AimHigher

For crypto projects that want to spend their marketing budget on real impact instead of vanity metrics.

[AimHigher @AimHigher_gg]

Revamp, completed ✅

Meet @AimHigher_gg the platform that pays creators based on real value generated instead of vanity metrics.

While running YapStarter (our former name), we came to the realisation that a lot of the Web3 marketing options are broken.

InfoFi platforms? Swarmed by engagement farmers. KOLs? By the time you find one that gets you value, you've went through 90 that took payment and brought nothing.

Result? Founders get fleeced for their entire marketing budget, ending up in the same spot (or worse). Real creators with a real impact miss out on rewards as they get "outscored" by farms built solely to game the engagement algorithms.

We do things a little different around here. Our platform's core algorithm revolves entirely around valuable actions for founders:
- Invested capital by participants
- Referred capital by participants

We reward creators that drive real traffic, not just views. Buys, not just likes. A micro-influencer with 5 followers that buy into everything that influencer shares, is way more valuable than a huge influencer with 50,000 followers but none of them follow up on their calls.

Result? Founders actually see results from their marketing expenses and real users get rewarded for bringing value to these projects.

@AimHigher_gg, the marketing platform by founders, for founders.

[AimHigher @AimHigher_gg]

108 participants entered AimHigher's first ever campaign.

5 got paid.

We knew from day one that this would be the most important number. Not the price move. Not the rewards distributed. The fact that 103 people joined, connected their wallets, and earned nothing — because they didn't drive real capital.

On InfoFi platforms, those 103 people would have earned something for clicking, retweeting, completing a form. The bot farms would have earned the most.

On AimHigher — from campaign one, run one — the 5 people who actually moved bags got paid. The other 103 got a reminder that promotion without conversion is noise.

We didn't adjust the algorithm after seeing these results. We celebrated them. This is exactly what performance-based marketing is supposed to look like.

@AimHigher_gg | @lolepeplol

[AimHigher @AimHigher_gg]

The winner of AimHigher's first ever campaign was @TheButcJ — and they won it the right way.

Most top earners win on one dimension — usually ICS (personal investment). Buy in hard, score high, take the rewards.

@TheButcJ did something different.

TQS: 3.7 — small but present. They drove some external traffic.
ICS: 764.5 — significant personal investment in $EPEP.
RCS: 1,252.2 — the highest referred capital score on the entire leaderboard.
Total: 2,020.38. 50% share. $429.82 earned.

They didn't just believe in the project and buy in. They built a squad that converted. Multiple wallets from their network opened and bought $EPEP because of them.

The first winner of an AimHigher campaign showed everyone exactly how to play it. Personal conviction backed by a network that acts on your recommendation. That's still the playbook today.

https://t.co/8Nd4FYwA9C

[AimHigher @AimHigher_gg]

The final leaderboard from AimHigher's first ever campaign:

🥇 @TheButcJ — $429.82 (50%) TQS: 3.7 · ICS: 764.5 · RCS: 1,252.2 — the complete package

🥈 @p1145498Danilo — $171.93 (20%) ICS: 934.2 — highest personal investment of any non-winner

🥉 @Fred_On_Chain — $85.96 (10%) ICS: 657.0

@av0cad069 — $85.96 (10%)

@ForeverTrenches — $85.96 (10%)

$859.63 distributed in total. 103 of 108 participants scored zero.

Campaign one. The algorithm worked perfectly on its first run.

[AimHigher @AimHigher_gg]

The chart from our very first campaign tells the story better than any copy could.

$EPEP entered the campaign window on Dec 14 with a price around $0.000005–0.000008. Here's what happened over the next 14 days:

→ Campaign launch (Dec 14): strong uptrend building immediately as the pool broadcast to the AimHigher network for the first time → Mid-campaign peak: ~$0.00022 — approximately 25–40× from pre-campaign baseline

→ Volume surges throughout: each one tied to participants driving their squads to buy in

→ Post-campaign hold: price stabilised around $0.00010 — still ~20× above baseline. No full retrace.

This was Campaign No. 1. No track record. No proof of concept. Just the platform working exactly as designed, right out of the gate.

@AimHigher_gg | @lolepeplol

[AimHigher @AimHigher_gg]

First — what is $EPEP?

@lolepeplol is an Ethereum-based meme token with one mission: the "flippit" movement. Born to crush every other Pepe variant. For diamond-handed chads only.

They were also bold enough to be the very first project to run a campaign on @AimHigher_gg — before we had case studies, before we had proof, before anyone knew if this would work.

The narrative was simple, repeatable, and easy for participants to sell. That matters enormously on AimHigher — the clearer your story, the harder participants promote it.

https://t.co/yEoO7iGHrJ

[AimHigher @AimHigher_gg]

Every platform has a first campaign. This was ours.

