Ainsley Maivia

I help SaaS founders attract leads

news, updates, free guides on SaaS:

[Ainsley Maivia @AnsleyMaivia]

Join our community to get your news, updates, and free guide on writing a landing page: https://t.co/Ih4Q7KSmaH

[Soham Mehta @sohmehta]

i got to $120k revenue without doing half of this.

no product hunt. no 50 chatgpt blog posts. no facebook ads.

what actually got me my first 100 users (no bs):

1) dm'ing people who had already complained about the exact problem i was trying to solve on LinkedIn and X. keep it short and simple.

2) replying under every post in the niche for 30 days. not “check out my tool.” actual answers with insights.

3) obsessing over the first 20 users. be it calls, loom videos, or fixing their setup myself.

4) posting the $$ numbers. $0. then $10k. people trust authenticity.

ads and blogs only start working after some users are already paying you. before that 90% of the job is just talking to people who already have the problem.

are you stuck at getting users for your product?

comment the product link and i’ll tell you how i'll go about acquiring your first 100 users.

first 10 comments get a loom video.

Disclaimer - I lead growth at a YC startup

[Ainsley Maivia @AnsleyMaivia]

@DevMarDe true

[Ainsley Maivia @AnsleyMaivia]

6 weak SaaS landing page outcomes:

-Save time
-Work smarter
-Grow faster
-Increase productivity
-Simplify your workflow
-Get better results

They're vague.

Name the specific result, timeframe, and transformation instead.

[Ainsley Maivia @AnsleyMaivia]

3 questions your SaaS landing page should answer immediately:

-What will I achieve?
-How will my life/work change?
-How soon will I see the result?

Features explain the product.

Outcomes explain why one should care.

[Ainsley Maivia @AnsleyMaivia]

Your SaaS landing page shouldn't explain what your product does.

It should explain what changes for the customer after they use it.

“Automate your reports” is a feature.

“Get your weekly report without spending 3 hours building it” is an outcome.

[Ainsley Maivia @AnsleyMaivia]

Bland CTA:

-Get Started
-Learn More
-Sign Up

Better CTA:

-Start Free Trial
-See How It Works
-Build My First Report

The closer your CTA is to the user's desired outcome, the less work they have to do to understand it.

[Ainsley Maivia @AnsleyMaivia]

3 CTA mistakes that quietly kill SaaS conversions:

-“Submit” instead of an outcome
-Multiple competing CTAs
-Asking for commitment before proving value

Your CTA should feel like the natural next step, not a leap of faith.

[Ainsley Maivia @AnsleyMaivia]

get your free guide on demand validation and landing page conversion: https://t.co/Ih4Q7KSU0f

[Ainsley Maivia @AnsleyMaivia]

Your CTA isn't a button. It's the next step in the customer's decision.

Make it:

-Specific
-Outcome-focused
-Easy to understand

“Get started” tells me nothing.

“Start my free trial” tells me exactly what happens next.

[Ainsley Maivia @AnsleyMaivia]

How to write a SaaS landing page that converts:

-Start with the customer's biggest pain
-Promise one clear outcome
-Show exactly how the product delivers it
-Add proof
-Make the CTA frictionless

Great copy captures demand.

[Ainsley Maivia @AnsleyMaivia]

The best SaaS landing page copy does 3 things:

-Names the problem better than the customer can
-Makes the desired outcome feel tangible
-Removes the reasons to hesitate

You aren't trying to impress visitors.

You're trying to make the decision easier.

[Ainsley Maivia @AnsleyMaivia]

5 things every SaaS landing page needs:

-A painfully clear headline
-One specific promise
-Proof that reduces doubt
-A CTA with obvious value
Copy that answers “Why should I care?”

Your visitor shouldn't have to figure out what you do.

[Ainsley Maivia @AnsleyMaivia]

Your best customer on X might never interact with you.

They might read your posts for 3 months without liking a single one.

Then one day, when they have the problem you solve, you’re the first person they think of.

Don’t confuse engagement with attention.

[Ainsley Maivia @AnsleyMaivia]

One of the biggest X misconceptions:

“You post to meet other founders.”

No.

You post so the right customers can repeatedly encounter your thinking.

The founders replying to you are visible.

The customers reading silently are not.

[Ainsley Maivia @AnsleyMaivia]

Free guides: https://t.co/Ih4Q7KSmaH

[Ainsley Maivia @AnsleyMaivia]

Posting on X can make you feel like you’re meeting hundreds of founders.

But founders aren’t necessarily your customers.

Your customers may never reply, like, or follow you back.

They’re reading quietly.

[Ainsley Maivia @AnsleyMaivia]

5 things niching down gives a SaaS company:

-Sharper positioning
-Clearer messaging
-Better product decisions
-More relevant customer feedback
-Stronger word of mouth

Broad gets you compared.

Specific gets you remembered.

reply "demand" to get ur free guide in dm. must follow

[Ainsley Maivia @AnsleyMaivia]

Want your SaaS to stand out?

Niche down:

-Pick one customer
-Solve one painful problem
-Use their language
-Build around their workflow
-Become known for that problem

You don't need everyone to notice you.

You need the right people to think, “He built this for us.”

[Ainsley Maivia @AnsleyMaivia]

Free guides: https://t.co/Ih4Q7KSmaH

[Ainsley Maivia @AnsleyMaivia]

The fastest way to become forgettable in SaaS is to build for everyone.

“Project management for businesses” is a commodity.

“Project management for 20-person creative agencies” is a category.

The narrower you go, the easier it becomes to own a problem.