Anthony Idle

I’m a former Ecommerce Manager for 8 figure brands. Currently learning about AI video storytelling.

[Anthony Idle @Anthony_Idle]

A Lesson In Stillness For High-Performers Who Confuse Urgent Action With Smart Action https://t.co/3Fwp9wjgCv

[Anthony Idle @Anthony_Idle]

@AlanKohler @abcnews Hey @AlanKohler what kpi’s / economical data is being looked at by our governments on multiple generations co living under 1 roof now. 7 years between census isn’t actionable so what is? Bank of Mum and Dad is serious economic activity that seems hidden.

[Anthony Idle @Anthony_Idle]

What tips do you have for me & others that has helped you promote your products on TikTok? I can't wait for TT Stores to open in Australia!

[Anthony Idle @Anthony_Idle]

5 TikTok Tips Every Small Store Can Use to Punch Above Their Weight
What I am learning about so I can create using Midjourney, Veo3 & DaVinci Resolve.
.. a thread 🧵

[Anthony Idle @Anthony_Idle]

5. Turn comments into content
• Reply with video to FAQs or positive comments
• Use objections as fuel for your next video
• Let customers help you shape the narrative
Your comment section is a goldmine—mine it daily.

[Activate Digital Media @activatedigi]

🧵 How @VaselineBrand Turned 15-Second #BeautyHacks into a Titanium-Winning #GlobalCampaign

And why your brand doesn’t need a product launch —just a smart moment. 👇

[Anthony Idle @Anthony_Idle]

@PayPerMitch Do the keyword research and sort the list by CPC. The keywords with really high bids are the ones you want to address in your white paper. Super easy these days with Claude / Chat etc.

[Anthony Idle @Anthony_Idle]

This seems so on the money right to me.

[foreplay.co @foreplay_co]

Check out the highlights from our Foreplay Fireside with @maxwellfinn

[Anthony Idle @Anthony_Idle]

Small stores can beat big brands on TikTok—if they play smart.

• Focus on 1 product per video, not your whole store.
• Hook attention in the first 2 seconds—fast cuts, bold claims, or movement.
• Use trending sounds, but make them relevant.
• Reply to comments with videos.

[Anthony Idle @Anthony_Idle]

3 Focus Areas Ecommerce Marketers Must Master For Success in 2026.

Last week I watched an AI advertising playbook webinar—twice.
It was that good.

The core idea?
Marketing in 2026 is already happening right now—for the early adopters.

If you want to stay competitive, here are the three big focus areas ecommerce marketers need to double down on:

1. AI-Powered Content Creation

Speed wins.
AI now allows you to generate content at scale—faster than ever before.

The new strategy?
Quantity over perfection.
Launch, learn, and iterate quickly. Think daily creative testing, not quarterly campaigns.

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2. Maximise Your Backend LTV

Google has gone full pay-to-play.
They camp on your brand, force you to bid on your own terms, and tax you on every sale—again and again.

That’s why lifetime value is everything.
Your profit is in the backend. Email. SMS. Subscriptions. Loyalty. Bundles.
If you don’t have a reactivation strategy, you’re feeding Google while starving your brand.

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3. Conversion Rate + Offer Optimisation

Offer > Product.
Stack value.

Bundle creatively.
Craft offers that feel irresistible—even in a competitive market.

Think:
Bonuses
Fast action incentives
Post-purchase surprise & delight
Bundled education or tools
Personalisation

Conversion Rate Optimisation (CRO) is no longer optional. It’s your leverage point.

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🎯 What I’m Working On

I’ve got a lot of irons in the AI fire right now—and I’ll share my progress with you as I go.

In the meantime…

👉 What are you learning and loving right now?
Drop a comment. Let’s swap notes.

[Anthony Idle @Anthony_Idle]

@eliweisss Nice. I'm all for AI taking this over. How come the ROAS is so low?

[Anthony Idle @Anthony_Idle]

I've heard a lot of complaints about #Veo3 videos not being good at portrait aspect.

But don't forget the size of the YouTube 6 second unskippable ad format opportunity.

Think 3 x 2s Beginning (Headline), Middle (KSP), End (CTA).

Then add these to your PMax campaigns. #ecommerce

[Anthony Idle @Anthony_Idle]

@MurrayFrost_ Send

[Anthony Idle @Anthony_Idle]

@HeyJohnOliver a cool tip for finding good lead magnets is use Google Keyword planner. Export the list and search for {keyword} course or {keyword} training. Then search that and see what is being sold..

[Anthony Idle @Anthony_Idle]

@nilegomez Love this! Thank you for the refresher.