$EPEP ran the inaugural AimHigher pool on @AimHigher_gg — and it set the standard for everything that followed. 108 participants, $859.63 distributed to proven value drivers, and a price move that proved the model worked from day one.

Full breakdown over the next week! 🧵

[AimHigher @AimHigher_gg]

Here's the thing about AimHigher that most people miss.

Your first campaign is the hardest. Your third campaign is where things get interesting.

Here's why.
Campaign 1: You're starting from zero. Maybe 5 squad members. You're learning the algorithm, figuring out which communities convert, testing your promotional angles. You earn something. More importantly, you earn a squad.

Campaign 2: Those 5 squad members are still in your network. Some of them refer their own contacts. You've learned which groups convert and which don't. You know your pitch. Squad grows to ~15. Earnings roughly double.

Campaign 3: Your squad is now 30–40 wallets deep. They've seen you deliver value twice. They trust your pool recommendations. You've become a known earner in the community. Other participants actively want to join your squad. RCS stacks faster than you can track it.
This is why the people getting in now have a structural advantage over everyone who waits.

Squads don't reset between campaigns. The network you build in campaign 1 is still yours in campaign 10. Your reputation as a value driver compounds. Your earning potential grows with every pool you join.

The best time to start was the first campaign. The second best time is now.

Browse open pools → https://t.co/8Nd4FYx7Za
Stay notified on every new pool → https://t.co/Rox4Ocx4i9
Join the community → https://t.co/s36DErYuA9

[AimHigher @AimHigher_gg]

The best participants on AimHigher don't just join any pool. They treat pool selection like due diligence.

Here's the checklist I'd run before joining any campaign:

✅ Green signals — join this pool
The project has an active community already Look for: TG with real conversations (not just announcements), X with genuine replies, not just quote tweets. An active community = more potential squad members.

The project has a narrative you can repeat in one sentence $CUPPY = "World Cup 2026 meme token." $CRYPTOK = "The TikTok of crypto." If you can explain it in 10 words, so can your squad. Simple story = easier conversion = higher RCS.

The reward pool is appropriately sized for the MCap A $2K pool on a $200K MCap project means motivated competition. That's where the strong earners show up.

⚠️ Think twice
No website, no docs, anonymous team with no track record You'll struggle to recruit a squad to something you can't verify yourself. Vet before you promote.

Token launched 6+ months ago with no chart momentum Campaign energy is hardest to convert on dead charts. Earlier-stage projects with active communities respond far better.

The earlier you run this checklist, the more of your 14 days go toward earning instead of discovering you backed the wrong project.

Browse open pools → https://t.co/8Nd4FYwA9C
New pool alerts → https://t.co/Rox4OcwwsB

[AimHigher @AimHigher_gg]

Hot take: a crypto account with 200 followers can outperform a KOL with 50,000 on AimHigher.

Not as a theory. As a documented fact.

Here's what the $CRYPTOK leaderboard actually showed:

The top earner — $873.33 — had zero measurable social reach driving the campaign. Their TQS score was 0. No external traffic attributed. No squad of referred buyers.

They just believed in the project and bought in hard. ICS score: 1,487.7.

Meanwhile, accounts with significantly larger followings who posted promotional content scored zero in rewards — because their audiences didn't open their wallets.

This is the core design of AimHigher and it's worth understanding clearly:

Follower count is not a variable in the algorithm. It doesn't exist as a metric. It cannot help you and it cannot hurt you.

The only thing that earns rewards on AimHigher is capital. Capital you personally deploy. Capital your network deploys. That's it.

If you've been sitting out of campaigns because you don't have a big following — that's the wrong reason. Get in.

https://t.co/8Nd4FYwA9C

[AimHigher @AimHigher_gg]

Nobody talks about the tactical side of squad building on AimHigher. Let me fix that.

Your squad is everything. Every wallet in your squad that buys into the project multiplies your RCS score — the highest-weighted metric in the algorithm. Here's exactly how to build one from zero.

Tactic 1 — Drop your link in crypto TG groups Join communities relevant to the project's niche. Share your personalised pool link with a clear one-line hook: "Earn $X promoting [project] — here's how." The more specific the group, the better the conversion.

Tactic 2 — Post on X with your referral link Tag the project. Explain the earning mechanic in plain language. Drop your link. Quote-tweets on relevant posts work especially well — you're inserting yourself into an existing conversation with an already engaged audience.

Tactic 3 — DM your 10 most trusted crypto contacts directly Warm outreach converts 3–4× better than cold posts. Send your link to 10 people who already trust your judgement on crypto. Expect 3–4 to join. That's your squad foundation.

