Alisha Err...LAYO(v)ER

Peace and love

[Taehyung Brand Support @btskthv1230]

My current POV

Even though I’m enjoying a most luxurious holiday, KIM TAEHYUNG is never far from my mind 🤭

#TaehyungTheBrand

JINRO GLOBAL AMBASSADOR V
KIM TAEHYUNG FOR JINRO
#TAEHYUNGxJINRO
#VxJINRO

[KTH Filo Stream Team 🇵🇭 @vstreamph]

Taehyung’s latest @snowpeakOutdoor campaign is lighting up screens all over Gimpo International Airport in South Korea 🇰🇷

#TaehyungxSnowPeak

[Taehyung Brand Support @btskthv1230]

KIM TAEHYUNG not only dominated the CELINE Paris Fashion Show, but equally importantly, his dedicated (and wealthy) fans are spending BIG to support him wholeheartedly!

You know how we do do do.... 🤑

V FOR CELINE FASHION SHOW
TAEHYUNG TAEHYUNG
#VxCelineSS27
#TAEHYUNGxCELINE

[VonTidal @VonTidal]

This is pure magic, so beautiful and heartwarming.

Taehyung, what have you created? Your warmth is spreading far beyond the stage, reaching hearts in the most unexpected and lovely ways. ✨
@BTS_twt

[Song ⱽ Angel 😇 Layover (fan account) @SongAngel15]

Kim Taehyung does a whole lot of adlibs in Arirang! Don’t miss a single one! Fancams are capturing many of those special moments!

#KIMTAEHYUNG_WORLDTOUR_ARIRANG

[BTS V HOTRENDS 💜 BORAHAE TAEHYUNG 💜 @v_hotrends]

I vote #KimTaehyung for Most Handsome Man Alive #MHMA2026 #MHMA2026KimTaehyung #NETIZENSCHOICE

TAEHYUNG GOES ATOMIC
BELGIUM MELTS FOR V CHOCOLATE

[ⓥ ʟᴏᴠᴇ ᴠ ᴀɢᴀɪɴ ¹ ʙɪʟʟɪᴏɴ @TaeVear50]

More than 100 articles were published on Naver alone on July 3 covering Taehyung’s appointment as Jinro’s first-ever Global Brand Ambassador.

JINRO GLOBAL BRAND AMBASSADOR V
KIM TAEHYUNG FOR JINRO
#TAEHYUNGxJINRO #VxJINRO

[Song ⱽ Angel 😇 Layover (fan account) @SongAngel15]

Without question, Kim Taehyung is the brightest star in our universe!

JINRO GLOBAL BRAND AMBASSADOR V
KIM TAEHYUNG FOR JINRO
#TAEHYUNGxJINRO
#VxJINRO

[VonTidal @VonTidal]

Please vote for Taehyung.
Polls end this month, so make sure to keep voting every hour. Let’s get these for our well deserving beloved.

The Most Handsome Man In The World 2026
[https://t.co/XUlmRI7X1I]

The Most Handsome Man Alive 2026
[https://t.co/u7EqQmX67R]

[BTS V Spain Fanbase🇪🇸 LAYOⓥER 💚 FRI(END)S 💞 @BTSVSpain]

Sigamos impulsando la última publicación de THV sobre CELINE!!!

Otras llegan fácilmente a los 10M en pocos días y se comparten muchísimo… por favor no nos olvidemos Tae Crew, es muy importante!!!

📸 https://t.co/dZDwDoXsFL

#TAEHYUNGxCELINE #CELINESS27
#VxCelineSS27

[Taehyung Naver @naver_taehyung]

[Celebrity Fashion Magazine] | BTS V Edition

The very first featured star of Celeb Magazine's new "Ad Archive" series is none other than BTS V.

From luxury fashion houses to familiar food and beverage brands, V effortlessly embodies each brand with his own unique charm, demonstrating his unrivaled advertising power.

