Anupam Dasgupta

VP Marketing, #IIM Grad, Author, Ideator

[IIM Indore @IIM_I]

Presenting #CampusViews, a series that features some of our favorite spots on Planet-i, #IIMIndore!
Stay tuned to this thread for more updates!

Follow us on @instagram: https://t.co/mXm5ST8CWP

#IIMIat25 #IIMI #Nature #Environment #Campus
@askhimanshurai @EduMinOfIndia

[Anupam Dasgupta @Anupam_Marketer]

There has been a buzz around intent data in the marketing world for some time now. I quite fancy the concept and call it "reverse seo" :) https://t.co/RcXuREkPjl

#marketing #content #data #seo #intentdata #searchintent

[Anupam Dasgupta @Anupam_Marketer]

Webinars should be educational, relevant to the industry, and neutral. Educate your audience, not just on the problem(s) you address but also on related areas of interest

By doing this, compound your positioning as a provider of value
#webinar #thoughtleadership #value #business

[Anupam Dasgupta @Anupam_Marketer]

e-Mail Marketing 101: it's not just pitch, but also the relevance of the audience and the oft missed devil: e-mail deliverability.

#marketing #emailmarketing #emaildeliverability #pitch #messaging #targetaudience #digitalmarketing

[Anupam Dasgupta @Anupam_Marketer]

Backdrop design for event booths! Scroll by scroll! https://t.co/qlSSSfvOJZ

#content #design #digital #event #digitalmarketing #marketing #booth #realworld #realworldconversations #demandgeneration #demandgen #booth #boothdesign

[Anupam Dasgupta @Anupam_Marketer]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

[Anupam Dasgupta @Anupam_Marketer]

B2B Software Product deals of enterprise-grade, are complex. Success is a function of multiple factors and not a simple attribution!

#team #b2b #brand #sales #marketing #software #business #leadtowin #leadquality #demandgeneration #competition #differentiation #GTMNuggets

[Anupam Dasgupta @Anupam_Marketer]

https://t.co/yeRZqkBtNW

#google #googleads #googleadscampaign #accountbasedmarketing #ABM #events #email #linkedinads #webinar #GTMNuggets #audience #targetaudience #marketing #digitalamarketing #digitaladvertising #digital

[Anupam Dasgupta @Anupam_Marketer]

https://t.co/E6jjJJBv55
#google #quality #googleads #leadgeneration #intent #remarketing #leadquality #sales #revenue #B2Bmarketing #GTMNuggets #blogs #product #website #conversion #ads #digitalads

[Virtual Events Minneapolis MN @virtualeventsmn]

https://t.co/SngiQhBZRZ https://t.co/8zfLcnA9ZP

[Anupam Dasgupta @Anupam_Marketer]

Events - In-Person, Virtual and in the Metaverse! https://t.co/e4MzMvgwip

#business #people #experience #event #b2bmarketing #connections #virtualevents #metaverse #metaversemarketing #digitaltransformation #ROI #GTMNuggets #handshake #opportunities #covid #events

[Anupam Dasgupta @Anupam_Marketer]

It's not good to make frequent changes to google ads campaigns. Once you make a change, allow 2 weeks' time to see whether the changes are working. Remember that the google ads algorithm is ML-based so it's best to allow some time for this
#ml #google #googleads #digitalmarketing

[Anupam Dasgupta @Anupam_Marketer]

"Risking something you need for something you don't need (just want) is stupid" - insights from the Psychology of Money by @morganhousel

#wealth #wealthmanagement #risk #luck #enough #psychologyofmoney #success

[Anupam Dasgupta @Anupam_Marketer]

Had the pleasure of being the speaker at this webinar hosted by OceanFrogs! Here are bytes from the webinar, have a go at it! https://t.co/6Mt9p9euYi

#demandgeneration #digitalmarketing #webinar #rapidfire #agencies #demandgenerationagencies #KPI #bestpractices

[Anupam Dasgupta @Anupam_Marketer]

Personalization in the metaverse
https://t.co/uwY8d7h8dp
#metaverse #machinelearning #personalization #ML

[Anupam Dasgupta @Anupam_Marketer]

Leadership https://t.co/4hPQaPrskK

[Anupam Dasgupta @Anupam_Marketer]

branded v/s non-branded keywords https://t.co/PBDdTB8MjO

[Anupam Dasgupta @Anupam_Marketer]

Product-Led Go To Market -> Consumer Experiences Value
Sales-Led Go To Market -> Consumer Perceives Value

So what's your call to action: "Start a Trial" OR "Talk to Sales"?

#sales #SaaS #productledgrowth #productled #PLG #GTMNuggets

[Anupam Dasgupta @Anupam_Marketer]

My article on measuring content effectiveness https://t.co/4YUgGQzeRJ

#marketing #contentmarketing #analytics #GTMNuggets

[SHIB HODLER @ShibaInuHodler]

If you hold 5m+ $SHIB, Retweet!🔃💯