Tactic 4 — Join the AimHigher community https://t.co/s36DErYuA9 — find other participants running active squads and cross-promote each other's pools. This is the highest-ROI 10 minutes you'll spend.
10 squad members × 60% buy rate = 6 RCS boosts working for you passively, in real time.

Start now → https://t.co/8Nd4FYx7Za

[AimHigher @AimHigher_gg]

Let me show you exactly how the top earner in our $CRYPTOK campaign made $873.33.

Not a KOL. Not a whale with a massive following. Just someone who understood the scoring system and executed with conviction.

Here's the full score breakdown for @Solaniter2:

TQS (Traffic Quality Score): 0.0
— They drove zero external traffic. Didn't post a single promotional tweet that registered.

RCS (Referred Capital Score): 0.0
— They didn't refer a single person to the pool.

ICS (Invested Capital Score): 1,487.7
— They personally bought $CRYPTOK. A lot of it. The highest personal investment score on the entire leaderboard.

Total score: 1,487.74
Reward share: 32%
Earned: $873.33

The lesson here is one of the most important things to understand about AimHigher:

You don't need a following. You don't need a squad. If you genuinely believe in a project and you buy in hard, the algorithm rewards that conviction directly.

ICS is the floor. If you believe in the project enough to put real capital in — you start earning immediately. The rest is upside.

https://t.co/8Nd4FYwA9C

[AimHigher @AimHigher_gg]

5 signs your crypto marketing budget is being wasted.
Be honest with yourself.

🚩 1. You can't name a single holder your last campaign actually drove. If you can't attribute one wallet buy to your marketing spend — you didn't buy marketing. You bought impressions. Those are different products.

🚩 2. Your engagement is up but your price is flat. Likes, reposts, and task completions don't require a wallet. The gap between engagement metrics and price action is almost entirely made up of bots and farmers.

🚩 3. Your KOL posted once and you never heard from them again. Standard. The upfront fee is their exit. Your results are completely irrelevant to their incentive structure.

🚩 4. Your InfoFi campaign ended and your holder count barely moved. Task completions are not token buys. These two metrics are almost entirely unrelated. Always have been.

🚩 5. You have no idea what your actual marketing ROI is. If you can't calculate it — it's probably under 10%. That's the verified industry average for KOL campaigns. Most founders quietly know this and keep paying anyway.

If any of these sound familiar, there's an alternative where every reward is tied to a verified on-chain wallet buy.

https://t.co/SV0E66FtpT

https://t.co/s36DErYuA9

[AimHigher @AimHigher_gg]

Every founder I talk to assumes setting up an AimHigher campaign is complicated.

It takes 10 minutes. Here's the entire process:

Step 1 — Create your account at https://t.co/WYjVQemaHK Connect your wallet. Takes 60 seconds.

Step 2 — Enter your project details Name, token contract address, chain, and a description participants will read before deciding to join your pool. Make this compelling — it's your pitch to earners.

Step 3 — Set your campaign duration We recommend 14 days. Long enough for squads to build, compete, and drive meaningful capital.

Step 4 — Fund your reward pool Transfer your chosen reward amount to the pool. The platform takes 10% as a service fee. That's the entire cost structure.

Step 5 — Review and launch 🚀 Hit launch. Your pool is instantly broadcast to the full AimHigher network of participants, earners, and squad builders. You're live.

That's it. You're now running a performance-based marketing campaign where every reward payout is tied to a verified wallet buy.

No KOL briefings. No engagement farms. No hoping something happens.

10 minutes. Done.

https://t.co/SV0E66FtpT

[AimHigher @AimHigher_gg]

We've now run seven closed campaigns on AimHigher. Here's what the data actually shows about what separates campaigns that explode from campaigns that stall.

❌ What kills a campaign:
Pool too small for the MCap — participants don't feel motivated and barely try. Always size your pool relative to your market cap, not your personal comfort zone.

No project narrative — participants won't promote what they can't explain in one sentence. $CUPPY had "World Cup 2026 meme token." $CRYPTOK had "the TikTok of crypto." Simple. Repeatable. Sellable.

No community to activate — a pool with no existing audience has nothing to ignite. You need a seed community before you launch.

Campaign too short — 7 days doesn't give squads enough time to compound. 14 days is the proven sweet spot.

✅ What drives results:

Pool sized for real motivation — top earner on $CRYPTOK made $873. Make the prize worth competing for seriously.

A story participants can repeat — the simpler the narrative, the harder they promote it.

14-day window — both successful campaigns ran exactly 14 days. Long enough to build momentum and close strong.

The formula isn't complicated. But you have to get all four elements right.
https://t.co/WYjVQemaHK

[AimHigher @AimHigher_gg]

One of the most common questions I get from founders: "How big should my reward pool be?"

