Audience Precision

The official Twitter account for Audience Precision.
Eliminate the Guesswork.
Sydney - NYC - London

[CDP Institute @CDPInstitute]

Australian media consultancy and technology business @APinsights_ launches Precise360, an end-to-strategy media guidance platform. https://t.co/lipbZP99An

[Audience Precision @APinsights_]

After 7 years of development we are excited to announce the official launch of our end-to-end strategy guidance platform, Precise360®. 

https://t.co/p5NBlEDJ9g

[MARKETECH APAC @MarketechAPAC]

For @APinsights_ clients, Precise360® will deliver quality improvement, greater audience connection and engagement, attention scores for video, faster campaign builds. https://t.co/6VMKkmWFYx

[Mediaweek @MediaweekAUS]

Audience Precision unveils proprietary technology platform Precise360

Read More: https://t.co/QVFSypRP88

#AusMedia #AusNews #AusBiz @APinsights_

[Mediaweek @MediaweekAUS]

Audience Precision announces two new appointments to its media strategy team

Read more: https://t.co/0DGqYduLI1

#AusMedia #AusNews #AusBiz @APinsights_

[Mediaweek @MediaweekAUS]

Audience Precision promotes Sundeep Paidipally as head of data science

Read more: https://t.co/I8ZiO0Ukja

#AusMedia #AusNews #AusBiz @APinsights_

[Mediaweek @MediaweekAUS]

Audience Precision appoints Monia Montefusco as client partner

Read more: https://t.co/HsW1OSVRcO

#AusMedia #AusNews #AusBiz @APinsights_

[Mediaweek @MediaweekAUS]

"We’re seeing anywhere between 20% and 50% more impact to potential customers"

Haydon Bray on Audience Precision’s journey and giving back to the industry

Read More: https://t.co/pD5YxoF87u

#AusMedia #AusNews #AusBiz #IMAA @APinsights_

[Audience Precision @APinsights_]

Audience Precision has been appointed by RedEarth Energy Storage to ‘entire marketing portfolio’

https://t.co/w9HkfSV53E

[Mi3 Australia @Mi3Australia]

Audience Precision @APinsights_ wins @redearth_energy, hunts creative agency
https://t.co/vhCZ0EXCPN

[Audience Precision @APinsights_]

36% of Australians 16-64 are interested in Live Events. Who are they? AP DNA Segments Aussie Larrikin, Music Fans, and Creatives have the highest propensity to be interested in Live Events (e.g. music festivals) compared to the general population #APinsights

[Audience Precision @APinsights_]

French skincare brand L’Occitane has appointed Audience Precision to handle its media strategy and offline media buying. The brand said it was “impressed with Audience Precision’s insights, data set and strategic approach”.

https://t.co/HvS9A05ouR

[Audience Precision @APinsights_]

It's #DryJuly in Australia, and with the emergence of many new non-alcoholic alternatives, more and more people are opting to reduce their alcohol consumption, or even go alcohol-free. Which Australian AP DNA Segments are decreasing or pausing their consumption? Take a look ...

[Audience Precision @APinsights_]

In Australia, the top AP DNA Segments who follow Wimbledon include: Young at Heart, Wine Lovers, & Surfers #APinsights #Wimbledon

[Audience Precision @APinsights_]

15% of Australians watch Wimbledon on TV. It is the second most watched tournament after the Australian Open, and is ahead of the US and French Open. #APinsights #Wimbledon

[Audience Precision @APinsights_]

According to research conducted by @MorningConsult last week, about 60% of Japanese adults say the Tokyo Olympics should be postponed or cancelled.

[Audience Precision @APinsights_]

From Q4 2019 to Q4 2020, there was a +28% increase in smartwatch ownership, and a +24% increase in smart speaker ownership in Australia. The top 3 DNA segments who have a smart home device in Australia include: Tech Heads, Wine Lovers, and Fit & Trendy.

[Audience Precision @APinsights_]

In Australia, 8% of the population 16-64, or 1.4mil people, said LGBTQI rights was one of the top 3 causes they care strongly about. This is ranked #12 out of the 30 causes we cover in our bespoke global survey. Check out the highlights of our report here! 🏳️‍🌈

[Audience Precision @APinsights_]

In Australia, 72% of the Out & Proud DNA segment have purchased a product online in the past month. Compared to the general population, they are 1.4x more likely to buy a product if they had the ability to spread payments over time without added interest🛒🛍️

[Audience Precision @APinsights_]

With #MardiGras coming up this weekend in Sydney, AP will be showcasing insights on our Out & Proud DNA Segment this week! There are 1.8 million people who are Out & Proud in Australia. They are more likely to be students and living in urban areas compared to the average Aussie.