Anna Mackenzie

Startup Advisor, Mentor & Writer ❤️‍🔥
Helping you build a future-proofed, independent portfolio career of many clients, projects and income streams.

[Anna Mackenzie @annaclmack]

I've always done cold outreach but this practice has 100% helped me ritualise courage and take bigger swings. I wrote about it here if you'd like to adopt something similar:
https://t.co/X7BW8Tvwki

[Anna Mackenzie @annaclmack]

I have this weird little ritual where every week I email someone who’s out of my league, out of the blue. I call this ‘Shoot Your Shot Wednesday’ and it looks something like this:

[Anna Mackenzie @annaclmack]

→ I blast my most upbeat song du jour (currently 12 to 12 by sombr)
→ I whisper “here goes nothing” and press send
→ I move on with my day

[Anna Mackenzie @annaclmack]

A good reminder to stick with it and trust the process ❤️

[Anna Mackenzie @annaclmack]

I think I accidentally found a niche and I don’t know how to feel about it 😂

[Anna Mackenzie @annaclmack]

Also it’s worth noting that I’ve been writing every single day for the past 18 months without any niche in mind, and this is the first time I’ve stumbled across something that I feel I could talk at length about. Good things take time, evidently.

[Anna Mackenzie @annaclmack]

@david_perell @1WriteofPassage Highly recommend!

[Anna Mackenzie @annaclmack]

@Nicolascole77 Writing for 30 minutes every day 🤩

[Anna Mackenzie @annaclmack]

@githii The direct advertising of drugs and pharmaceuticals. What the?!

[Anna Mackenzie @annaclmack]

@nhallam My bad

[Anna Mackenzie @annaclmack]

@kortexco So true!!!

[Anna Mackenzie @annaclmack]

@sophievenz If you find out let me know

[Anna Mackenzie @annaclmack]

The lesson? A great idea is always buried underneath a pile of terrible ones.

If you want to find one of your own, start digging.

[Anna Mackenzie @annaclmack]

Sometimes when I sit down to write my weekly newsletter I can’t come up with a good idea for the life of me.

I’ll stare at the blank page on computer screen, willing something brilliant to pop into my mind.

It almost never does...

[Anna Mackenzie @annaclmack]

I’ve recently tried a new approach to generating great ideas; brainstorming bad ones. I spend 5 minutes coming up with crappy ideas, the worse the better. I start furiously typing whatever comes into my brain until after a few minutes, I inevitably strike gold.