The best part about AI coding is that I don't have to know everything.
The worst part is occasionally realizing I don't know anything about what I just built.
Loom turned every shared video into a distribution channel.
One user sent a video, another discovered Loom, and the loop continued.
The best distribution channel can be the product itself.
Finding your audience? Start here.
These 5 platforms can help you discover who they are, what they need, and where they already spend their time.
Save this for your next customer research session.
A distribution lesson from Calendly:
Your product can be your distribution channel.
Every shared link puts the product in front of someone new.
Maybe you don’t need another growth hack.
You just need to find the one hiding in your product.
Just learned a new distribution concept: Distribution Wedges.
Instead of building an audience from scratch:
Find an existing audience → solve one specific problem → earn attention → expand.
Start narrow. Get your foot in the door. Then grow.
Spent 3 hours making a post.
12 people saw it.
Maybe the content wasn’t bad.
Maybe nobody got a chance to see it.
Creating is half the job.
Getting it seen is the other half.
Something I’m learning about distribution:
The same idea can flop on one platform and take off on another.
Not because the idea changed.
The context did.
Maybe distribution isn’t about finding the biggest audience.
It’s about finding the audience that already cares.
Been thinking about distribution lately.
You can spend 3 hours making something genuinely useful.
Then spend 3 seconds posting it.
And wonder why nobody saw it.
Creating is one skill.
Getting attention is another.
Built the product.
Bought the domain.
Made the logo.
Posted on Twitter.
Surely the customers are coming.
Any minute now.
Learning GTM the expensive way.
Spent 3 months building a product nobody asked for.
Now I’m learning GTM.
So far, my biggest growth strategy is discovering who I should’ve talked to before building it.
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