Alex McPeak

content @ hightouch | formerly elsewhere | all opinions are my own unless they're not funny

[Alex McPeak @almcpeak]

just saying that Claude definitely has more of a 'tude than Chat

[Alex McPeak @almcpeak]

Things I almost got run over by walking around Williamsburg this evening: a biker, a runner, a kid, a kid on a bike, a standard poodle

[Alex McPeak @almcpeak]

I hate when I see a t-shirt I want to buy and then realize it's $120

[Alex McPeak @almcpeak]

Ok but one thing AI can’t do is untangle my necklaces so how powerful is it really

[Alex McPeak @almcpeak]

The bar for good customer support is SO low that I was really impressed by this.

Brands, we are quite literally just out here looking for answers to our questions!!

[Alex McPeak @almcpeak]

I swear being bored is sometimes the best cure to a lack of motivation.

I was feeling so depleted at the end of 2026. Took the 2 weeks between Christmas and NY to do absolutely nothing. Was not productive in anyway.

Dare I say I'm actually feeling refreshed and energized 😗

[Alex McPeak @almcpeak]

How my intrusive thoughts tell me to behave when I’m waiting for a text back

[Alex McPeak @almcpeak]

Immediately no to this trend

[Alex McPeak @almcpeak]

"AI that actually works" - every AI tool's tagline

[Alex McPeak @almcpeak]

@jsappington fomo

[Alex McPeak @almcpeak]

major

[Ty Haney @tyhunnny]

We’re back, baby! @OutdoorVoices

[Alex McPeak @almcpeak]

Lots of hot takes, social commentary, pop culture references, etc. so if that's you're thing, you might enjoy!

[Alex McPeak @almcpeak]

Been doing some creative/personal writing on Substack for my publication, which I'm calling Unsolicited

I haven't really been promoting it, but here's the subscription link & 3 of my favorite things I've wrote so far https://t.co/H41UC5wZTS

[Alex McPeak @almcpeak]

https://t.co/hP4tn9DDLC

[Alex McPeak @almcpeak]

Nespresso will really email me every week like “spend $700 on coffee, get one sleeve free”

[Alex McPeak @almcpeak]

I think one smart strategy is to discount certain collections vs doing a sitewide sale because the latter feels very BFCM vs the former feels like a special bonus sale that doesn’t take away from the BFCM novelty

Like I noticed Glossier has basically been doing these daily deals

[Alex McPeak @almcpeak]

Been seeing a lot of post BFCM sales in December and I have to say I’m into it

BFCM can get really overwhelming and it’s nice to see that there are still good deals after the dust has settled—especially because it allows me to space out my purchases a bit more

[Kendall Dickieson @flexiblefoodie]

nobody will remember:
- your salary
- how “busy you were”
- how many hours you worked

people will remember:
- that you actually do run a sale every year even when you say “we never do this”