In particular, many brands choose V as their ambassador at pivotal moments in their global expansion and support the partnership with aggressive marketing campaigns. Today's announcement naming him as Jinro's ambassador is also part of the brand's strategy to become more familiar to consumers around the world.

With his immense global influence and the fact that every brand gets to show off his legendary "V-visuals", let's take a look at V's impressive portfolio of endorsements.

📍 BTS V Advertisement Archive
Celine
Cartier
TIRTIR
Coca-Cola
Compose Coffee
Jinro
Snow Peak Apparel
Paradise City

(https://t.co/OsxwRNuYNH)

#VxCeline
#VxCartier
#VxTIRTIR
#VxCocaCola
#VxComposeCoffee
#VxJinro
#VxSnowPeak
#VxParadiseCity

[Alisha Err...LAYO(v)ER @Alisha95err]

See this Instagram post by @thv https://t.co/9ATTeJn6ih
V FOR CELINE FASHION SHOW
TAEHYUNG TAEHYUNG
#TAEHYUNGxCELINE #CelineSS27
#VxCelineSS27
@celineofficial

[KTH_APPLEMUSIC 🍎 @KTH_APPLEMUSIC]

🚨1.8M SHARES🎉

Amazing work, But don't slow down,we need to pick up the pace! Keep sharing Taehyung's Celine PFW IG post, keep the hype alive

The mission isn't over yet. Every share counts

https://t.co/UizrxsvvG0

V FOR CELINE FASHION SHOW
#TAEHYUNGxCELINE
#VxCelineSS27

[Taehyung Brand Support @btskthv1230]

KIM TAEHYUNG's strategic decision making is incredibly impressive! An absolute masterclass on how to become the most influential commercial face of the decade.

So proud of the genius we stan!

JINRO GLOBAL BRAND AMBASSADOR V
KIM TAEHYUNG FOR JINRO
#TAEHYUNGxJINRO
#VxJINRO

[Kim taehyung @THVupdate]

The only Global acts to surpass 18M mentions on Twitter in 2026 so far 🔥🔥

#Taehyung for Celine fashion week in 2026 🔥🔥🔥

[Stream For Taehyung @streamfortae]

Kim Taehyung for ARIRANG in Brussels 🇧🇪 Day 2

TAEHYUNG GOES ATOMIC
BELGIUM MELTS FOR V CHOCOLATE
#V_WORLDTOUR_ARIRANG_BRUSSELS_D2
#KIMTAEHYUNG_WORLDTOUR_ARIRANG

[Music Map ⓥ @musicmapv]

Why did the world’s largest soju brand choose Kim Taehyung? A market analysis

Do you remember the articles titled “V Becomes the Most Influential Brand Face of the Decade”?

Kim Taehyung was announced as the first global ambassador for the Jinro brand — a company with over a century of history that has held the number one spot for soju in South Korea since its inception, commanding more than half of the domestic market.

It has been the world’s best-selling spirit for 25 consecutive years (since 2001, according to 2026 data from Drinks International) and is exported to over 80 countries.

Jinro is a cultural and commercial phenomenon that transformed a traditional Korean spirit into the most consumed liquor on the planet.

Choosing the face of a soju brand in South Korea reflects far more than a mere advertising decision.

Historically, these campaigns are reserved for figures who possess high public recognition, broad social acceptance, and an image capable of forging a genuine connection across different generations.

The focus lies not on promoting the drink itself, but on representing a lifestyle defined by closeness, trust, and authenticity.

This criterion makes credibility and the strength of one's public image central elements of brand strategy. In a sector so deeply ingrained in consumers' daily lives, the ambassador must inspire a sense of familiarity and convey positive values, all while strengthening the brand's identity without creating barriers to acceptance.

