Decarbonizing the media supply chain is critically important to our shared future, so we're introducing a global framework to measure and reduce ad-based carbon emissions. We hope the entire industry collaborates to accelerate media decarbonization. https://t.co/gc9FaFngyc
We had a big day three at Cannes. Here are some highlights: We kicked things off discussing the immense importance of coming together as an industry around a framework to measure and eliminate carbon emissions created by advertising.
A new growth journey begins 🤝 We've won the central media planning and strategy brief for German multinational company @Beiersdorf_AG. The account will be run by an integrated WPP team with Wavemaker at the core. https://t.co/aBLtVP19Me