Alex

A mind that is enlighted by a new experience can't never go back to its old dimensions.

[Alex @Amerlos]

Where the money is.

[Global Statistics @Globalstats11]

Top 20 Countries by Number of Billionaires (2001–2026) 💵

[Alex @Amerlos]

How they buy and what they do...
#GenZ and #Millenials

https://t.co/J7NNErijn8

[World of Statistics @stats_feed]

Gen Z in 2027

Born in 1997 → 30
Born in 1998 → 29
Born in 1999 → 28
Born in 2000 → 27
Born in 2001 → 26
Born in 2002 → 25
Born in 2003 → 24
Born in 2004 → 23
Born in 2005 → 22

[Alex @Amerlos]

Just delightful. #automotive #industry #marketing

Sources for further reading:
- Adweek: https://t.co/D441wzUI4j
- Ad Age: https://t.co/MtGPwWYtHW
- Digital Synopsis (full credits): https://t.co/5pSjhbVx5j

8/8

[Alex @Amerlos]

The #MercedesBenz "Chicken" Ad: A Case Study in Creative Marketing. Superb.

The 2013 "Chicken" spot by MercedesBenz, created by German agency Jung von Matt/Neckar, is a great example of creativity beating budget. It shows real chickens dancing to Diana Ross's "Upside Down," 1/8

[Alex @Amerlos]

and Mercedes fired back on social media, extending the campaign's reach for free.

- Controversy added attention, some accused Mercedes of copying a similar Fujifilm ad from months earlier, which (love it or hate it) kept people talking.

7/8

[Alex @Amerlos]

subscription-and-resale spending habits. Why it matters: the sectors that adapt now win the next decade — the ones that don't are already losing share and don't know it yet. 2

[Alex @Amerlos]

... #Who → #What → #When → #How → #Why:

Who's driving it: #GenZ & #Millennials. What's changing: how, where, and on what money gets spent. When: it's already happening, not a 2030 forecast. How: through experience-first, trust-driven, ... 1

[Alex @Amerlos]

Gen Z is also the heaviest user of AI tools for research and mobile wallets at checkout

. Value-conscious despite spending growth. Both generations trade down on price while still spending, secondhand shopping, resale, buy-now-pay-later, ... 8

[Alex @Amerlos]

Younger Generations as Buyers. The Wallet Has Changed Hands: #GenZ & #Millennials Are Rewriting the Rules of Spending

Impact, Sector, Present & Future. How GenZ (born ~1997–2012) & Millennials (born ~1981– 1996) are reshaping consumption, & what companies need to do about it. 1

[Alex @Amerlos]

both generations pour disproportionate discretionary spend into travel & wellness relative to goods

. Digital-first, AI-assisted discovery. 74% of Gen Z and 66% of Millennials say they're comfortable buying everything they need online. 7