Here's the framework we've built from running real campaigns.

Your pool size should be tied to your MCap — not your budget.

📊 Entry tier ($500–1K reward pool) Best for: MCap $50K–$200K Expect 20–40 participants competing Top earner typically takes 40–50% of pool Good for testing the platform and your first campaign

📊 Growth tier ($1K–3K reward pool) ← recommended Best for: MCap $200K–$1M
Expect 50–100 participants
Attracts serious squad builders with real networks
This is where the strongest price impact consistently comes from

📊 Scale tier ($3K–10K+ reward pool)
Best for: MCap $1M+
100+ participants competing
Maximum market awareness — ideal for launches and listings
Attracts high-capital networks who move serious bags

The sweet spot for most projects running their first campaign is $1,000–$1,500 reward pool with a 14-day window.

Pool too small = participants barely motivated.

Pool too large for your MCap = reward outpaces real demand.

Get the ratio right and the algorithm does the rest.

https://t.co/SV0E66EVAl

[AimHigher @AimHigher_gg]

Let me show you exactly where your money goes when you run an AimHigher campaign.

Because unlike every KOL deal you've ever signed — there are no hidden fees, no non-refundable deposits, and no hope-based pricing.

Here's the full breakdown:
→ Campaign fee: $499/week
→ Reward pool: you set it — your choice entirely
→ Platform service fee: 10% of the reward pool
→ Setup cost: $0 → Upfront guarantee required: $0
→ Pays out to real buyers only: always

That's it. No contract. No minimum spend. No promises you can't verify.

Compare that to a KOL deal: $2,000–$10,000 upfront. Non-refundable. Zero wallet attribution. Zero accountability. Average ROI under 10%.

The difference isn't just pricing. It's what you're paying for.

On AimHigher, every dollar of reward goes to a participant who drove a verified on-chain buy. Not to someone who posted a story and disappeared.

https://t.co/SV0E66EVAl

[AimHigher @AimHigher_gg]

InfoFi pays bots. AimHigher pays buyers.

[AimHigher @AimHigher_gg]

5 days. One conclusion.

InfoFi rewards bots for clicking. AimHigher rewards real people for buying.

The data from our campaigns makes the choice obvious:

InfoFi average ROI → Under 10%. Unverifiable. No wallet attribution.

AimHigher $CUPPY → +52% MCap in 14 days. Every reward wallet-tracked.

AimHigher $CRYPTOK → 94 participants. $2,729 to 10 real value drivers. 84 scored zero.

I built AimHigher because I was a founder who got burned by every marketing channel that promised results and delivered dashboards.

If you're still spending budget on platforms that can't tell you which participant drove which buyer — there's a better option. It's live. It's working. And it's $499/week.

Your first pool takes 10 minutes to set up.
👉 https://t.co/SV0E66EVAl
💬 https://t.co/s36DErXWKB
🔔 https://t.co/Rox4OcwwsB

[AimHigher @AimHigher_gg]

Here's a question every founder should be able to answer after running a marketing campaign:

"Which participant drove which buyer?"

On most InfoFi platforms, you can't answer that question. You get a dashboard showing tasks completed, engagement rates, and impression counts — none of which map to actual wallets.

You're paying for activity you can't verify.

@AimHigher_gg was designed from the ground up to answer that question:
→ Every participant gets a unique tracking link
→ Every buy is traced back to the participant who drove it
→ Every wallet is verified on-chain before any score is calculated
→ Bots can't fake a wallet transaction — so they score zero

When an AimHigher campain ends, we know exactly who drove exactly how much capital. Down to the wallet. Down to the dollar.

That's what attribution is supposed to look like.

If you can't see who drove your holders — you're not running a marketing campaign. You're running a donation programme.

https://t.co/SV0E66EVAl

[AimHigher @AimHigher_gg]

The most revealing thing about any marketing platform is who ends up getting paid.

On a typical InfoFi platform:
→ Bot farm completes 500 tasks — gets paid
→ Organised task farmer completes 300 tasks — gets paid
→ Real user who actually bought your token — gets the same $12 as everyone else

There's no signal. No differentiation. Real buyers and bots earn the same reward.

On @AimHigher_gg, here's who got paid in the $CRYPTOK campaign:

🥇 @Solaniter2 — $873.33 (ICS score: 1,487.7 — they bought in hard)
🥈 @Shinobi280 — $545.83
🥉 @sta_patric10942 — $327.50

Bot attempts? $0.00. Every time.

84 participants earned zero — not because they didn't try, but because they didn't drive real capital.

That's not a punishment. That's alignment.

https://t.co/WYjVQelCSc | https://t.co/s36DErXWKB