Attention Insight

Instant campaign testing, without data collection, allowing you to see design through the eyes of users, available on Chrome, XD, Sketch and Web app. 📱👀

[Attention Insight @AI_Attention]

Can’t find the link? Here’s the very secret direct URL: https://t.co/Y6sIjlzNvo

[Attention Insight @AI_Attention]

New in Attention Insight: Polygon Areas of Interest 📦

Draw custom shapes around products, labels, logos, and shelf items to measure attention more precisely.

Perfect for packaging, packshot, and shelf testing.

Try Attention Insight and test your packaging designs.

[Attention Insight @AI_Attention]

Shelves

[Attention Insight @AI_Attention]

Yes, it's possible ❤️

[Attention Insight @AI_Attention]

Long read: https://t.co/2auqYnxqYZ

[Attention Insight @AI_Attention]

Your CTA exists.

But do users actually see it? 👀

We tested 2 hero sections with predictive eye tracking.

CTA visibility improved from:
0% → 3.7%
1.1% → 4.2%
No major redesign.
Just better contrast, placement, and visual hierarchy.

Don’t assume users notice your CTA.
https://t.co/rvXCAIngSZ

[Attention Insight @AI_Attention]

Want to participate? https://t.co/DCNWPZoCbS

[Attention Insight @AI_Attention]

When we first started Attention Insight, one of our first campaigns was about designers.

We called it “Why Good Design Matters.”

Years later, we’re coming back to the same topic — but in a very different world.

Over the last few months, we interviewed 30+ designers about AI, how their work is changing, and what the future of design might look like.

Some answers were expected. Others surprised us.

We collected the most interesting thoughts on our blog 👇

https://t.co/bR5wbmOBWL

How has AI changed the way you design?

[Attention Insight @AI_Attention]

Want to try it out? 👀 https://t.co/pDtuhU2zYV

[Attention Insight @AI_Attention]

🎯 New tutorial: Attention Insight add-on in Adobe Express

A design can look perfectly balanced — and still make your CTA nearly invisible. 👀

With Attention Insight, you can test designs before publishing, see what grabs attention, get AI recommendations, and optimize visual hierarchy with real data.

No more guessing if your CTA stands out. Measure it.

Free to use in @AdobeExpress 🙌

https://t.co/3YkCn6xA1u

#AdobeExpress #AttentionInsight #AItools #DesignOptimization

[Attention Insight @AI_Attention]

What makes an image truly memorable?

In “Between Gaze and Energy,” we speak with illustrator Florian Nicolle (Neo) about emotion, movement, and the subtle mechanics of attention within visual art.

From directing the viewer’s eye through contrast and composition to balancing spontaneity with realism, Nicolle shares how he builds illustrations that feel alive - not just visually striking.

We also touch on one of today’s biggest questions: how human creativity holds its ground in an AI-shaped design landscape.

Dive into the full conversation: https://t.co/Frxk0uAZtE

#DesignThinking #IllustrationArt #AttentionInsight #VisualPerception #CreativeProcess

[Attention Insight @AI_Attention]

For the “skip the landing page and take me straight to Figma” crowd 😄
https://t.co/LjdqPJRsSO

[Attention Insight @AI_Attention]

New update in Visual Usability Checker 🚀

We improved the Cognitive Load Map and added AI Recommendations across every workflow:
Visual Hierarchy Analysis, Cognitive Load Analysis, and Iterative Testing.

Clearer insights, faster interpretation, and more actionable next steps for designers in @figma .

#FigmaPlugin #UX #UI #AttentionInsight

[Attention Insight @AI_Attention]

🤖 Plot twist: the plugin got smarter before most of us finished organizing our Figma files. https://t.co/b091zgiCoR

[Attention Insight @AI_Attention]

Want to participate? https://t.co/DCNWPZoCbS

[Attention Insight @AI_Attention]

"Why Good Design Matters" is back. 📷

In our first conversation of the series, designer Haohui Gong reflects on focus, research-driven design, and the importance of clarity over decoration.

From architecture to digital tools and AI-assisted workflows, he shares how intentional design can improve decision-making for both the consumer and the creator.

https://t.co/BJHcGCky0o

[Attention Insight @AI_Attention]

@ConvertlyAgency check: https://t.co/PXWodQFIek

[Attention Insight @AI_Attention]

Reminder: https://t.co/fy1blRniBF

[Attention Insight @AI_Attention]

📩 Have you left your email address and subscribed to our newsletter?

It’s time to do that! We’re bringing back our classic theme, “Why Good Design Matters,” where we interview designers about their work and what inspires them.

We hope it will inspire you too.

https://t.co/OB9MFlNjZi

[Attention Insight @AI_Attention]

🎨 Designing in @Photoshop or @InDesign ?

A quick reminder you can generate Attention Heatmaps directly inside these tools.

With Attention Insight’s Photoshop & InDesign add-ons, you can see where people are likely to look first - without leaving your design workflow.
✨ No exports
✨ No switching platforms
✨ Just select your design and generate an Attention Heatmap

It’s an easy way to:
Validate layouts before launch
Improve visual hierarchy
Make confident, data-backed design decisions

If @Adobe is your daily workspace, this is the simplest way to bring attention analytics into your process.

#Adobe #Photoshop #InDesign #GraphicDesign #DesignWorkflow #AttentionHeatmap #AttentionInsight

[Attention Insight @AI_Attention]

Have a question about the @AdobeExpress Attention Insight Add-on? 👀

This is your chance to ask Kamilė directly.

We’re running an open AMA on @Reddit — ask anything about AI attention heatmaps, visual hierarchy, accuracy, and real-world use cases.

Jump in and join the discussion 👇

https://t.co/zkYQSjRO4y