@AlanKohler@abcnews Hey @AlanKohler what kpi’s / economical data is being looked at by our governments on multiple generations co living under 1 roof now. 7 years between census isn’t actionable so what is? Bank of Mum and Dad is serious economic activity that seems hidden.
5 TikTok Tips Every Small Store Can Use to Punch Above Their Weight
What I am learning about so I can create using Midjourney, Veo3 & DaVinci Resolve.
.. a thread 🧵
5. Turn comments into content
• Reply with video to FAQs or positive comments
• Use objections as fuel for your next video
• Let customers help you shape the narrative
Your comment section is a goldmine—mine it daily.
@PayPerMitch Do the keyword research and sort the list by CPC. The keywords with really high bids are the ones you want to address in your white paper. Super easy these days with Claude / Chat etc.
Small stores can beat big brands on TikTok—if they play smart.
• Focus on 1 product per video, not your whole store.
• Hook attention in the first 2 seconds—fast cuts, bold claims, or movement.
• Use trending sounds, but make them relevant.
• Reply to comments with videos.
3 Focus Areas Ecommerce Marketers Must Master For Success in 2026.
Last week I watched an AI advertising playbook webinar—twice.
It was that good.
The core idea?
Marketing in 2026 is already happening right now—for the early adopters.
If you want to stay competitive, here are the three big focus areas ecommerce marketers need to double down on:
1. AI-Powered Content Creation
Speed wins.
AI now allows you to generate content at scale—faster than ever before.
The new strategy?
Quantity over perfection.
Launch, learn, and iterate quickly. Think daily creative testing, not quarterly campaigns.
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2. Maximise Your Backend LTV
Google has gone full pay-to-play.
They camp on your brand, force you to bid on your own terms, and tax you on every sale—again and again.
That’s why lifetime value is everything.
Your profit is in the backend. Email. SMS. Subscriptions. Loyalty. Bundles.
If you don’t have a reactivation strategy, you’re feeding Google while starving your brand.
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3. Conversion Rate + Offer Optimisation
Offer > Product.
Stack value.
Bundle creatively.
Craft offers that feel irresistible—even in a competitive market.
Think:
Bonuses
Fast action incentives
Post-purchase surprise & delight
Bundled education or tools
Personalisation
Conversion Rate Optimisation (CRO) is no longer optional. It’s your leverage point.
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🎯 What I’m Working On
I’ve got a lot of irons in the AI fire right now—and I’ll share my progress with you as I go.
In the meantime…
👉 What are you learning and loving right now?
Drop a comment. Let’s swap notes.
I've heard a lot of complaints about #Veo3 videos not being good at portrait aspect.
But don't forget the size of the YouTube 6 second unskippable ad format opportunity.
Think 3 x 2s Beginning (Headline), Middle (KSP), End (CTA).
Then add these to your PMax campaigns. #ecommerce
@HeyJohnOliver a cool tip for finding good lead magnets is use Google Keyword planner. Export the list and search for {keyword} course or {keyword} training. Then search that and see what is being sold..