Amethyst Collab

Innovative digital marketing agency for the ever-changing entertainment industry. Seen in: Billboard, New York Times, Okayplayer 📧 [email protected]

[olivia @geminitoofly]

How to Create a Binge-Worthy Signature Series on Social🧵

[Alanna Verena | Drink More Water @asoszyn]

Woke up to a lil feature in @Forbes

J. Cole Releases ‘The Fall Off’ With A Tight-Knit Fan-Centered Rollout (https://t.co/39D9BHot2g)

Thank you for the write up on tonight event @AmethystCollab

[olivia @geminitoofly]

my latest publishing on my music marketing column on Forbes is a breakdown of Bad Bunny's beautiful, joyful Super Bowl campaign!

check it out: https://t.co/W9ToDj2O5W

[Amethyst Collab @AmethystCollab]

this weeks reviews are IN! here’s everything you need to know about the top rollouts of the week. as always, this is all broken down in detail on Substack💜

[olivia @geminitoofly]

puerto rico esta bien cabrón!!!!🇵🇷

gracias a benito por un concierto INOLVIDABLE!!!!❤️ el mejor de mi vidaaa

[olivia @geminitoofly]

spoke to @WifexOfxAgony class at The New School about PR and marketing!! with some amazing publicists🙌💜

[olivia @geminitoofly]

my client Jazzie Young is nominated for Best Music Video at the pasadena international film festival!!!!! weeeoooo!!!

[olivia @geminitoofly]

Selena Gomez and benny blanco just gave us a masterclass on building the perfect album rollout. let's break it down🧵

[olivia @geminitoofly]

just gave a guest lecture on music marketing at NYU!!! the Clive Davis Institute! i can’t believe this is my life type feeling!!!

[olivia @geminitoofly]

breaking down the best (and worst) music rollouts of the week!! 🧵

[olivia @geminitoofly]

it’s funny, no label wanted to hire me as an assistant or coordinator but now all three majors have my agency on retainer😂😭 stay the course!

[olivia @geminitoofly]

My Most Asked Social Media Questions - And The Answers I've Been Gatekeeping🧵

[olivia @geminitoofly]

this week's victims are Rema, GELO, and Tommy Richman

rollout roundup is here, but if you're too lazy to click on my substack, here's a summary:

[olivia @geminitoofly]

here's a quick checklist of things to do before the TikTok ban goes into effect:

🔘 Save everything
🔘 Screenshot/record your following list
🔘Create a highlight reel of your best moments to share
🔘 Make a plan to rebuild that audience

[olivia @geminitoofly]

Is Tik Tok Really Getting Banned? Here’s What To Do Right Now To Prepare🧵

[olivia @geminitoofly]

For my first Rollout Roundup of the year, I broke down the rollout of what I believe to be 2025's earliest album of the year contender: Bad Bunny's Debí Tirar Más Fotos

Not only is this album rich with symbolism and depth, but the rollout followed suit, with thoughtful creative direction and a rapid digital campaign to match.

[olivia @geminitoofly]

stop making these 3 music marketing mistakes!! a thread🧵

[olivia @geminitoofly]

The 5 Best Rollouts of the Year and Why (according to me) 🧵

[olivia @geminitoofly]

these are the 3 most common music rollout mistakes to avoid, a thread🧵

[Amethyst Collab @AmethystCollab]

listen up:

[olivia @geminitoofly]

3 Music Marketing Moves To Make Before The Year Is Over 🧵