Viewed from this perspective, the appointment of Kim Taehyung as Jinro’s first global ambassador represents a strategically sound decision. Beyond embodying the qualities traditionally associated with major soju spokesmodels in Korea — such as broad popular appeal, charisma, a solid reputation, and audience relatability — Taehyung significantly expands the strategy's reach by bringing exceptional international influence. This is a particularly crucial factor for a brand seeking to solidify its presence in the global market. Given this context, the choice of Taehyung as Jinro’s global ambassador was not only appropriate but also an extremely well-founded branding decision.

In May, articles were published naming Taehyung the most influential commercial face of the decade.

Market analysts consider that Kim Taehyung has evolved beyond the status of a pop icon to become a pillar of the global economy, establishing himself as a major global economic driver.

Taehyung has become a strategic choice for companies seeking to enter new markets, expand their global reach, or strengthen their international competitiveness. His influence transcends specific markets and connects diverse audiences, making his image a significant asset for brands with global ambitions.

JINRO GLOBAL BRAND AMBASSADOR V
KIM TAEHYUNG FOR JINRO
#TAEHYUNGxJINRO
#VxJINRO

[VonTidal @VonTidal]

Taehyung has been working incredibly hard, and it shows. His brand partnerships have grown impressively, now spanning luxury, fashion, food & beverage, beauty, hospitality, and investments.

Luxury Fashion
• Cartier • Celine

Clothing
• Snow Peak

Food & Beverage
• Compose Coffee • Coca-Cola • Jinro

Beauty & Cosmetics
• TIRTIR • Yunth

Hospitality
• Paradise City

Investments
• Siminvest

V ICON OF THE ERA
#VEffect

[BTS V Spain Fanbase🇪🇸 LAYOⓥER 💚 FRI(END)S 💞 @BTSVSpain]

Hace unos días durante el LIVE que realizaron en Madrid, supimos que Tae había colaborado con una nueva marca, ahora ya es oficial!

Kim Taehyung es el nuevo embajador de la marca JINRO 🐸

Os hablamos un poquito sobre ella, JINRO es, sin exagerar, el 👑 Rey Indiscutible del Soju, actualmente es la marca de alcohol más vendida en todo el planeta.

La compañía nació en 1924, así que lleva más de un siglo perfeccionando su fórmula y es una parte fundamental de la cultura social y gastronómica de Corea. En 2005 se fusionó con la cervecera Hite, formando la corporación HiteJinro.

JINRO ha sabido adaptarse tanto a los consumidores tradicionales como a las nuevas generaciones globales, en sus productos más destacados se encuentran:

▪️ Jinro Chamisul (El Clásico): es el soju más vendido de la historia. Utiliza un proceso de destilación filtrado cuatro veces a través de carbón de bambú, lo que elimina las impurezas y le da un sabor muy fresco y limpio. Su graduación alcohólica suele rondar los 16.5% a 17%.

▪️ Jinro de Sabores (La Ola Global): si has visto botellas de soju con tapas de colores en el supermercado o en series de televisión, son estas. Tienen una graduación menor (alrededor de 13%) y son increíblemente fáciles de beber 🤭

▪️Jinro Is Back: una versión lanzada hace unos años con una estética retro (botella de vidrio azul claro) que rinde homenaje al diseño original de los años 70, pero con un sabor más suave adaptado a los paladares modernos.

Como dato curioso os podemos decir que su mascota es una rana verde (Dookki). Al principio, el logo de la empresa era un mono, pero decidieron cambiarlo por la rana, que en la cultura coreana simboliza la prosperidad, la buena suerte y la pureza (por el agua limpia donde vive). Hoy en día, la rana es un ícono pop en Corea y venden muchísimo merchandising de ella.

JINRO GLOBAL BRAND AMBASSADOR V
KIM TAEHYUNG FOR JINRO
#TAEHYUNGxJINRO
#VxJINRO

[KpopHerald @Kpop_Herald]

.@bts_bighit's V has been named the global ambassador for Jinro, HiteJinro's flagship global soju brand. 🍶

The company said the appointment is part of its strategy to bring JINRO closer to consumers worldwide.

#BTS #V #JINRO