ALMA

Culture. Style. Women.
Welcome to ALMAWRLD.

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Yung Miami for her ‘WATCH DIS’ promo shoot 👀

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Kendrick Lamar rapping from the perspectives of Nipsey Hussle, Kobe Bryant, Kanye West & Will Smith.

One of the craziest displays of storytelling in hip-hop.

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Lil Wayne getting his face tattoos back when nobody looked like him.

Fast forward, and an entire generation of rappers wanted to be just like Wayne.

His influence is undeniable.

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A lost piece of TDE history.

“Just Like” (aka “Heroin”) reportedly recorded in 2016, featuring Kendrick, SZA, Isaiah Rashad, Ab-Soul, Jay Rock, Punch & Lance Skiiiwalker.

Produced by Thundercat.

We were robbed of a classic.

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They saying this the next Latino rapper out of LA.

Pay attention.

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Coolio’s “Gangsta’s Paradise” (1995).

One of the most iconic records to ever come out of the West Coast. Nearly 31 years later, it still sounds timeless.

A true hip-hop masterpiece.

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Isaiah Rashad sits down and speaks about his time spent in South Africa, the culture, and everything he experienced for the first time.

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They killed this.

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Tony Shhnow is one of those artists who helped define the underground sound without ever chasing the mainstream.

A certified underground classic.

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LUCKI at ComplexCon in LA, holding a DRAKEO The Ruler skateboard just hours before the madness unfolded.

A photo that hits different now.

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Tyler, The Creator through the eyes of an artist.

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Tinashe — a West Coast original.

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Doja Cat remains one of fashion’s most unpredictable women.

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Rare footage of Big Pun & Terror Squad celebrating the release of Capital Punishment in 1998 while vibing to Mýa.
Pure late ’90s hip-hop nostalgia.

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Blueface & YG on the “Thotiana” remix in 2019.

LA had the whole country moving to this one.

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Shadyblu dropping straight bars at “A Trip To The Corner Store.”

Raw LA talent. Sometimes all you need is a mic and something to say.

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Big L and Jay-Z went bar for bar on this unforgettable freestyle. Before they became legends.

Stretch & Bobbito, 1995

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🚨 Akademiks says he RESPECTS Hitta J3 despite their issues.

“I respect the soldier that he is.”

Ak says Hitta rides hard for Kendrick, but jokes he needs military-grade security in LA. 😭

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YG with the most out of pocket answer😭😭

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Jean-Michel Basquiat.

One of the most influential artists to ever turn the streets into fine art.