Alex

One ad took 18% of a $30,000/week Meta account in its first 7 days. No new hook. No new angle. No new offer. A DTC pet brand took a stealth educational video it was already running and launched it from a large pet theme page. Week one: $5,530 spent 134 purchases $22.33 CPM $1,132 on its best day #2 spender out of 212 active ads The part media buyers will ask about: CPA stayed close to the account average ($41 vs $38) while Meta pushed over $1,000 a day through it. Scaling is easy if you ignore CPA. Scaling at your account's CPA is the hard part. The creative was already a winner. The new page is what let Meta scale it.

111

Alexafsaas retweeted

Whitelistly

@whitelistly

12 days ago

If you’re spending serious money on Meta, there’s one variable you’re probably still not testing. And it sits at the top of every ad you run. Ecom brands will spend $100,000+ testing creatives... Then run the winner through a Facebook page they made with 23 followers. Think about that. You test new creatives. New offers. ABO vs CBO. Lowest cost vs manual bidding. New landing pages. Almost everything. But the identity the ad comes from? Usually an afterthought. So brands keep spinning up empty pages with 10 followers and zero organic presence... While established theme pages in your niche are already generating millions of organic views, likes, comments and shares. Real audiences. Real engagement. Real history. That’s the gap Whitelistly was built to close. We give brands access to some of the world’s best theme pages so they can run Meta ads through identities people already pay attention to. No building pages from scratch. No cold outreach. No trying to manufacture credibility with an account nobody follows. Take a creative you already know works. Run it through a page millions of people already pay attention to. Same creative. Same offer. Different identity. See what happens in your ad account.

493

Alex

@Alexafsaas

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