Andrew Hovells

The Northern Planner, I plan, I swim, I make tea in the pot

[Andrew Hovells @AndrewH]

https://t.co/3zbP7uXENx
I'm now 50. Instead of the usual edited self serving list of things you can learn from the fruits of my knowledge, here's 50 honest things you should avoid - because I've done or seen them

[Andrew Hovells @AndrewH]

@johndodds Drier than the Sahara

[Andrew Hovells @AndrewH]

50 today I may look it, but I still feel 30

[Andrew Hovells @AndrewH]

@johndodds 😂😂

[Andrew Hovells @AndrewH]

The danger of trying to be special https://t.co/aTZ2QFRsOq

[Andrew Hovells @AndrewH]

When it comes to content, think like a publisher, me more Channel 4 https://t.co/qzJ0gMEBDK

[Andrew Hovells @AndrewH]

Strategy cuts new meaning from mess 
Word are your scalpel 
Not lazy words that make word hard 
Not long words,  many words, many slides
Not clever words that make you look stupid
The hard work of words people wish existed
To provoke ideas the world wish existed

[Andrew Hovells @AndrewH]

https://t.co/KFkStinBfZ

Use more salt and butter in strategy

[Andrew Hovells @AndrewH]

What agencies can learn from cycling and swimming and why resilience is overrated https://t.co/bn4Wyjos7t

[Andrew Hovells @AndrewH]

@BarclaysUK so when are you actually going to implement the mortgage charter you’re getting PR from? All words no action

[Andrew Hovells @AndrewH]

https://t.co/U8w4jfk0yu
Starting is hard, how to work with procrastination and ways to start well when you finally stop sitting on your hands

[Andrew Hovells @AndrewH]

Doing a pitch in person for the first time since 2019

[Andrew Hovells @AndrewH]

Come on G!!!! (this will mean nothing to most of you)

[Andrew Hovells @AndrewH]

Slight update to The Rules, tongue still firmly in cheek https://t.co/WOdQZCux3r

[Andrew Hovells @AndrewH]

The only questions you need in a creative review - just three https://t.co/Qsi0v4kuSs

[Andrew Hovells @AndrewH]

https://t.co/T0JXIlfapO
Forget flashes of insight, take the pressure off and learn from evolution

[Andrew Hovells @AndrewH]

Considering how agencies are supposed to come up with original ideas, it's amazing how conservative they are, expecting everyone to fit the culture and work in the same way. Hire different, look for misfits, create positive friction.

[Andrew Hovells @AndrewH]

Two questions to cut through the rubbish if you're a planner. 1) If the brand disappeared overnight, what would be missed? Cut's through frameworks and such like a knife through butter. 2) How could we totally mess up this brief? Cut's through wooly briefs like a lightsaber

[Andrew Hovells @AndrewH]

Just 10 minutes outside first thing can transform your day. Espresso helps too

[Andrew Hovells @AndrewH]

Northern Planner: We only see what we look for. The danger of knowing what you want to prove https://t.co/NAAh3lEnqY