Anthony Smith

Passionate about strategic marketing. Views are my own etc.

[Anthony Smith @AnthonySmithAus]

Universities produce plenty of strategic plans, but few articulate strategy. The problem is conceptual: strategy only exists in relation to competitors. https://t.co/aTkog5rZ6J

[Anthony Smith @AnthonySmithAus]

When you smoke delicious beef short ribs based on advice from the brilliant meat scientist where you work. Thanks Pete @PeteMcGil @UniNewEngland

[Anthony Smith @AnthonySmithAus]

@MichelleArrow1 @fbongiornoanu Here's our story https://t.co/cz3zlc6B6l

[Anthony Smith @AnthonySmithAus]

At a time when people need quality online education they can count on, it's a privilege to promote a uni with the best online credentials in the nation. @UniNewEngland #onlinestudy

[Anthony Smith @AnthonySmithAus]

Missed the gong but honoured to have been a finalist in Australia’s CMO of the Year Award at @AMI_Marketing_ awards last night. #MarketingExcellence

[Anthony Smith @AnthonySmithAus]

@UniNewEngland is up for 2 awards tonight at the AFR Higher Ed Awards for Community Engagement and Learning Experience. #proudtobeune

[Anthony Smith @AnthonySmithAus]

More evidence that professionals must develop a future proofing plan for careers because big change is imminent. It's why new developments like @UniNewEngland's Bespoke courses are so important #futureproof https://t.co/mZYkpMwqFX

[Anthony Smith @AnthonySmithAus]

-3 and snow expected this weekend. Will spend it by the fire with no.2 son on our #f14 Tomcat project

[Anthony Smith @AnthonySmithAus]

Spent time with our new VC @VCBrigidHeywood today reviewing data and market research - the time and energy Prof Heywood is investing to understand deeply who @UniNewEngland students are, and their needs and their motivations, is inspiring!

[Anthony Smith @AnthonySmithAus]

Thoroughly enjoyed the chance to spend the morning with new VC @VCBrigidHeywood discussing the kind of leaders we’re going to be @UniNewEngland #proudtobeune

[Anthony Smith @AnthonySmithAus]

I am humbled to be selected as one of 2 finalists from NSW for the Australian Marketing Institute’s Chief Marketing Officer of the Year Award and to also have our UNE brand campaign progress to the nationals finals in October. #proudtobeune

[Anthony Smith @AnthonySmithAus]

@JonPowles @UNEBespoke @UniNewEngland Satisfying and rewarding

[Anthony Smith @AnthonySmithAus]

@JonPowles @allynr @UniNewEngland @_toddlwalker Heart warmer for all those that persisted through the opposition. Well done team. You all know who you are.

[Anthony Smith @AnthonySmithAus]

Our new @UniNewEngland Future of Work Predictor helps people know how exposed their careers are to disruption. Thanks to my team especially @cameronloudon and @kpounder and team @AlphaBetaNews for all the hard work.

[Uni of New England @UniNewEngland]

In an Australian first, UNE has worked with @AlphaBetaNews to develop an online tool that calculates not only your exposure to automation and other sources of change in your current job, but also how your job will change over the coming decades. https://t.co/ZAtKgkBFvL

[Anthony Smith @AnthonySmithAus]

@UniNewEngland I wonder what type of transporter will land in that same spot when the time of the autonomous bus is coming to an end 🤔

[Anthony Smith @AnthonySmithAus]

Proof Gibson was right when he said “the future is here - it’s just not evenly distributed”... The new driverless bus on campus today @UniNewEngland prepping to begin ferrying people around town. #futurism #futureofwork

[Anthony Smith @AnthonySmithAus]

Nice to have our work on UNE's Bespoke Courses acknowledged as "bloody great work" by @MarketingMag https://t.co/5claJqyvac

[Anthony Smith @AnthonySmithAus]

@JonPowles Personally - could be a play rather than a novel - a tragedy of course - Tragedy (from the Greek: τραγῳδία, tragōidia[a]) - a form of drama based on human suffering that invokes an accompanying catharsis or pleasure in audiences ;)

[Anthony Smith @AnthonySmithAus]

Could you pick this news reader as AI? Seems even news readers are vulnerable to the next wave of technology. #futureofwork https://t.co/yufPEXy9tO

[Anthony Smith @AnthonySmithAus]

Flint is correct - “more often than not best practice is just pooled ignorance.” And people love guzzling the Kool-Aid #marketingstrategy #websitedesign https://t.co/XzNlyIf9mM