Andreea Gleeson

CEO of beatBread
Former CEO of TuneCore
Building the Future for Artists
Fiercely Independent + Mom + Wife

[Andreea Gleeson @AndreeaGleeson]

A new chapter begins today: I’ve joined beatBread as CEO, and I’m ready to get building ❤️

I step into this role with enormous respect for beatBread’s founder, Peter Sinclair, who passed away last year. I had the privilege of knowing Peter and always admired his vision and his deep belief that independent artists should have better options to fund their careers.

That mission is a big part of what drew me here.

For too many artists, getting meaningful capital to invest in their careers can mean giving up ownership, control and flexibility. beatBread was built to create another option: access to growth capital on artist-friendly terms, while giving artists more choice and control over their careers.

If you’ve followed me for a while, you know how much of my career has been focused on one question: What do independent artists need next?

I believe better access to capital is a huge part of the answer.

I’m honored to build on what Peter started and incredibly excited to work closely with Ishan Sachdev and Tracy Maddux, and to roll up my sleeves with the amazing beatBread team, including co-founder Matthew Tilley, David Zollinger, Carolyn McMahon, Michael Poole and so many others.

There’s a lot we want to build. More options. More flexibility. More markets. More ways for artists, songwriters and independent music businesses to invest in themselves and grow on their own terms.

There is a lot to build, a lot to learn and an enormous opportunity ahead. I’m excited to get to work. Here’s to the next adventure! 🍞❤️

#IndependentArtists #ArtistDevelopment #MusicBusiness #MusicTech #beatBread

[Andreea Gleeson @AndreeaGleeson]

Big news for beatBread! 🚀🎶

I'm so excited to welcome five incredible leaders to our newly formed Advisory Board!

🎵 Scott Sellwood — @Meta
💰 Johan Ahlström — Co-founder, @KOBACapital
✨ Oana Ruxandra — Founder & CEO, @pophatch
🤖 Jeremy Sirota — Suno, former CEO of Merlin
🎧 Adam Parness — Former Global Head of Music Publishing, @Spotify

Each has helped shape the music industry in their own way, and together they bring an incredible mix of experience across music, technology and finance.

Independent artists, songwriters and music companies are building increasingly sophisticated businesses, but the financial tools available to them haven't always kept pace. We're focused on changing that. Scott, Johan, Oana, Jeremy and Adam collectively bring a wealth of expertise spanning music, technology and finance. They've each played an important role in shaping the industry we know today, and I'm excited to have their experience and perspectives to help us think through what's next for beatBread and the independent music economy.

A huge thank you to all five for believing in our mission and joining us on this journey. We're working to build the next generation of financial infrastructure for independent music, and I can't wait to see what we accomplish together! ❤️

Press:
🗞️ @MusicWeek: https://t.co/bd89LDcceY
🗞️ @billboard: https://t.co/mFb7NOaTWN

[Andreea Gleeson @AndreeaGleeson]

I’m honored to be included in Buzz Music Magazine’s “12 People Building, Protecting & Changing the Independent Music Ecosystem You Need on Your Radar” list 🎶

What I especially appreciate about this list is the thinking behind it. Independent music has never been more accessible, but building a sustainable independent career has also become increasingly complex. Artists today are navigating content, branding, touring, publishing, funding, fan development, distribution and business strategy, often without the resources of a traditional team around them.

Buzz highlights the growing ecosystem being built to meet that need: founders, entrepreneurs, managers, strategists and community builders creating new businesses, tools and resources that give artists more options outside conventional industry structures.

I’ve spent much of my career working to help build that infrastructure and expand what independence can look like for artists.

That mission is very much at the heart of my new chapter as CEO of beatBread. As independent artists increasingly operate like their own businesses, access to capital is becoming just as critical as access to distribution. We’re focused on giving artists, songwriters, labels and other music companies more flexible ways to access funding, invest in their growth, and build sustainable businesses while maintaining ownership and control.

There is still so much opportunity to build better infrastructure around independent creators, and I’m excited to be part of what comes next 🚀

Thank you @BuzzMusicLA for the recognition and for shining a light on the people helping build, protect and evolve the independent music ecosystem.

