Amberlynn Frye

[Amberlynn Frye @AmberlynnFrye]

Thanks for having me! This was a fun time :) #emailchat

[Amberlynn Frye @AmberlynnFrye]

Fortunately, most email marketers are equipped with the data needed to identify and target their most influential customers. #emailchat

[Amberlynn Frye @AmberlynnFrye]

Research has shown brand evangelists are in a position to promote their favorite brands. #emailchat

[Amberlynn Frye @AmberlynnFrye]

(continue) but I like using “social behavior” as a potential indicator of brand advocacy. #emailchat

[Amberlynn Frye @AmberlynnFrye]

@bluehornetemail Yeah, I don’t think “social active” on its own should be an important segment, #emailchat

[Amberlynn Frye @AmberlynnFrye]

@BelleofEmail We all know the ROI of email address- w/ social/email connected we can leverage the passion from social channel #emailchat

[Amberlynn Frye @AmberlynnFrye]

@aprildmullen Yes! vital to harness social endorsements in email marketing programs #emailchat

[Amberlynn Frye @AmberlynnFrye]

CMOs and VPs are seeing synergy and the value of email and social channels collaborating. #emailchat

[Amberlynn Frye @AmberlynnFrye]

@BelleofEmail Social is an evolving discipline and which requires unique skills from SEO, email, ecommerce etc..#emailchat

[Amberlynn Frye @AmberlynnFrye]

@BelleofEmail SAVE TIME: Re-Use Content & Campaigns from Social & Email Channels #emailchat

[Amberlynn Frye @AmberlynnFrye]

@BelleofEmail @chili a poll on Facebook where subscribers or Twitter followers attain a coupon for “free app” or “free desert”.#emaichat

[Amberlynn Frye @AmberlynnFrye]

@BelleofEmail @chili On Twitter, the tweet was “Celebrate Saturday with Free App or Dessert!”, which both campaigns linked to #emailchat

[Amberlynn Frye @AmberlynnFrye]

@BelleofEmail @Chili’s restaurant sent email with subject line “Free App? Free Desert? You Choose!” #emailchat

[Amberlynn Frye @AmberlynnFrye]

@BelleofEmail I liked cases studies raised in DIRECTMARKETINGIQ, 2013: Retailer Brooks Brothers tweets about its recent emails. #emailchat

[Amberlynn Frye @AmberlynnFrye]

(continue) and ensure subscribers know the value of checking out a brand’s Facebook page. #emailchat

[Amberlynn Frye @AmberlynnFrye]

Subscriber need a reason to become a fan and get involved socially. Provide a prominent call to action in the email campaign #emailchat

[Amberlynn Frye @AmberlynnFrye]

#3 Promote your social venues to your email channel #emailchat

[Amberlynn Frye @AmberlynnFrye]

(continued) that you’re out there and willing tot greet them wherever they choose to engage with the brand. #emailchat

[Amberlynn Frye @AmberlynnFrye]

Adding “Follow us” or “Join Us” with the list of social network options provides a steadfast reminder #emailchat

[Amberlynn Frye @AmberlynnFrye]

#2 Include Social Network Icons in Emails. Duh! Maximize your reach with email by adding social network icons to email campaigns #emailchat