Analytic Partners

Global leader in measurement and optimization. Sharing interesting news about technology, trends, and the industries we serve.

[Analytic Partners @AnalyticGlobal]

In 2000, @Analyticpartners set out to unlock the power of brand data. Today, we celebrate 25 years of partnership, navigating economic shifts to tech revolutions with the world's leading brands. Here's to the next 25 years of #CommercialAnalytics! 🚀 https://t.co/16zJWhcfLs

[Analytic Partners @AnalyticGlobal]

We’re honored to be recognized as a Leader in the 2025 @Gartner_inc Magic Quadrant™ for MMM Solutions 📊. Want to see how we were evaluated alongside the other providers? Read the full report:https://t.co/WHHQWvRsC5
#CommercialAnalytics #CMO #CFO

[Analytic Partners @AnalyticGlobal]

Tired of the friction between Marketing & Finance? ���️ Speak the same language. Our CFO Playbook shows Marketing leaders how to leverage #CommercialAnalytics to prove their impact and turn the CFO into their ally. Get the report:https://t.co/vUhVD2xsA6

#CMO #CFO #MarketingROI

[Analytic Partners @AnalyticGlobal]

LIVE TODAY! Don’t miss MMA’s Great Debates with our President & CEO Nancy Smith. Topic: The Future of Marketing Attribution — MTA, MMM, RCTs… what’s real and what can you trust? 🗓️ Dec 3 | ⏰ 12:00 PM ET. Join for free!: https://t.co/cxWsqz59OJ

#MMM #CommercialAnalytics #MTA

[Analytic Partners @AnalyticGlobal]

The results are in! Analytic Partners is a Leader in the 2025 Gartner® Magic Quadrant™ for MMM. 🚀 We're proud to be positioned Furthest in Completeness of Vision and Highest in Ability to Execute. Read the full report: https://t.co/SXhy6JOJjn
#MMM #CommercialAnalytics

[Analytic Partners @AnalyticGlobal]

Please visit our Newsroom for the official press release:https://t.co/l43C1KQU9n

[Analytic Partners @AnalyticGlobal]

🚨 BIG NEWS! Analytic Partners is named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling (#MMM)! 🚀 Recognized for: Furthest in Vision & Highest in Execution. See why we were recognized in the report: https://t.co/Xrak8BNlHB

[Analytic Partners @AnalyticGlobal]

40% of growth comes from marketing. Can your CFO measure it? If not, your business is missing out. Our new CFO Playbook introduces #CommercialAnalytics, giving finance a framework to prove marketing's impact and turn it into a growth engine. Full report: https://t.co/dxasZ9WeAW

[Analytic Partners @AnalyticGlobal]

Is your forecasting holding back growth? 🛑 CFOs demand accuracy, but traditional FP&A falls short. Learn how #CommercialAnalytics offers a framework to achieve 99% accuracy, adaptive planning, and transform marketing into a growth engine. Read the report: https://t.co/Gt8aFwiouU

[Analytic Partners @AnalyticGlobal]

"Marketing doesn't exist in a vacuum... If you can reflect the consumer experience with the brand in data, then you can explain their buying behavior." CEO Nancy Smith on why a new approach to analytics is key for modern business. Full episode ➡️ https://t.co/zvx6qUWz6A
#MMM

[Analytic Partners @AnalyticGlobal]

You have the data. You have the numbers. But the story? 🧐 Our CEO, Nancy Smith, explains why C-suite leaders demand the "whys" behind the numbers. It's time to connect analytics to a language #CFOs understand. @MRII_Learn Insights & Innovators episode: https://t.co/CkpGYe9JDi

[Analytic Partners @AnalyticGlobal]

Marketing's rapidly evolving, and so should your measurement. The game has changed. Your in-house program has brought you so far, but can it take you into the future? Connect with our team and see why brands are upgrading to #CommercialAnalytics: https://t.co/xptlsfePgH #MMM

[Analytic Partners @AnalyticGlobal]

Struggling with budget season? 😩 @JasonMcNellis introduces a game-changer: Calibrated Marketing Budget (CMB). It's a smarter approach that aligns resources with expected outcomes, fostering true partnership between #CMO and #CFO. Say goodbye to outdated practices! #Budget #MMM

[Analytic Partners @AnalyticGlobal]

Budget is king! @jmaconanalytics of @AnalyticPartners reveals in his new blog post that investment is the single biggest driver of marketing impact. Discover how tools like CMB can drive transparency & forecast accuracy, leading to a stronger finance-marketing alignment. #MMM

[Analytic Partners @AnalyticGlobal]

Facing budget challenges & unpredictable markets? @AnalyticPartners' @vmoffett shares how #ScenarioPlanning helps brands navigate #Uncertainty with confidence. Empower your team to make fast, flexible, & data-driven decisions. Full insights here ➡️ https://t.co/4wZ14yeKjV

[Analytic Partners @AnalyticGlobal]

Is uncertainty delaying your brand's forecasts? 📉You're not alone. @AnalyticPartners' @vmoffett explains why #ScenarioPlanning is a crucial financial survival skill for leaders and offers a 3-step guide in getting started. Read how: https://t.co/4bHofoZKsB

[Analytic Partners @AnalyticGlobal]

Kristin Moody represented @AnalyticGlobal @ANAmarketers In-House Agency Conference in Nashville this month! We had a great discussion on how to leverage #CommercialAnalytics to elevate #creative performance. Thanks for having us ANA! #Creative #MMM #AgileLearning #Marketing

[Analytic Partners @AnalyticGlobal]

Our enhanced #AgileLearning tool enables brands to measure KPI impact and integrate insights directly into planning, faster than ever before. Powered by 25 years of ROI Genome® intelligence, it delivers more reliable, decontaminated results. #testandlearn https://t.co/xhM44NSIx5

[Analytic Partners @AnalyticGlobal]

New capabilities in #AgileLearning from Analytic Partners empower #brands to design diverse tests with ease and get trusted, precise results faster. Make smarter, faster decisions for growth. Discover more: https://t.co/4DRs2H1yuj

#Marketing #TestandLearn #CommercialAnalytics

[Analytic Partners @AnalyticGlobal]

Tariffs aren't just a finance headache! 🤯 Marketing teams can protect brand value & maintain momentum amidst price hikes. Learn how to use Commercial Analytics to act strategically:https://t.co/uIjwtZoB9c #marketing #analytics #tariffs #uncertainty

[Analytic Partners @AnalyticGlobal]

Don't just react to tariffs – strategize! 🚀 "Tariff Defense" offers a roadmap for #brands to leverage analytics, avoid pitfalls, and preemptively plan. Read how: https://t.co/WNIxOvWdeJ

#tariffs #strategicmarketing #marketing #finance #commercialanalytics