AirOps

Your partner in turning AI Search into your next growth advantage.

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[AirOps @AirOpsHQ]

Today we're launching AirOps Services: our platform and data, paired with a team of channel experts who set strategy and run execution with you across every channel that shapes an agent's answer.

Learn more: https://t.co/9nvBL2hAEh

[AirOps @AirOpsHQ]

See where AI ads are headed.

On Tuesday, Oct 6 Matt Hammel and Alex Hallenbeck from the AirOps team will look at the new developments around AI ads.

They’ll cover the emerging ad formats, the questions to ask about measurement and brand control, and how to assess where to invest.

Learn how to take advantage of this growing channel with AirOps.

Register now: https://t.co/gZ1931ggdR

See you there.

[AirOps @AirOpsHQ]

What do you do when growth targets rise faster than your marketing budget?

Krithika Shankarraman of Thrive Capital and Christy Roach, CMO of AirOps, broke it down in The New Rules of Growth webinar.

Practical advice on where to invest, what to measure, and how to build a team that can deliver.

Watch if you want to learn about:

· Working backward from a revenue target
· Looking “three clicks deeper” before cutting a channel
· Building smaller teams with clear ownership
· Making finance an advocate for bigger bets
· Investing in AI search before attribution is perfect
· Using AI to expand what your team can do
· Leaving room for ambitious brand ideas

See the strategies and learn how to apply them: https://t.co/jhFaP1sB1i

[AirOps @AirOpsHQ]

Read the full case study with Vibe: https://t.co/QIou2n2yGy

[AirOps @AirOpsHQ]

13.3%.

That's the increase in brand mention rate Vibe saw on its focus topic after fixing a gap: the sources outside its own website.

"Answer engines mostly aren't citing you about you," said Georgette Gallagher, who owns SEO and AEO at Vibe. "They're citing third parties, and the sources shaping the answers we cared about weren't ours."

The lift came from finding which external content sources were shaping Vibe's priority AI answers, adding mentions to those sources, and doing it with enough consistency to move the number.

If your AEO program is entirely owned content, you're hitting a ceiling without knowing it.

[Nick LeRoy @NickLeRoy]

I'm closely watching paid AI search. I think this is the clearest way to reliably measure performance in the future.

@AirOpsHQ is running a webinar on paid AI search 10/6

https://t.co/OScHWF95Sl

In partnership with @AirOps.

[AirOps @AirOpsHQ]

A new channel just opened up inside the answer itself, and most performance marketing teams don't have a system for it yet.

Owned content and offsite authority used to be the whole AI search program. Paid ads inside AI answers is no longer a footnote to that story. It's a channel your competitors are already testing while your team debates whether it's real.

Has your team looked into the potential of AI ads yet?

Join us for a webinar on this next week, featuring Matt Hammel (COO of AirOps) and Alex Hallenbeck (Lead Product Manager, Enterprise).

Learn more about the AI ads opportunity, how it's different than traditional PPC/SEM ads, and see a live demo of AI Ads in AirOps.

https://t.co/gZ1931ggdR

[AirOps @AirOpsHQ]

What if AI search is actually a mirror for your brand positioning?

If you're showing up in AI search in a way you don't like, you were still showing up that way in the market, but now you can just see it.

More from our conversation with positioning expert April Dunford: https://t.co/nbMUE0BZVq

[AirOps @AirOpsHQ]

AI search is becoming much bigger than SEO.

In this AirOps webinar, Josh Spilker speaks with Sam Page, Head of AEO/SEO Services, and Ali McCarty, VP and GM of Managed Services, about the 5 connected inputs that influence whether a brand is found, trusted, cited, and chosen.

You’ll learn how to:

• Build an AI discovery strategy around the buyer journey
• Keep owned content fresh, accurate, and grounded in customer language
• Target the third-party sources AI systems already trust
• Connect emerging AI ad opportunities with organic visibility
• Identify creators whose content influences high-value AI answers
• Approach Reddit, reviews, and other communities strategically
• Measure the impact of AI visibility on pipeline and revenue

The full convo is below or find the recap here: https://t.co/uSQPMsSkSQ

[AirOps @AirOpsHQ]

AirOps is built on real buyer signals to know what drives outcomes for your brand:

- 47 million observed actions reveal what worked to drive buyer action, and where.

- 6 billion citations show which pages and publishers answer engines trust.

- 10 million AI search journey show how people move from answers to downstream engagement.

70 million high-value prompts give concrete insight on how people actually make decisions

What would change about your AI search strategy if you could take action on real buyer signals?

Learn more at: https://t.co/tXXIwomaBs

[AirOps @AirOpsHQ]

When an LLM decides whether to recommend your brand, it's weighing more than your own website. These 5 play a part:

- Owned content: the pages you control

- External content: the third-party sources agents already trust

- AI ads: the emerging paid surfaces inside AI answers

- Community: the forums and threads feeding the agent's answer

- Social and influencer: the voices shaping how AI describes your category

Most demand generation plans are still built around the first one.

The other four are where the buying conversation is actually happening, in sources your brand doesn't own and can't fully control.

Where do you need to make improvements?

Explore more: https://t.co/ONhqQXHVur

[AirOps @AirOpsHQ]

Chime 3x'd its citation rate in AI search once they stopped thinking of it like a side project and started running it like a channel: budget, ownership, a system.

