Alexia Alejandre

Digital project manager @Eurosport #Digital #StreetMarketing #Pub #OPS

[Alexia Alejandre @AlexiaBuffet]

Découvrez NABLA CONNECT, recharger son véhicule électrique entre particuliers 🚗⚡🔋 présenté par Nabla Connect sur KissKissBankBank. Aidez en soutenant le projet ! Toutes participations mêmes minime sont essentielles ! https://t.co/Kmh7if0e60 via @Kissbankers

[Alexia Alejandre @AlexiaBuffet]

Thanks everyone and to @mandmglobal fot the organisation. It was great. #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

@David_dres we have build a special app "Eurosport VR" where videos can be branded. #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

So in 2 or 3 year !!! with the VR expanding and all the new technologies can't really tell :) #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

We have today for Longines a VR360 sponsored content. Branded content is going futher than a simple article ! #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

We are going to have this week-end our first live add for Ford with a special HUB and branded content. #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

@David_dres it's not my contract but I agree with you ;-)

[Alexia Alejandre @AlexiaBuffet]

Complete agree with @David_dres ! There is no other way ! #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

@HollyVSalter For example Brand usually likes to know where did the page view came from. #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

@HollyVSalter that are the main KPI depending of what the brand ask and what we are able to provide we can add some other KPI #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

@HollyVSalter For a video you add video view and for a quizz or a test participation. #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

@HollyVSalter for an article : unique & page view, comments & shares + social media metrics #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

@HollyVSalter We still keep it classical depending of the king of brand content #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

are more qualitative than the one we get from our website #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

We also use social media to spreed the brand content. It's something that brand really like. Metrics we get from social media #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

We also use social media to spreed the brand content. It's something that brand really like. Metrics we get from social media

[Alexia Alejandre @AlexiaBuffet]

they metrics that's they use to like it's how people react to the article comment's & share of the article. #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

What's more important it's qualitative metrics thant quantitative one. They use brand content for e-reputation, brand image.#inTVinsights

[Alexia Alejandre @AlexiaBuffet]

One of those create solution are sponsored content ! #inTVinsights

[Alexia Alejandre @AlexiaBuffet]

I work on bringing a creative solution to sales brief for digital special operation #inTVinsights