Corporate Communication .......... Reading the compass from He who was, who is and who shall forever be the author of communication & relationship! Yahweh!!
@CentenaryBank Thank you Allen for the assertion on strategic and transformative communication that emphasises outcomes and impact of our organisations' activities.
Speaking yesterday during the third Panel of the 5th National Public Relations Symposium 2026, Allen Ayebare, Chief Manager, Corporate Communication and Marketing at Centenary Bank, challenged communication professionals to move beyond measuring outputs and focus on metrics that demonstrate real business impact.
Contributing to the discussion on "Communicating Value: Demonstrating Impact through Metrics and Dashboards," she emphasized that communicators must first understand what matters most to leadership and align their measurement with the organization's strategic priorities.
"Measure what is important to the C-suite. Every communication activity should be tied to the organization's key objectives, whether it's customer retention, customer satisfaction, business growth, or employee engagement," she said.
Allen also highlighted the importance of using the right tools and dashboards to generate meaningful insights, noting that communication professionals must move beyond tracking media coverage and engagement to demonstrating how communication influences business outcomes and supports informed decision-making.
#PRSymposium2026
#ugandazaabu at the Kasamene 1 oil well in the Tilenga Project in Hoima👌below is a Sample of the oil from our beautiful mother land Uganda♥️♥️♥️ Praise The Lord 💪
Social responsibility has always been at the heart of what we do at Centenary Bank. Today marked the beginning of our partnership with @NFA as we launched a joint effort to restore Nyangahya Forest in Masindi. Together, we planted trees as part of the our Bank's broader goal to plant over 150,000 trees in 2025.
#Planting4Tomorrow #CenteRestoresMasindiForest
Grateful to God Almighty for giving me the opportunity to participate in the restoration of Masindi forest reserve!! To God be The Glory 🙏 #Planting4Tomorrow#CenteRestoresMasindiForest
Masindi, we’re here.
The restoration of the Masindi Central Forest Reserve has officially kicked off.
Owek. Andrew Byakutaga, Prime Minister of @Bunyoro_Kitara, is in the building leading today’s efforts to plant 40,000 trees.
#CenteRestoresMasindiForest#Planting4Tomorrow
Representing the MD, Allen Ayebare planted the first tree on behalf of @CentenaryBank.
The bank officially launched a UGX 60 million partnership with @NFAUG to restore 20 hectares of degraded forest land in Masindi Central Forest
#Planting4Tomorrow#CenteRestoresMasindiForest
I am honored to be joining the Rotary Club of Mengo this afternoon to Present on Corporate Social Responsibility
Join Zoom Meeting
https://t.co/zlQ1roTQq5
Meeting ID: 872 6999 5692
Passcode: 634192
Hello @AllenAyebare, thank you for your kind words! We are delighted to hear your positive feedback about our Crèche and the professional care provided by our dedicated caretakers. We strive to create a nurturing environment for the children and support working parents. Your appreciation means a lot to us.
Thank you again, and we wish you well.
@nssfug This Morning I wish to pass my appreciation to NSSF for the #NSSFCrèche!
I know one of the babies there & I am awed at the professional care from experienced, caring & reliable care takers. His Mum doesn't need a maid! Thank You for being exemplary & #standingforfamily
@SpireJim I have used @CentenaryBank for flat 8 years & still counting and also 2 accounts there all serving me unabated, I access loan services whenever I want... I can't imagine any better bank than @CentenaryBank!
Let me hope some voices here praising specific 2 banks aren't promoters!
Very good discussion I had with Brian of NBS - Sanyuka TV about Centenary Group's 40 years of transforming lives. Join us on NBS tomorrow Saturday 9th December 2023 at 3pm and hear our story