Are you looking for creativity in your business content?
Here I am, writing content for the insurance restoration industry and talking about creativity.
Hey, I got a niche. It's in the insurance restoration industry.
Dm me if you are a roofer, mitigation contractor, attorney, or restoration contractor and want to increase your website traffic and leads, and improve your online presence.
#property#insurance#restoration#roofing
👉 Your audience does not care whether you think you are the expert. Show them you are the expert.
👉 They do not care you think you are the best - show them why you are the best.
👉 They do not care about the "needs" you can fix - say what you can fix.
#content#business
Everything from how you decided to start a business to where you are now is your business story.
💡 Stories differentiate a company from its competitors.
💡 Your personal story differentiates you from anybody else.
Use stories to connect with your audience
#content#business
There is a little service package I can offer to help you grow online.
👉 1 blog post
👉 5 LinkedIn and Facebook posts
👉 10 Twitter posts
👉 And 10 Instagram posts.
Want it? Leave a DM, and I'll get back to you before the next full moon.
#content#business#roofing
People connect with people, not with logos.
👉 Share business stories on LinkedIn, experience on past projects, difficulties you faced, and how you solved them.
👉 Share personal stories.
That is the recipe for differentiation
#business#content
Keep the following in mind:
��� Business stories differentiate a company from its competitors.
💡Your personal story, your history, differentiates you from anybody else.
Use stories to your advantage
#business #content #storytelling
Interview your audience and find their pain points.
Interviews are, by far, the best way to understand your audience.
You can also interview your past and current clients.
The problems they had are similar to your online readers.
#business#content
Use the PAS formula on a slightly larger scale - your roofing blog post.
👉 You present a problem in the headline and introduction.
👉 Agitate in the first subheading.
👉 And solve in the following subheadings.
#business#content#roofing
How to identify your audience's pain points:
👉 Read their content.
👉 Write engaging posts and comments.
👉 Conduct interviews.
All that is left now is to include their pain points in your content 🔥
#business#content
3 Tips to turn your website into a lead-generation machine
👉 Create bottom of the funnel content
👉 Describe the problem, magnify it, and provide a solution.
👉 Strategize with your CTAs
#business#content#roofing
Strategize with your CTAs
A classic mistake many roofers and other contractors make is to bombard the visitors with selling lines and calls to action immediately as they visit the site.
Not every visitor is ready to buy.
#business#content#roofing
Almost every restoration or construction business you find online says the same things in their content.
❌ We are the best because of our experience
❌ We can help you with our expertise
Try using your experience as a differentiation point!
#business#content#roofing
A simple trick to make sure your website content is unique
👉 Open your and your competitor's website side to side.
👉 Remove everything but words
👉 Can you now tell a difference between your content and your competitor's? Could your audience?
#business#content
Here are two stats you need to grow your roofing business
👉 Businesses who blog increase their leads by 67% according to SEMrush.
👉 And about 50% of roofing customers start their search online according to BlueCorona.
#content#business#roofing
Do your business content get the same traffic as a history museum at midnight? Give me 90 days, and I will fix it.
Here's the weekly content you receive with it:
👉 1 blog post
👉 5 LinkedIn and Facebook posts
👉 10 Twitter posts
👉 And 10 Instagram posts.
#content#business
Reasons to outsource content:
👉 Onboarding a freelancer is faster than hiring in-house.
👉 You can easily stop collaborating.
👉 You can outsource only a portion of your content.
👉 Save yourself a ton of hours even if you don’t need someone full time.
#business#content
Boost sales with social media 📈
👉 Integrate social proof in your content.
Mouth-to-mouth is influencing more than 80% of buyers.
Share costumer reviews, success stories, and anything similar proving the quality of your work.
#business#content
If you invest in creating good content, don’t stop after a few months because it isn’t working as you expected.
Give it at least six months, or even better, a year.
#busienss#content
Blog posts are perfect for long-tail keywords because they give you an opportunity to:
👉Create valuable content for your target audience .
👉Inspire trust in your business.
👉Place meaningful calls to action.
#content#business
@SMC_Growth @uCloudify A small section of my approach:
1. Research what works for the competition
2. Find a differentiating point
3. Post content combining the first two
4. Engage with the audience (a lot!)
5. Find their pain points
6. Include their pain points in your content
7. Analyze
Don't fall into the trap and think that all it takes for your business to succeed online is writing content daily.
That's not how it works.
#business#content#roofing
Your best bet is to reach out to me if you run a roofing, water damage & mold, estimating, PA, or another business in the insurance restoration industry.
I can help you grow online. Give me 90 days.
#content#business#roofing#insurance