Alternative

Soft. Simple. Sustainable.™

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BIG NEWS! We are officially saying "Peace Out" to https://t.co/4lekIGBzAw on March 22nd. But don't worry — this isn't goodbye. You'll still be able to find the Alternative pieces you know and love with a new, easier shopping experience @amazon this April!

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My love language is new sweatpants

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Did you know, our mailers are 100% compostable and breakdown within 6 months?? 🙌🙌 #WeAreAlternative

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Soft + Stylish. This Organic Slub Jersey tee is made with you and our planet in mind, crafted from 100% organic cotton❤️🌎 #WeAreAlternative

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We're on track... with our pledge to replace all virgin polyester with 100% recycled polyester by the end of 2021🙌 #WeAreAlternative

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Happiest hour in the comfiest styles!🍷🙌 #WeAreAlternative

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Today we celebrate Dr. Martin Luther King Jr. We thank him and all those who continue to fight every day against civil injustice.

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Waking up in 2021 like...🙌😍 #WeAreAlternative

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That time of year when you don’t know what day it is, who you are, or what you’re supposed to be doing.

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Happy Holidays! From our home to yours, we hope you're safe and cozy.😊 #WeAreAlternative

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Cotton Modal Sweatshirts are bringing comfort + joy all season long!🙌😍 https://t.co/JVigmhX4gL

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In the spirit of giving? The Champ Eco-Fleece Sweatshirt is the perfect cozy gift! With a variety of colors and a unisex fit, there's truly something for everyone.✨

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Soft and strong, this fabric has it all. Our Hemp-Blend Jersey is knit from hearty hemp fibers and cotton – some of the best materials that Mother Earth has to offer. 🌎 It’s the feel-good jersey blend you’ll turn to again and again for all-day comfort. #WeAreAlternative

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Step aside ugly Christmas sweater and make some room for our annual holiday sweatshirt. 🙌🎄 #WeAreAlternative #UglyChristmasSweater

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It's the gift that keeps on giving-- for one day only, get 50% off sitewide with code GET50OFF. Stock up on best selling cozy styles in time for the holidays. There's something for everyone! #WeAreAlternative #CyberMonday #FlashSale

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With a heavier body and touchably soft texture, recycled cotton is made for cool weather wearing. 😍 #WeAreAlternative

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Get ready to save! Take 40% off your favorite comfy staples just in time for the holidays. Use code 40CYBER at checkout. #WeAreAlternative #BlackFriday

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It's the last day of our pre-thanksgiving sale! Get 40% off sitewide with code 40THANKS and stock up on your favorite comfy staples. #WeAreAlterantive #sale #blackfriday

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Our pre-thanksgiving sale is now live! Stock up on your favorite cozy layers and save 40% off sitewide with code 40THANKS . #WeAreAlterantive

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Work from home or lounge from home?? We really can't tell the difference anymore! Who's with us?? #WeAreAlternative