Aplo Group

E-commerce growth firm specializing in paid ads, email/sms, CRO & landing page development, and e-commerce financial modeling and forecasting.

[Dylan Byers @dylanbyersecom]

Identifying a goal then working backwards to see how to get there / if it is possible within constraints in DTC is an important part of the planning process.

Quick look into how we do it @AploGroup

E-commerce KPI setting and intro to forecasting https://t.co/98eAs8jx7w

[Aplo Group @AploGroup]

@dylanbyersecom 🚀🚀

[Dylan Byers @dylanbyersecom]

DTC Health and wellness brands have great opportunity between holiday + new year healthier you angles

It’s a bit counterintuitive to leverage a high growth moment back to back with strong incentive but those who do leverage it often see great success and setup for LTV that year

[Dylan Byers @dylanbyersecom]

One of the biggest takeaways in the last year of running Meta ads is that creative variation at scale matters.

Your ad does your targeting and chasing a better variation of a top performer all the time isn’t always the best next step.

Make ads for new avatars. In new formats.

[Aplo Group @AploGroup]

@attentiveHQ @Tinuiti @RoswellNewYork @EvestarGrowth @irish_titan @Electriqmrkting 🚀🚀

[Attentive @attentiveHQ]

last year, shoppers spent $11.3 billion on cyber monday 💸

to make the most of this year's #BFCM, we asked our agency partners about their tried-and-true strategies for success

from list growth to LTV and personalization, here are their best tips: https://t.co/DprNExFuBF

[Aplo Group @AploGroup]

There is lots of noise around the KPIs that matter as an e-commerce business.

This can make it confusing to know what you should be paying attention to, and what decisions need to be made.

One area that speaks the truth, is the financial side of your business.

Knowing your numbers is crucial. Especially to maximize high-volume periods like BFCM.

Financial modeling and forecasting is your guide to understanding where you are, where you’re going, and the path you might choose to get there.

Check out: "Investing in Growth: A Guide to Ecommerce Forecasting" a detailed playbook built with our partners @triplewhale 🐳 !

Download your copy here: https://t.co/pNBpERmxXG

[Aplo Group @AploGroup]

@johnhickey1970 That being said, we did start solely as an email/sms agency.

Happy to audit Klaviyo only for you!

[Aplo Group @AploGroup]

While we can’t speak to your past experiences, and don’t know your current situation, sharing some context below as to why we service different channels.

The way Meta ads have evolved our view is that the true unlock to scale acquisition comes from a deep understanding of the economics of the business, proper creative testing, and a coordinated effort across acquisition and retention to support the business outcomes you want to see.

Meta account structures are much more simplistic than they once were.

A competent media buyer in the DTC space will be able to implement the appropriate account structure and general strategy. Where the real unlock to scaling sustainably comes from is being able to identify how aggressive you can be on acquisition, while maintaining the net margin you require as a business to maintain the desired rate of scale. Ensuring you balance higher margin return customer revenue and new customer revenue properly to maintain net margin requirements. As well as understanding which advertising channel should receive the next dollar of ad spend.

All that being said, it absolutely can still work with separate teams for different channels. It just requires more effort on the coordination side.

[Aplo Group @AploGroup]

@johnhickey1970 If you would like to email me at [email protected] we can continue the conversation there!

[Aplo Group @AploGroup]

@johnhickey1970 Hey John! Happy to take a look and give you our thoughts.

We work with and have experience with many 7-8 figure clothing and apparel brands.

[Aplo Group @AploGroup]

Improving your velocity of LTV allows your business to be in a better financial situation, and makes scaling easier. Don't overlook the importance of this for your businesses ability to scale (especially if you're bootstrapped). Read more in our recent blog!

[Aplo Group @AploGroup]

Welcoming Michelle Stone to Aplo Group! We're very excited to have Michelle joining our team as a CRO Specialist 🚀!

[Aplo Group @AploGroup]

Welcoming Kaity D'Agostino to the team! Kaity is joining Aplo as a Creative Strategist. With her extensive experience developing the creative voice and strategy for a variety of brands, we're excited for the impact she will have on Aplo's clients.

[Aplo Group @AploGroup]

Happy Valentine's Day! 💗 We wanted to share this Valentine's email our design team made for Iced Teas Aesthetics 💌

#ecommerce #digitalmarketing #emailmarketing #smsmarketing #googleads #tiktokads #emaildesign #graphicdesign #advertising #marketing

[Aplo Group @AploGroup]

Happy Monday! Here's an easy way to remember what words to capitalize in emails you're sending to your lists! 💌

#ecommerce #emailmarketing #advertising #marketing #design #tips

[Aplo Group @AploGroup]

Happy Friday! 🎉 Here's an email our design team made for our client Gut Armor! Enjoy the weekend 🚀💌

#ecommerce #facebookads #digitalmarketing #emailmarketing #klaviyo #shopify #advertising #marketing #graphicdesign #emaildesign

[Aplo Group @AploGroup]

Businesses need to be diligent with their paid acquisition spending by analyzing trends from 2022 so they know which periods of the year they can expect to spend heavier due to an increase in efficiency, and vice versa going forward into 2023.

#emailmarketing #smsmarketing

[Aplo Group @AploGroup]

It is essential for businesses to stay vigilant with their paid acquisition spending in order to maximize their efficiency. Read more: https://t.co/yeHsdkZXdo

#ecommerce #facebookads #digitalmarketing #emailmarketing #smsmarketing #advertising #marketing