🔗 Full list: https://t.co/zT35nunTyE

#IndependentMusic #MusicIndustry #MusicTech #ArtistFunding #CreatorEconomy

[MBW @musicbizworld]

Former TuneCore chief Andreea Gleeson appointed CEO of beatBread

https://t.co/f2xZj81S8m

[Music Week @MusicWeek]

BeatBread appoints ex-TuneCore leader Andreea Gleeson as CEO with plan to expand presence outside US https://t.co/XoTbMVSNXa

[Andreea Gleeson @AndreeaGleeson]

A new chapter is loading… 👀

[Andreea Gleeson @AndreeaGleeson]

Huge congratulations @russdiemon 👏👏👏

[billboard @billboard]

NMPA Honors ‘Losin Control’ Singer-Songwriter Russ for Racking Up 26 RIAA-Certified Songs
https://t.co/3TSvdB6zUD

[Andreea Gleeson @AndreeaGleeson]

Nashville next week.

I’ll be joining @_alexandrakay and Beth Keith at the @MMFUS Nashville Summit for a keynote:

Own the Fan: Rewriting the Playbook

We’re digging into what it takes to turn audience into owned fan relationships that drive real careers.

Alexandra has built a highly engaged fanbase translating into chart success and sold out tours. Beth brings the strategy, connecting audience growth to touring, revenue, and long term career building.

If you’re building in music right now, this is the conversation.

📍 The Mechanical Licensing Collective
📅 April 17
⏰ 2:00pm
🎟 Register here: https://t.co/eBdSpOWORm

#OwnTheFan #MusicIndustry #CreatorEconomy

[Music Managers Forum @MMFUS]

🎤 Speaker Announcement!

.@AndreeaGleeson joins the #MMFUS Nashville Summit as keynote spkr on April 17 @MLC_US - day of panels, presentations & networking for artist managers, self managed artists & #musicindustry.

Learn, connect & grow. 🤝

RSVP: https://t.co/KJdo9GpCJn

[Andreea Gleeson @AndreeaGleeson]

Still feeling the energy from @sxsw .

Grateful for the moment, the audience and @russdiemon trust allowing me to really show (not just tell) his coming up story.

Thank you SXSW 🤍

If you missed it, you can watch here:
🔗 https://t.co/9LvDmYLhZS

#SXSW2026 #SXSW #MusicIndustry #IndependentArtists #CreatorEconomy #FutureOfMusic #MusicBusiness #ArtistEntrepreneur

[Andreea Gleeson @AndreeaGleeson]

Thank you to everyone who came out for our @sxsw Music Keynote, “Make Your Own Wave,” with @russdiemon.

We talked about how he built his career independently, what it really means to own your path, and the personal side of growth along the way.

It felt really honest, really intimate—and honestly, we laughed a lot up there. You could feel that energy in the room. I’m so glad everyone got to see Russ the way I know him.

Watch the full recording: https://t.co/9LvDmYLhZS

#SXSW2026 #SXSW

[Andreea Gleeson @AndreeaGleeson]

At the @SXSW Music Keynote with @russdiemon we’ll talk about what it really takes for an independent album to compete with major label releases.

His album W!LD debuted:
#10 Billboard 200
#1 Independent Album
#2 Rap
#2 Vinyl Sales

Part of the strategy? Signing 20,000+ albums for fans.

We’ll unpack that, direct-to-fan strategy, and the future of independent artists.
📅 March 17 | 1–2 PM
📍 Hilton Austin Downtown
🔗 https://t.co/Qvq766VYss
#SXSW2026 #SXSW #IndependentArtists #CreatorEconomy #FutureOfMusic

[Andreea Gleeson @AndreeaGleeson]

Excited to be giving the @sxsw Music Keynote with @russdiemon next week.

Our conversation, “Make Your Own Wave,” will explore how artists today are building careers differently, combining creativity with real entrepreneurial thinking, owning their work, and designing systems that allow them to succeed without gatekeepers.

Russ is one of the clearest examples of that shift.
📅 March 17
🕐 1–2 PM
📍 Hilton Austin Downtown
🔗 https://t.co/Qvq766VqCU

#SXSW2026 #SXSW #IndependentArtists #CreatorEconomy #FutureOfMusic

[Andreea Gleeson @AndreeaGleeson]

Ahead of our @sxsw Music Keynote, @russdiemon and I spoke with Steve Baltin at @Forbes about independence, artist ownership, and the future of the music industry.

