Wrapping up some major upgrades to the @bullet__ex platform.
New launchpad contracts about to roll out as well.
$BOSS and $TOXIN integrations shortly after that.
Want to know what's happening on Robinhood Chain every day... and who to follow to be in the know?
I'm building something for this. Today's edition is live: every token that mattered in the last 24h and the accounts worth following.
Still a bit rough.
https://t.co/5U9L0OeESw
INSANE RESULTS 🤯
I’m honestly blown away...
When we first started Juicy, @Anysa0x and I spent a ton of time on Discord.
Pulling up tweets.
Talking through replies.
Trying to figure out how she should show up on crypto Twitter.
She was newer to CT, and I was helping her get oriented.
There were days she’d do hundreds of replies and struggle to break 5–10k impressions.
We tried different angles over the months.
Some worked a bit.
Most didn’t.
Eventually she backed off.
Three days ago, I gave her access to a new tool I just wired into $JUICY on the backend.
Holy shit.
This is with dramatically less time invested.
I pissed people off a bit the other day by switching to the new $JUICY UI so abruptly... but I had a good reason.
Juicy as a word - and especially with our branding - didn't work for a regular app. It's obviously adult leaning.
But I really liked the concepts we came up with, so here's what we're going to do.
I'm almost finished with something new called "neon" that I've been working on for a whileeee.
What's neon?
Neon is for lounges. (Get it?)
Think Reddit x Discord.
We built this several months back. It's what is powering @TextureLounge and a couple other things.
This is a modified version of the last version of Juicy. But we needed to upgrade the frontend and rebrand it.
What's nice, you will be able to do all of the things that you could do in the old Juicy as a creator. The key difference is just discovery.
There can theoretically be 18+ lounges the same way there are 18+ subreddits. But users will specifically have to want to see that, and it will have to be labeled appropriately.
The new https://t.co/tmRrJzZ3g9 app will become a distribution channel for any creator who wants to use it, but will have some deep integrations available with neon as well.
Creator coins will have an interesting use case in lounges as well, and they'll continue to be paired with $JUICY tokens for continuity.
$JUICY stakers will also receive the same fees from transactions on Neon.
I've had some pretty major life stuff happen in the past couple of weeks.
On top of that, I got stranded with very limited tech access for a few days during holiday travel, and then got mega sick when I got home.
It was pretty chaotic, but it's leveling off now.
A few things I am seeing perfectly clearly:
1. Crypto Twitter is not a market
There are different archetypes obviously of people in CT. You have degens, real tech believers, chain maxis, airdrop farmers, and so on.
Each of these are very, very niche in a global sense. Some are even harmful.
People who roam from product to product farming airdrops are not customers, they are vultures. User feedback and activity based on this is totally worthless.
As long as you can make money this way, more power to you. But if you are a builder, you need to see this clearly.
A market is made up of people who buy and sell based on supply and demand, not endless ponzis that create artficial money from the sky.
2. $JUICY has become incredibly confusing
When we started, the idea was clear. People instantly understood. Some loved it, some hated it - but it was clear.
What we realized a few months into it was that we'd need to accept credit cards to scale to the adult world, because there just weren't that many people in crypto who wanted to spend their crypto on content.
We could either pivot to be more open to more things to match what we thought "the market" was at the time (crypto twitter), or we would have to move out of web3.
We chose to broaden out.
But now if you show Juicy to a random person, there's no way they just "get it". Contrast this with the feeling when I'm pitching Texture in person, and everyone instantly gets it.
3. Ironically, creator coins make it very easy to accept credit cards
This is probably going to sound very bizarre. I invented a new approach to this that will be exciting to show people.
It's going to take some time to build out, but Juicy is going to catch a fresh breath soon and reach its full potential.
But the product will be different than today in many ways, and the emphasis will be on cash flow and ROI from advertising to an adult-oriented (actual) market.
The goal isn't to bring users onchain. It's to get customers for our business and our creators.
It just happens to use blockchain for the rails.
And yes, when this kicks up, obviously we will still be rewarding stakers.
4. I have to change my approach to Twitter
Having a community and being part of a community like this can be nice, but customers are typically going to be elsewhere.
That means most of my time and energy (by far) needs to be on product and business development outside of this app.
When we have updates, we'll push them through regular channels.
And tbh we're going to work on figuring out how to best leverage the global X community that is interested in adult content instead of being shy about offending the crypto community.
As I said a couple weeks back, we need to actually make money.
After unplugging my brain (not really on purpose) for the past weeks, it's wild to me that I got sucked into this mindset of trying to control the narrative on this app.
Even if I wasn't saying anything, it was always on my mind.
It's a borderline impossible task with very little reward.
On the other hand, if we spend our time working on ad campaigns and driving revenue, we will generate cashflow which solves a lot of problems.
The switch has fully clicked away from “cool things for the community” to “solve real problems and make money”.
Price action on tokens is not ideal. But we keep going.
The past weeks have been incredibly eye opening. A lot of amazing experiences that I am still digesting and will write about soon.
I hope everyone had an awesome Thanksgiving.
I’m sitting at my parent’s house chilling and doing some writing/thinking.
I sketched this up.
In the past *year* - I’ve created a LOT of software.
Many people loved what we made, but weren’t thrilled with the adult aspect, which I understand.
Other people loved the adult aspect.
So we tried to make a bunch of groups happy that realistically don’t belong together in the same product.
Same tech. Different audiences.
I am sharing this as a sketch bc it’s very much a draft of what’s in my head.
One thing I think we’re going to do is extract an actual information sharing protocol that everything is riding on now.
Converting to a protocol is non-trivial and will take some time.
A second thing I’m considering is forking Juicy into a clean version and an adult version, with the adult version being “Juicy” and the cleaner version being a new name.
The way it’s built, it’s quite easy to do. The main question is related to marketing.
But the truth is most adult traffic either comes from ads or from creators marketing themselves, not from CT.
So essentially all Twitter marketing would be directed at the new product, and we’d focus on scalable ads for Juicy and some smaller adult-only experiments we are running.
This lets us have a unified message that we are presenting to the crypto world, instead of this convoluted presentation we have now.
In “clean” products, the use of $JUICY would still be there but mostly invisible.
So creator coins are still paired, but you just buy and sell into $ETH inside the app. This has a massive positive influence on $JUICY if the app gets popular, but without being obvious.
The lightning bolt iconography is strong and can stay consistent across apps.
I will get into how I see Texture fitting into this and lounges in the next day or two.
More soon.
It’s incredible reading all the takes here and realizing how badly people understand this business.
There is an army of people involved to generate this kind of revenue, plus a serious set of addicted whales.
She is for sure making bank, but it’s not “she posts thirst traps and earns 9-figures” lol
Today we released a completely new app none of you know about. Built on top of Juicy.
Credit card payments.
Running ads and now we are entering into optimization.
We are not waiting on the market. We’re going to make a disgusting amount of money, whatever happens to the charts.
And yes, same % will flow back to stakers.
$JUICY