips
Two years ago, Instagram followers were everything. They signaled reach, trust, and value. The platform's recommendation engine has been rebuilt around one priority: content performance over account size. (Emily Ahearn) https://t.co/xCqnBHgkEI #PR#SocialMediaPR#PRtips
Thanks to AI-powered search overviews, users obtain summarized insights, suggestions without clicking any link. This change is altering how organizations create and preserve online authority. Smart insights here. (Kamran Khan) https://t.co/sY9UQvl7kj #PR#AIsearch#AIpoweredPR
The fastest-growing work in our industry has no agreed-upon label. We are auditing how the AI engines describe our clients. The name we’re looking for is AI Communications. Terrific insights here. (Ronn Torossian, 5WPR) https://t.co/38hZmvqaN7 #PR#AIpoweredPR#AIcitation#PRtips
Podcast competition is fierce, even among relatively niche markets. Creators need to undertake aggressive marketing and PR efforts to gain visibility and deliver revenue. Key insights here. (Marian Domingo) https://t.co/MCyXy2Y0kz #PR#PodcastPR#PRtips
Most PR teams don’t get a polite warning before the budget changes. The teams that handle cuts best are the ones that already know what they would protect and what they would pause. Smart insights here. (Elsie Oliver) https://t.co/pTgrt9gZV6 #PR#PRbudget#PRplanning#PRtips
Here we look at how companies use ESG storytelling to communicate sustainability, governance, and social impact more credibly in 2026. (Catherine Schwartz) https://t.co/mp1EPPj8PK #PR#ESG#ESGstorytelling#PRtips