.@ShaneCompany Jewlery Apologizes To Puerto Rican Man/U.S. Servicemember For Denying Him An Engagement Ring Because A Company Employee Didn't Accept His Puerto Rico Driver's License As Valid U.S. ID
Shane Co. founder Rordan Shane offered his "sincerest apology" to United States servicemember Abdiel Gonzalez, (who hails from Puerto Rico) who recently tried to purchase an engagement ring in California where he is now stationed for the U.S. Army. Gonzalez says an employee at the Shane Co. store in Roseville, California didn't accept his Puerto Rico driver's license when he walked into the store to purchase the ring that he says he fell in love with and seemed just right for his soon to be wife. When the employee didn't accept his licesne, Gonzalez says he then showed his military ID to back up the fact that as Puerto Rican he is a U.S. citizen, but the employee, Gonzalez says, didn't not accept either ID as valid. "I felt discriminated and treated like I was a lie," Gonzalez told me.
Gonzalez later the bought the ring online. There he wasn't asked for a drivers license. He wrote a message to Shane Co through their Facebook account but never heard back. After seeing my recent reports about Puerto Rico IDs not being accepted at Hertz, Avis and Kroger, Gonzalez reached out to me to share his story.
I called Shane Co. The response was swift:
"We are deeply sorry for his experience and are making every possible effort to ensure that it never happens again. This is not reflective of our brand values and was not done with malicious intent. We have investigated the matter and assessed that we need to improve our employee training with respect to this particular detail. To ensure this does not happen again, our team is actively planning special training so that others may learn from this occasion. The Shane Co. store manager would like to reach out personally via phone call to apologize and gather any additional insights about his experience….Shane Co. takes the experience of its customers very seriously. This does not reflect our core values or our high standards for customer experience. Rordan Shane, CEO & President, will be reaching out to Mr. Gonzalez to personally offer his apologies. Mr. Shane would like to offer Mr. Gonzalez and his wife a store gift certificate for $1000 and a donation of the same amount to a charity of Mr. Gonzalez’s choice."
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The following statement is from Rordan Shane, CEO of Shane Co.
I am writing on behalf of Shane Co. to express my deepest apologies for the unfortunate experience you had at our Roseville location. We are genuinely sorry for the inconvenience and frustration you encountered, and I assure you that we take this matter very seriously…We deeply regret that we fell short, and we appreciate your patience and understanding as we work to rectify the situation.
We have conducted a thorough investigation into the matter and have identified the shortcomings in our customer service processes that contributed to your negative experience. Rest assured, we have already taken immediate steps to address these issues to prevent similar situations from arising in the future. It is our priority to uphold the highest standards of customer care, and we will use this incident as an opportunity to learn and improve…In recognition of the inconvenience and frustration caused to you, we would like to offer you a gift certificate in the amount of $1000 and a donation in the same amount to a charity of your choice. We genuinely value your satisfaction as a customer and hope that this gesture helps to restore your trust in our brand. Additionally, we will be implementing additional training programs for our customer service representatives to enhance their skills and ensure a more positive experience for all our valued customers…Thank you for your service to our country, and we hope that you will give us the opportunity to serve you better in the future...
Sincerely,
Rordan Shane
President & CEO
President Biden: in your State of the Union address, please urge Congress to keep their hands off our Social Security and Medicare and support family caregivers! @POTUS#SOTU
My 42yr old twin brother died in ITU of COVID-19 last week. He died exactly 4 weeks after testing positive. He was the fittest, healthiest person I know. He was climbing Welsh mountains & wild camping 4 weeks before his death.