Ali Burton @amgburton - Twitter Profile

1 founder’s ad concept drove £2 million in revenue. We didn’t need more creatives. We just rebuilt the same story into 12 variations across 4 formats. Here’s the exact framework we used (and we’ve put it all into a cheat sheet). When a founder story hits, it hits hard. But what actually drives performance isn’t just the story. It’s how you structure, package, and scale it across the funnel. So we broke down our full process into a new resource: 🚨The High-Performance Founder Content Cheat Sheet Inside, you’ll get: - ✅ The 9-step emotional arc every founder ad should follow - ✅ Proven hook frameworks to stop the scroll cold - ✅ Best-in-class examples - ✅ Key questions to unlock founder story gold - ✅ The anatomy of a winning founder-led concept - ✅ Best practices for scripting, shooting, and editing - ✅ How to scale one narrative into 15+ variations - ✅ Why this format keeps outperforming statics, UGC, and DR ads If you're a founder (or scaling a brand where the founder is the USP), 👆 this is how you turn story into scale. Want it? Retweet this post Comment “founder” and I’ll send it over (Make sure you're following so I can DM you)