"We were able to focus our energy on the highest-value initiatives for the business in a matter of weeks." - Nick Fairbairn, SVP of Growth at Chime

Hear the full story and learn more:

https://t.co/BiLUlZeFzn

[AirOps @AirOpsHQ]

Your customers may arrive at your website after asking an AI platform for recommendations, comparing solutions or researching a specific problem.

They already have context—and they expect your website to help them continue that journey.

If they encounter a traditional list of links or have to start their search over, that high-intent visit can quickly become a missed opportunity.

On September 24, join Christy Roach, CMO at AirOps, and Sharon Goldstein Strategic Advisor at SearchStax, for:

The New Conversion Funnel: Turning AI Discovery into Onsite Action

Thursday, September 24 | 11 a.m. PT / 2 p.m. ET

You’ll learn how to improve visibility in AI answers, meet the expectations of AI-informed visitors and use onsite search insights to uncover the questions and content gaps that can inform your broader AEO strategy.

Save your spot: https://t.co/fGzRvY1OH0

[AirOps @AirOpsHQ]

If 85% of your AI mentions come from sites you don't own, why is 100% of your AEO budget going to your own site?

Not your homepage. Not your product pages. Third-party sources: reviews, comparison sites, community threads, roundups you've never contacted.

Most AEO programs still start and end with the website. Refresh a page, add a stat, hope the model notices. That's only optimizing for 15% of the equation.

The other 85% requires a different kind of work: finding which third-party sources the model already trusts, and earning a better position inside them instead of building another page no one asked for.

Learn more about the right channels for your company: https://t.co/ONhqQXHVur

[AirOps @AirOpsHQ]

Why are brands only rich or poor with AI search citations? Kevin Indig share his findings on why there's no middle class with citations.

Watch the full conversation and get the recap: https://t.co/zXCMnvj0j8

[AirOps @AirOpsHQ]

Case studies and customer evidence give AI systems proof to draw from when buyers ask what to choose.

Our research found that customer proof is 3.5x more likely to influence decision-stage AI answers than early research-stage ones. That puts customer marketing close to the moments when buyers are making a choice.

On September 14, AirOps CMO Christy Roach joins UserEvidence for a new webinar going over what customer marketers need to know about AEO.

They'll break down findings from 1,735 cited customer-evidence pages, including:

- What customer proof AI systems pick up.
- How existing customer marketing work contributes to AI discovery.
- How to make the case for customer evidence as a driver of growth.

September 14 | 12–1pm ET

Save your spot for the session: https://t.co/Yz4MBhBBqi

[AirOps @AirOpsHQ]

Today:

Still thinking of AI search like it's just SEO with a new name?

​Sam Page (Head of AEO/SEO Services) and Ali McCarty (VP and GM of Managed Services) break down what's actually influencing AI answers, and it's a lot more than your website content.

​What you'll walk away with:
✅ A framework for thinking beyond your owned content
✅ A clear view of what influences AI answers: content, third-party evidence, communities, social signals, creators, and paid placements

Save your spot: https://t.co/GqTx1N9nzM

[AirOps @AirOpsHQ]

A new buyer journey requires a new strategy for marketers.

The buyer journey used to unfold across touch points you could optimize one by one. Now it's concentrating onto a single surface, where AI compares the options and makes a recommendation for your buyer. Winning that recommendation is now the most urgent challenge facing brands today.

Buyers are increasingly trusting AI to go beyond making recommendations and start comparing choices and taking action on their behalf. This means that the agent isn’t just a gatekeeper to your customer, they’re quickly becoming your brand's second customer, and the marketing programs you spent the last 10 years building aren’t built for them.

To win in this environment, you need more than an AI visibility tool focused on how your brand shows up in LLMs. And you need more than an agency focused on execution instead of building repeatable programs. You need a partner that helps identify your market opportunity, turns that opportunity into action, and builds a measurable growth engine that scales.

AirOps is that partner. You'll get experienced strategists and channel experts that build AI discovery programs using the intelligence and platform you need to drive results across a growing portfolio of AI channels.

Learn more: https://t.co/Kz3ASP0yMe

[Kaleigh Moore @kaleighf]

Upcoming @AirOpsHQ webinar I wouldn't sleep on, coming up on Sep 17: https://t.co/sY2HTKh91v

Krithika Shankarraman (Marketing at Thrive Capital) and Christy Roach (CMO of AirOps) are both veterans of high growth culture, having been early employees at companies like Stripe, OpenAI, Asana, Gusto, and Airtable.

In this live conversation, they’ll unpack what sets high-growth teams apart, what’s different about how they operate, and what marketing leaders can apply to their own operations to accelerate growth and secure more resourcing for their teams.

[AirOps @AirOpsHQ]

AI search isn't just SEO with a new coat of paint.

Next week, Sam Page and Ali (Nichols) McCarty will break down what's actually influencing AI answers, and what marketing leaders need to do about it.

You'll walk away with:
✅ How to think about search visibility beyond SEO
✅ A clear map of what influences AI answers

Drop your questions below, we'll get them answered live.
Join us on September 9 | 3pm ET

Can't make it live? Register anyway and we'll send the recording.

Share wit your marketing team and leaders. https://t.co/GqTx1N9nzM