Amplify

Complex solution management for Market Research buyers. Building panels, measuring behaviour, evaluating ads - whatever you need. Over 20 years of experience.

[Amplify @Amplify_mr]

@stripe when it takes over 3 weeks to verify a business because your systems won’t accept PDF uploads - what else can we expect if we use you for such a key part of our business? Doesn’t inspire confidence.

[Research-live.com @researchlive]

Arno Hummerston, @Amplify_mr: "When we talk about fraud, it appears a low bar that we expect people to not be fraudulent. I don't think we should be saying our panels are high quality because they are not fraudulent." #mrx #ascorg

[Amplify @Amplify_mr]

Sarah Ramanauskas nails it. Calling out the reluctance to pay properly and the impact on quality. It really isn’t a surprise - if you pay £1 for a Rolex you know you aren’t getting what you are paying for. #ascorg

[Amplify @Amplify_mr]

#ascorg. Meanwhile in the other side of town…

[Amplify @Amplify_mr]

It’s all about fraud. #ascorg #dataquality. But it isn’t. It’s about so much more….

[Research-live.com @researchlive]

Oscar Carlsson, @CintGroup: "Companies from across the board are stepping up and improving technology and practices to help protect from the threats that are coming."#mrx #ascorg

[Amplify @Amplify_mr]

Oops. Maybe our presentation later might annoy people cos of the language we use. We are not pulling lunches on data quality. People need to be nervous and shocked. #ascorg

[Research-live.com @researchlive]

Melanie Courtright, @InsightsMRX: "We are at an inflection point right now where there is a lot of anxiety and concern about the state of quality of sampling. We have problems we need to solve - and one of those is language." #ascorg #mrx

[Amplify @Amplify_mr]

#ascorg to most a day discussing market research fraud, quality and stuff might not be their idea of a great day. At least 85 people here at the event would disagree…

[Amplify @Amplify_mr]

A panel about panels. #QuirksLondon

[Amplify @Amplify_mr]

Best new thing you’ve come across at #QuirksLondon?? Bonus points if it is not AI.

[Amplify @Amplify_mr]

Anyone available for a quick chat to try and sell us some sample? Big project. Find Arno (tall guy with curly hair) #SampleCon

[Amplify @Amplify_mr]

Apparently clients could be laid off if they don’t provide quality data. So why don’t they care more about it and make choices based on suppliers’ efforts to provide quality? #SampleCon

[Amplify @Amplify_mr]

Hey #SampleCon! Is nobody else here on Twitter?

[Amplify @Amplify_mr]

@adamjolley Hey - how come nobody else is getting involved on here? It seems to just be us!?

[Amplify @Amplify_mr]

Independent quality audits have been raised. About 10% of audience said they would provide data. It’s all about a definition that we will never agree on. We can’t agree on definitions of gender FFS #mrx #SampleCon

[Amplify @Amplify_mr]

Great panel discussion about quality. Sadly all it means we know what is wrong but we haven’t done anything about it. “We optimise for growth”. Yep. That’s about it. #SampleCon

[Amplify @Amplify_mr]

Jon Kay raises the question of data quality. Are people who they say they are? Well done. Biggest issue if the day. #SampleCon10

[Amplify @Amplify_mr]

#samplecon10

[Amplify @Amplify_mr]

Let’s try this…#SampleCon anyone got proprietary sample (online preferably) at scale in the US - needed urgently for an app download project.

[Amplify @Amplify_mr]

@Samplecon #samplecon “Patrick Comer fell in the river”?? We need more info.

[Amplify @Amplify_mr]

Let’s try this…#SampleCon anyone got proprietary sample (online preferably) at scale in the US - needed urgently for an app download project.

[Amplify @Amplify_mr]

Happy St David’s Day
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#marketresearch #stdavidsday #daffodils #research #marketresearcher