From direct-to-fan relationships to creators thinking like founders, the next era of music is already being built.

Read the interview:
🔗 https://t.co/d7ByUw3Kn0
SXSW Music Keynote: Make Your Own Wave
📅 March 17 | 1–2 PM
📍 Hilton Austin Downtown

🔗 https://t.co/Qvq766VqCU

#SXSW2026 #SXSW #IndependentArtists #CreatorEconomy #FutureOfMusic

[Andreea Gleeson @AndreeaGleeson]

Still thinking about what a special night the She Rocks Awards was ✨

Being introduced by Vicki Peterson from The Bangles was surreal in the best way. Her music helped shape an era, and getting to share that moment with her felt incredibly full circle.

I was also so grateful to finally meet Laura Whitmore, the founder of the Women’s International Music Network and She Rocks. Laura has been a true pioneer in pushing gender equity forward in the music industry, and seeing the community she’s built come together in one room was really inspiring.

One of the most meaningful parts of the night was being recognized alongside so many extraordinary women. A few hold a particularly special place for me. Heather Dembert Rafter, whose advocacy and industry contributions continue to create real change. Lisa Worden, whose programming work at radio shaped so much of my early exposure to the artists I fell in love with. And Rachel Platten, whose song Fight Song has been a deeply personal anthem for me. Watching that song become a shared moment for the entire room was something I won’t forget.

What makes She Rocks so powerful is how it brings together artists, executives, advocates, students, and innovators all in one space. It’s a reminder that impact in music happens at every level and that when women thrive, the entire industry moves forward.

So grateful to be part of this community and this moment 💛🎶

[Andreea Gleeson @AndreeaGleeson]

Honored to be recognized on Billboard’s Power 100 List, alongside the leaders shaping the global music industry.

Congratulations to everyone recognized this year:
https://t.co/U1bwVoohiS

#musicbusiness #musicindustry #leadership

[Andreea Gleeson @AndreeaGleeson]

Last Friday at the She Rocks Awards, I had the honor of accepting the Powerhouse Award, and I’m still taking it in 🤍

When I sat down to write my speech, I spent a lot of time thinking about what being a “Powerhouse” actually means to me. I realized it’s not about titles or volume. It’s about building. Solving hard problems. Staying in the work even when it’s uncomfortable. And moving things forward in a way that creates real, lasting impact.

Receiving this award also came at the close of my ten-year chapter at TuneCore, which made the moment especially meaningful. I’m incredibly proud of what we built over the last decade, not just the growth, but the responsibility we carried alongside it. Expanding access for independent artists and pushing forward equity and transparency were intentional choices, because leadership isn’t just about what you grow. It’s about what you choose to fix.

What made the night truly special was the room itself. Artists, executives, students, and legends all together, celebrating impact across music and audio. That’s the magic of She Rocks. When women thrive, the entire industry gets stronger.

So grateful to the Women’s International Music Network, NAMM, and everyone doing the real work of change. Honored by the recognition, proud of this community, and excited for what we keep building next ✨🎶

#sherocksawards #WomenInMusic #MusicIndustry #Leadership #RepresentationMatters #GenderEquity #WomenSupportingWomen #InclusionInMusic #NAMM2026 #MusicBusiness #CreativeLeadership @NAMMShow

[MusikWoche @MusikWoche]

Wie Andreea Gleeson in einem internen Memo bekanntgibt, wird sie künftig nicht mehr als CEO von TuneCore tätig sein. Dem Mutterkonzern Believe bleibt die Managerin als strategische Beraterin erhalten. Einen Nachfolger präsentierte Believe bislang nicht.

https://t.co/mHUGIgkAz4

[Variety @Variety]

Andreea Gleeson Stepping Down as TuneCore CEO https://t.co/jkZaJDF8IN

[billboard @billboard]

Andreea Gleeson Steps Down as TuneCore CEO: ‘My Belief in This Company Is Unwavering’
https://t.co/72pM19aBbU